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271.
With the formation of the new company, management is in an excellent position to define and build the kind of climate that will result in organizational excellence. And the creation of a climate for excellence may be the key to profits in the future. 相似文献
272.
Manjit S. Yadav Kristine de Valck Thorsten Hennig-Thurau Donna L. Hoffman Martin Spann 《Journal of Interactive Marketing》2013,27(4):311-323
A key issue for marketers resulting from the dramatic rise of social media is how it can be leveraged to generate value for firms. Whereas the importance of social media for brand management and customer relationship management is widely recognized, it is unclear whether social media can also help companies market and sell products. Extant discussions of social commerce present a variety of perspectives, but the core issue remains unresolved. This paper aims to make two contributions. First, to address the lack of clarity in the literature regarding the meaning and domain of social commerce, the paper offers a definition stemming from important research streams in marketing. This definition allows for both a broad (covering all steps of the consumer decision process) and a narrow (focusing on the purchase act itself) construal of social commerce. Second, we build on this definition and develop a contingency framework for assessing the marketing potential that social commerce has to offer to firms. Implications for researchers and managers, based on the proposed definition and framework, are also discussed. 相似文献
273.
Ernest A. Sharpe 《广告杂志》2013,42(4):47-48
Abstract Corporate sponsorship is growing in importance as an element of the communications mix. The number of companies participating in sponsorship, as well as corporate expenditures for sponsoring events, is on the rise as organizations seek new ways to reach audiences and enhance their image. The importance of corporate sponsorship is now generally acknowledged, but little research has been done to understand its value and effectiveness. An exploratory study was conducted to examine the relationship between sponsorship and corporate image. The results suggest that corporate sponsorship can improve corporate image, but its effects differ among companies. Moreover, sponsorship is only one of the information sources consumers use to form their impressions of an organization. Under certain circumstances, corporate sponsorship can damage, rather than enhance, the image of a company. 相似文献
274.
275.
We examine the role of financial development in economic growth in the former Communist countries of Central and Eastern Europe and the Commonwealth of Independent States during the first two decades since the beginning of transition. These countries, which had undeveloped financial systems under Communism, provide an interesting test of the relationship between financial development and growth. Our study is the broadest in terms of coverage and time period. We find that measures of financial market efficiency and competitiveness are more important than the size of the market in terms of promoting economic growth. 相似文献
276.
In this paper, we examine the extent to which corruption affects the loan portfolio of microfinance institutions (MFIs). We employ robust econometric estimation on a sample of 507 MFIs across 63 countries from 2005 to 2018. Our results show that corruption is negatively associated with the loan portfolio. However, in semiparametric analysis, we find that lower-level corruption is beneficial to increase the loan portfolio while higher-level corruption is detrimental. The results imply that it is not just corruption that matters as far as its effect on MFIs' loan portfolio is concerned; what matters is the degree of corruption. In further analyses, we find that corruption reduces both the number of active borrowers and average loan per borrower indicating that corruption reduces both coverage and amount of credit extension. The results suggest that the effect of corruption on the loan portfolio is gender-sensitive. Corruption facilitates an increase in loans to female borrowers. Our results are robust to alternative variable measurements and different identification strategies, including two-stage least square. 相似文献
277.
Empirica - The sustainable Development Goal (SDGs) have successfully raised awareness and built momentum for taking collective action, while also remaining uncritical of the central causes of the... 相似文献
278.
Ezeani Ernest Salem Rami Kwabi Frank Boutaine Khalid Bilal Komal Bushra 《Review of Quantitative Finance and Accounting》2022,58(2):473-498
Review of Quantitative Finance and Accounting - We examine the impact of board characteristics on the speed of adjustment and the capital structure dynamics of firms in bank-based economies. Using... 相似文献