Customer desire expectations about service employees: An analysis of hierarchical relations

This article proposes a hierarchical model of customers' desire expectations about service employees, and of the motivations underlying the expectations. The model is based on recent developments in means–end chain theory. A paper-and-pencil laddering methodology is applied to collect data among 231 customers in Austria concerning their desire expectations about service employees of clothing stores. Additive tree and social network analyses reveal three orientations in customer desire expectations, covering the process, outcome, and relational aspects of service encounters. Meanings within orientations are mutually linked and hierarchically organized from desire expectations about specific service employees' behaviors, via customer goal attainments and feelings, to behavioral responses. Implications for service marketing theory and practice are offered. © 1998 John Wiley & Sons, Inc.     

Serious leisure among older gardeners in Australia

Activities such as gardening are fast becoming acknowledged as a much desired health management strategy in later life. However, few studies have examined gardening as a serious leisure pursuit. The aim of this study was to apply the concept of serious leisure to the context of leisure gardening by older adults in Australia. Casual, participant and devotee gardeners were compared with respect to the relative importance of the characteristics of serious leisure, using self-administered questionnaires (n = 514). Findings indicated that characteristics of serious leisure varied significantly across the three groups. The most powerful discriminating characteristics were Identity, Unique Ethos and Significant Effort; with Identity particularly important for devotee gardeners. The deeper the level of engagement, the more gardening was perceived as contributing to overall life satisfaction. Findings indicated that gardening could be a serious leisure pursuit that assists in the development of a positive leisure identity and contributes to a more mobile and active life for older adults.     

Student employment and academic performance: an empirical exploration of the primary orientation theory

This study empirically assesses the thesis that student employment only hurts academic performance for students with a primary orientation towards work (versus school). To this end, we analyse unique data on tertiary education students’ intensity of and motivation for student employment by means of a state-of-the art moderation model. We find, indeed, only a negative association between hours of student work and the percentage of courses passed for work-oriented students. This finding may explain the contradictory results in the literature neglecting this factor.     

Prevalence and Persistence of High-Growth Entrepreneurship: Which Institutions Matter Most?

Journal of Industry, Competition and Trade - Which institutions encourage high-growth entrepreneurship to emerge and to be sustained? Building on institutional theory, this study exploits a sample...     

Effects of Prominence,Involvement, and Persuasion Knowledge on Children's Cognitive and Affective Responses to Advergames

The integrated and highly involving nature of advergames has led to criticism and concern among academics and caretakers. It is assumed that children are highly susceptible to persuasion via advergames, but empirical evidence is scarce. Therefore, this study examined the effects of three factors typically associated with advergames: brand prominence, game involvement, and (limited) persuasion knowledge on cognitive and affective responses. An experiment among 7 to 12 year old children (N = 105) showed that brand prominence and game involvement influenced children's responses, while persuasion knowledge did not. Brand prominence led to increased brand recall and recognition, whereas game involvement led to more positive brand attitudes. The effect of game involvement was mediated by game attitude, indicating that children are susceptible to affective mechanisms induced by the game. Crucially, our results demonstrate that brand prominence evokes cognitive responses, while game involvement leads to affective responses. Finally, our study revealed that persuasion knowledge (i.e. knowledge of the commercial source of the game and its persuasive intent) did not influence cognitive or affective responses to the brand or game. This implies that even if children understand the game's commercial and persuasive nature, they do not use this knowledge as a defense against the advergame's effects. This study has important theoretical and practical implications regarding the influence of new marketing techniques on children.     

Having a creative day: Understanding entrepreneurs' daily idea generation through a recovery lens

Prior research has shown that trait creativity is important for becoming an entrepreneur and successful in business. We explore a new perspective by investigating how recovery from work stress influences entrepreneurs' daily idea generation, a key aspect of creativity. Physiological and mental recovery enables the cognitive processes of creative problem-solving. Moreover, differences in mental recovery processes help to explain age-related changes in entrepreneurs' creativity. Multilevel analyses based on 415 daily data from 62 entrepreneurs support our predictions. Our study introduces a new “state” perspective to understanding entrepreneurs' creativity, and highlights the critical role of recovery processes for idea generation.     

Marketing “Frankenfood”

ABSTRACT

Most visual package research in marketing to date tests only the main effects of certain visual package elements in artificially isolated experimental contexts, though, in the store, these elements are presented to the shopper in active visual circumstances. Most food packages are highly cluttered with a number of visual and text elements all competing for the shopper's limited attention; this calls into question the external validity, and therefore the usability for practitioner purposes, of these results. Given that marketers often rely on a single visual element as the sole carrier of some particular promotional message, it is critical to ascertain whether single visual elements can break through such visual clutter to effectively deliver their promotional messages to the shopper. In this study, we manipulate the level of background activity of packages while testing the ability of one visual package element—its overall shape—to affect one particular piece of package information of concern to food shoppers— appearance of size or volume. Surprisingly, our results show that the main effect of package shape type on volume perception not only remains robust under visually cluttered conditions, but that the effect is actually heightened for certain, more geometrically complex package shape types. Managerial implications are discussed.     

Endorsing Sustainable Food Consumption: Prospects from Public Catering

The aim of this article was to analyse an attempt to promote sustainable consumption by shaping the conditions for consumption. In particular, the focus lies on sustainable public catering as an approach to shaping both the supply of and demand for sustainable meals. In order to capture the processes of governing consumption, the way is traced in which rationalities (ways of thinking and calculating), technologies (means and instruments), visibilities (concrete manifestations), and identities (types of agents assumed) related to a policy intervention for sustainable public catering are interpreted and recreated by three main groups of actors involved: policy makers, catering professionals, and consumers. This analysis highlights the active role of practitioners in realizing policies for sustainable consumption. It has implications for policy makers and analysts: Reflexive policies should heed to actors’ unfolding interpretations as they can take the policy process in different directions.     

A Comparison of Models Describing the Impact of Moral Decision Making on Investment Decisions

As moral decision making in financial markets incorporates moral considerations into investment decisions, some rational decision theorists argue that moral considerations would introduce inefficiency to investment decisions. However, market demand for socially responsible investment is increasing, suggesting that investment decisions are influenced by both financial and moral considerations. Several models can be applied to explain moral behavior. We test the suitability of (a) multiple attribute utility theory (MAUT), (b) theory of planned behavior, and (c) issue-contingent model of ethical decision making in organizations. In an experimental setting, 141 participants traded company shares in a computerized asset market. Over 12 periods, companies varied in morality (i.e., treatment of employees) and in profitability (i.e., expected dividends per share). Participants’ bids and asks for shares were recorded. Results indicate that moral considerations influence investment decisions, controlling for profit. Differences between the three models are discussed.