Does Cue competition reduce conditioned liking of brands and products?

The present studies investigated whether the visual co‐presentation of a brand name and a product visual increases or decreases the acquisition of liking toward these stimuli in a conditioning paradigm. In Study 1, participants were presented with an elemental brand name, an elemental product visual, or a compound of both stimuli, along with liked faces. Results indicated that the mere pairing with the liked face led to increased liking in the elemental condition, but not in the compound condition (i.e., cue competition). Study 2 showed that this effect is due to the divided attention toward the compound, but not due to competition among conditioned stimuli (CSs) to predict the unconditioned stimulus (US). © 2011 Wiley Periodicals, Inc.     

Financial Majordomo,More than VIP Sprvice

From cradle to grave For high net worth individuals (HINWIs), private banking involves a scientific management of wealth, risk,and stable growth of wealth value.     

Registration of longitudinal data by means of musical notation: some applications

Graphic representation of complicated courses is often necessary to detect patterns that may be worth analysing. Examples are given to show how musical notation or modifications of musical notation may be used to register courses (or cross-sectional data) with more variables than usual. One can register courses with known duration of components (and then also simultaneities); the time scale may be defined according to data. One can also register sequences without known duration of components. Finally the method can be modified so as to suit cross-sectional data. The method can be used to register a single case but also a group of cases that are thus rendered comparable. It is a method of registration, not of analysis but one that may help prepare a refined analysis.     

A short history of algebraic statistics

In algebraic statistics, computational techniques from algebraic geometry become tools to address statistical problems. This, in turn, may prompt research in algebraic geometry. The basic ideas at the core of algebraic statistics will be presented. In particular, we shall consider application to contingency tables and to design of experiments.     

Evaluation of drought management in irrigated areas

This paper focuses on the economic consequences of droughts for the irrigation sector. We develop a dynamic‐recursive mathematical programming farm model that assumes imperfect mobility of capital and labour as well as rational expectations about future water availability. The model is calibrated to 12 representative farms belonging to three irrigation communities of the Guadalquivir Basin (south Spain) and used to simulate the 1991–1997 period, which included 3 years of intense drought. Results indicate that the drought imposed significant costs on farmers, but show also that water managers partly exacerbated these costs by allocating excessive amounts of water to irrigators in the abundant years. The model is also used to evaluate the benefits of a perfect water supply forecast and to simulate the economic gains of a voluntary water banking scheme. Results show that the benefits resulting from the perfect forecast of water supply 1 year ahead would represent a relative gain of 5%. However, a voluntary banking system would allow farmers to increase their benefits by 32–82% depending on the supply system.     

Life Expectancy in 2040: What Do Clinical Experts Expect?

We use expert clinical and public health opinion to estimate likely changes in the prevention and treatment of important disease conditions and how they will affect future life expectancy. Focus groups were held including clinical and public health faculty with expertise in the six leading causes of death in the United States. Mortality rates and life tables for 2040 were derived by sex and age. Life expectancy at age 20 and 65 was compared to figures published by the Social Security Administration and to estimates from the Lee-Carter method. There was agreement among all three approaches that life expectancy at age 20 will increase by approximately one year per decade for females and males between now and 2040. According to the clinical experts, 70% of the improvement in life expectancy will occur in cardiovascular disease and cancer, while in the last 30 years most of the improvement has occurred in cardiovascular disease. Expert opinion suggests that most of the increase in life expectancy will be attributable to the already achieved reduction in smoking rates, especially for women.     

Einzelbesprechungen

Ohne ZusammenfassungÜbersetzt von Gerhard Tintner, WienÜbersetzt von Ragnar Nurkse, z. Zt. Wienaus dem Italienischen übersetzt von Dr. Hans Fried, WienÜbersetzt von Paul Brüll, Wien.Aus dem Italienischen übersetzt von Dr. Hans Fried.