Die aktuelle Weltwirtschaftskrise und der ökologische Umbau der Wirtschaft

Die aktuelle Finanz- und Wirtschaftskrise und der Klimawandel haben gemeinsame Wurzeln, aber ganz unterschiedliche Wirkungen. Sie werden deshalb auch sehr verschieden wahrgenommen. Sie lassen sich nur bek?mpfen, wenn man klug aufeinander abgestimmte politische Ma?nahmen ergreift.     

Effects of Prominence,Involvement, and Persuasion Knowledge on Children's Cognitive and Affective Responses to Advergames

The integrated and highly involving nature of advergames has led to criticism and concern among academics and caretakers. It is assumed that children are highly susceptible to persuasion via advergames, but empirical evidence is scarce. Therefore, this study examined the effects of three factors typically associated with advergames: brand prominence, game involvement, and (limited) persuasion knowledge on cognitive and affective responses. An experiment among 7 to 12 year old children (N = 105) showed that brand prominence and game involvement influenced children's responses, while persuasion knowledge did not. Brand prominence led to increased brand recall and recognition, whereas game involvement led to more positive brand attitudes. The effect of game involvement was mediated by game attitude, indicating that children are susceptible to affective mechanisms induced by the game. Crucially, our results demonstrate that brand prominence evokes cognitive responses, while game involvement leads to affective responses. Finally, our study revealed that persuasion knowledge (i.e. knowledge of the commercial source of the game and its persuasive intent) did not influence cognitive or affective responses to the brand or game. This implies that even if children understand the game's commercial and persuasive nature, they do not use this knowledge as a defense against the advergame's effects. This study has important theoretical and practical implications regarding the influence of new marketing techniques on children.     

Does International Harmonization of Environmental Policy Instruments Make Economic Sense?

Harmonization of the instruments used in environmental policy has beenconsidered necessary to guarantee fair competition in internationalmarkets. We examine the economic costs of harmonizing paper recyclingstandards in countries where the urgency of the waste disposal problemsdiffer. Using data of seven European countries we estimate thetechnologically feasible input combinations of pulp and waste paper forpaper production. Short-term effects of two environmental policy measures,minimum content requirement and utilization rate target, are analyzed. Bytranslating the two administrative instruments into taxes and subsidies, weshow that the shadow costs of the harmonization vary considerably betweencountries. The difference in the domestic availability of waste may explainthe variation, and a modification of the policy measures to incorporate thisaspect is suggested.     

Sectoral linkages of foreign direct investment firms to the Czech economy

Foreign direct investments (FDI) influence the industrial structure of the host economy through linkages to the domestic economy. Firms may use intermediate goods produced by either domestic or foreign firms, and sell their products to either domestic or foreign customers. The resulting change in the industrial structure of the indigenous economy is analysed in a panel regression for the case of the Czech Republic. The results show that linkages have a strong influence on the sectoral composition of the indigenous economy, supporting the development of indigenous manufacturing and labour-intensive industry.     

Content validation of a measure of R&D effectiveness

The overall purpose of this paper is to analyse the content validity of a tool for measuring research and development (R&D) effectiveness in industry using an approach known as scale or construct validation.
Since a large number of indicators is needed in order to measure this concept, and it is often difficult to find qualitative measures that would provide more information than quantitative measures or purely numerical magnitudes, we have constructed a scale that enables us to create a multiindicator to measure R&D inputs, processes, outputs and results. This multiindicator also enables us to group together all the relevant data obtained from the R&D management literature, which we then validate by consulting the opinion of experts from two firms that are very active in R&D and we have consulted two more nationally recognized Spanish researchers on R&D.     

Employee voice mechanisms for lesbian,gay, bisexual and transgender expatriation: the role of Employee-Resource Groups (ERGs) and allies

Abstract

Recent literature on lesbian, gay, bisexual and transgender (LGBT) expatriates has largely taken an employee perspective. Less attention has been devoted to organizational mechanisms supporting LGBT voice opportunities for global mobility. In this study, we use respondent data from 15 LGBT employees in combination with data from five global mobility managers to examine the role of Employee Resource Groups. Using the depth, scope and level of voice to frame the study in relation to stereotype threat theory, the findings show that discrimination and stigmatization are prevalent features affecting voice. The findings advance three distinct contributions concerning marginalized (LGBT) employee voices about expatriation: the importance of ‘informal’ social dialogue, the shallow ‘depth’ to voice decision-making roles about LGBT expatriation, and a consideration of ‘silence’ in voice literatures.     

Customer desire expectations about service employees: An analysis of hierarchical relations

This article proposes a hierarchical model of customers' desire expectations about service employees, and of the motivations underlying the expectations. The model is based on recent developments in means–end chain theory. A paper-and-pencil laddering methodology is applied to collect data among 231 customers in Austria concerning their desire expectations about service employees of clothing stores. Additive tree and social network analyses reveal three orientations in customer desire expectations, covering the process, outcome, and relational aspects of service encounters. Meanings within orientations are mutually linked and hierarchically organized from desire expectations about specific service employees' behaviors, via customer goal attainments and feelings, to behavioral responses. Implications for service marketing theory and practice are offered. © 1998 John Wiley & Sons, Inc.     

Consumer Valuation of Food Quality and Food Safety Attributes in Vietnam

Food systems in developing countries are currently undergoing a profound transformation toward high-value products. Appropriate policies are needed to guide this transformation, presupposing good understanding of consumer preferences. We analyze consumers' valuation of different vegetable attributes in metropolitan areas of Vietnam, using contingent valuation techniques and a mediation framework for two specific examples. Consumers are willing to pay an average price premium of 60% for Chinese mustard that is free of chemical residues and of 19% for different convenience attributes of potatoes. Income levels and media have positive impacts on the willingness to pay, partly mediated through consumer perceptions.     

Understanding responses to comedic advertising aggression: the role of vividness and gender identity

As the use of comedic aggression in advertising has become more frequent, questions about the boundary conditions of its effectiveness become more important. Issues related to the vividness of the aggression, unique audience responses, and legitimacy of the aggression are examined here as potential influences on the impact of comedic advertising aggression. Two experiments are reported that explore how reactions to comedic advertising aggression are influenced by components of vividness (concreteness – aggressive intensity, emotional interest – psychological distance), the audience's gender identity, and whether the aggression was provoked and justified. Feminine identity individuals in close psychological situations react quite negatively to advertising using the highest level of comedic aggression while masculine identity individuals actually prefer the most vivid aggression in some conditions. The response patterns become different for feminine and masculine identity individuals when the aggression is unprovoked and therefore less justified. The results provide guidance about the limits of using comedic advertising aggression.