Consumer perspectives on the African sharptooth catfish in rural and urban areas of the Northern Province

This study evaluated consumer behavioural patterns in relation to meat products, with special reference to the African sharptooth catfish, in the Northern Province. Personal interviews were conducted in rural Ga‐Mamphaka and urban Giyani. The major meat type purchased was found to be chicken (71 per cent in the rural and 46 per cent in the urban community). The sharptooth catfish was found to be acceptable to the majority of respondents, both urban (69 per cent) and rural (57 per cent). Most respondents also indicated that they would like to purchase canned catfish. A potential market for catfish would seem to exist at a price competitive with that of chicken.     

The relationship between ethical and customer-oriented service provider behaviors

This study examines the relationship between the ethical behavior and customer orientation of insurance sales agents engaged in the selling of complex services, e.g. health, life, auto, and property insurance. The effect of ethical and customer-oriented behavior, measured by the SOCO scale (Saxe and Weitz, 1982), on the annual premiums generated by the agents is also investigated. Customeroriented sales agents are found to engage in less unethical behavior than their sales-oriented counterparts. Further, sales-oriented agents are found to perceive greater levels of unethical behavior among their significant others. Alarmingly, higher levels of sales premiums are found among those agents who engage in unethical behavior.     

Book review

New Technologies and Work: Capitalist and Socialist Perspectives A. Francis & P. Grootings (Eds) London, Routledge, 1989, 335 pp.

New Technology and Manufacturing Management: Strategic Choices for Flexible Production Systems M. Warner, W. Wobbe & P. Brodner (Eds) Chichester, Wiley, 1990, 265 pp.

The Single European Market and the Information and Communication Technologies Gareth Locksley (Ed.) London and New York, Belhaven Press, 1990, 290 pp., £27.50.

Technology and Competition in the International Telecommunications Industry David Charles, Peter Monk & Ed Sciberras London and New York, Pinter Publishers, 1989, 170 pp., £35.00.

Organising for Manufacturing Innovation: The Case of Flexible Manufacturing Systems Harry Boer Enschede, Febodruk, 1990, 253 pp.

Future Work: Seven Critical Forces Reshaping Work and the Work Force in North America Joseph F. Coates, Jennifer Jarratt & John B. Mahaffie Sun Francisco, CA, Jossey-Bass, 1990, 2 vols, 445 pp. & 120 pp., $49.50.

Science, Technology and Reparations: Exploitation and Plunder in Postwar Germany John Gimbel Stanford, CA, Stanford University Press, 1990, 280 pp., £29.50 (hbk).     

Relationship journeys in the internet of things: a new framework for understanding interactions between consumers and smart objects

Journal of the Academy of Marketing Science - Consumers’ interactions with smart objects have a relational nature, and extensive research has supported the “relationship metaphor”...