Residual Brand Awareness Following the Termination of a Long‐term Event Sponsorship and the Appointment of a New Sponsor

This study examined brand awareness after a change in sponsor and audience perceptions about the sponsors and the event before and after the change. A survey of the audience at a surfing event was conducted. The findings were that the original sponsor maintained high awareness levels with the audience, particularly awareness of the previously sponsored event, thereby supporting the proposition that long‐term sponsorship supports long‐term brand awareness. Secondly, the research found that a change in sponsorship does not necessarily lead to changes in respondents' perceptions of the event. Thirdly, the research showed that there was a mismatch in the values of the original sponsor and the event, whereas the current sponsor had a closer match with the event's values. Sponsorships change fairly frequently and it would be of interest to sponsors to know the extent to which benefits continue to accrue after they have stopped sponsoring an event. Since almost no research has been carried out on residual awareness and awareness decay, this paper should contribute to knowledge about the cessation of sponsorships, as well as to the broader field of sponsorship knowledge.     

Who is the Athlete Endorser? A Cross-Cultural Exploration of Advertising Practitioners’ Views

ABSTRACT

This study, via the use of focus groups, explores the common meanings that advertising practitioners in 10 countries associate with athlete endorsers. The study's macro perspective brings a unique understanding of practitioners’ universal thinking and practices in relation to athlete endorsement. It reveals that practitioners across the world correlate athlete endorsers with a wide range of positive and useful psychological, social, physical, skillfulness, and sport meanings. In particular, authenticity, objective performance, and the athletes’ belonging to the realm of sport—considered by practitioners as a carrier of positive meanings and as a “meeting place” between audiences and endorsers—were identified as greatly contributing to athletes’ positive endorsement value. The article places the various universal dimensions of athletes raised by practitioners in a holistic conceptual profile, in order to help visualize and organize thoughts when selecting athlete endorsers for marketing campaigns.     

Examining multi-functionality for crop yield and ecosystem services in five systems of agroecological intensification

Agroecological intensification (AEI) integrates ecological principles and biodiversity management into farming systems with the aims of increasing farm productivity, reducing dependency on external inputs, and sustaining or enhancing ecosystem services. This review develops an analytic framework to characterize the fulfilment of these objectives by documenting the co-occurrence of positive, neutral, and negative outcomes for crop yield and nine regulating ecosystem services. We provide an illustrative examination of the framework, evaluating evidence for yield and ecosystem service outcomes across five AEI systems: conservation agriculture, holistic grazing management, organic agriculture, precision agriculture, and system of rice intensification (SRI). We reviewed 104 studies containing 245 individual comparisons between AEI and contrasting farming systems. In three of the five AEI systems, conservation agriculture, precision agriculture, and SRI, more than half of reviewed comparisons reported ‘win-win’ outcomes, enhancement of both yield and ecosystem services, or ‘win-neutral’ outcomes relative to contrasting farming systems. The review presents substantial evidence that the five AEI systems can contribute to multi-functional agriculture by increasing ecosystem service provision, or reducing negative externalities associated with agriculture, while maintaining or increasing yields. A framework such as the one presented here can help guide decision-makers considering how best to implement multi-functional agriculture so that both crop yield and ecosystem service delivery can be maintained or increased.     

Recent Technological and Economic Change among Industrialized Countries: Insights from Population Growth*

Cross‐country observations on the effects of population growth are used to show why differences in rates of growth in working‐age population may be a key to understanding differences in economic performance across industrialized countries over the period 1975–1997 versus 1960–1974. In particular, we argue that countries with lower rates of adult population growth adopted new capital‐intensive technologies more quickly than their high population growth counterparts, therefore allowing them to reduce their work time without deterioration of growth in output‐per‐adult.     

Toward a Typology of University Spin-offs

This paper discusses existing definitions of USOs in order to reconcile them and to provide criteria for classifying and understanding the different facets of this multi-headed concept. Drawing the boundaries of this concept and elucidating its variety through a typology are therefore the two main objectives of this paper. USOs are defined as new firms created to exploit commercially some knowledge, technology or research results developed within a university. The proposed typology is based on two key discriminatory factors, namely (1) the status of individuals involved in the new business venturing process (researchers or students) and (2) the nature of knowledge transferred from university to the new venture (codified or tacit), inducing the nature of the USO activities (product or service-oriented).     

Selecting Board Members: The Impact of Common Knowledge on Gender Diversity – An Experimental Investigation

Using a corporate governance experiment, we explore the role of common knowledge of diversity on board members' selection. Our results show that common knowledge of diversity impacts significantly and negatively the proportion of women selected on boards and in a higher proportion in sectors perceived as ‘masculine’. We also bring evidence of an order effect that makes the selection of men on boards likelier for the first chosen members. This bias is stronger for male decision makers. This article provides implications and directions for future research for the understanding of decision making involved in the selection process for board members. Copyright © 2016 John Wiley & Sons, Ltd.     

Evaluating the Impact of a Working Time Regulation on Capital Operating Time: The French 35‐hour Work Week Experience

In this article, we evaluate the impact of diminishing weekly working hours on capital operating time using the French 35‐hour working week experience. We merge the French survey on Capital Operating Time (COT, Banque de France, Central Bank of France; 1989–2004) and administrative Working Time Reduction agreements files (WTR, DARES, French Ministry of Labour; May 2003). We construct shift‐work‐based capital operating time indicators. Using differences‐in‐differences econometric models, we show that the implementation of the 35‐hour work week did not induce any reduction in COT. Hence, firms increased shift‐work to compensate for the decrease in working hours.     

Expected Precision of Estimation and Probability of Ruling Out a Hypothesis Based on a Confidence Interval

Interval estimation is an important objective of most experimental and observational studies. Knowing at the design stage of the study how wide the confidence interval (CI) is expected to be and where its limits are expected to fall can be very informative. Asymptotic distribution of the confidence limits can also be used to answer complex questions of power analysis by computing power as probability that a CI will exclude a given parameter value. The CI‐based approach to power and methods of calculating the expected size and location of asymptotic CIs as a measure of expected precision of estimation are reviewed in the present paper. The theory is illustrated with commonly used estimators, including unadjusted risk differences, odds ratios and rate ratios, as well as more complex estimators based on multivariable linear, logistic and Cox regression models. It is noted that in applications with the non‐linear models, some care must be exercised when selecting the appropriate variance expression. In particular, the well‐known ‘short‐cut’ variance formula for the Cox model can be very inaccurate under unequal allocation of subjects to comparison groups. A more accurate expression is derived analytically and validated in simulations. Applications with ‘exact’ CIs are also considered.     

Financial liberalization and the relationship-specificity of exports

We investigate the causal impact of equity market liberalizations on sectoral export performance across 91 countries (1980–1997). The increased availability of external finance has boosted trade of industries that intensively use relationship-specific inputs, and lowered exports of industries using standardized inputs.     

Tax distortions and the case for price stability

We investigate the case for price stability in the general version of the New Keynesian (NNS) model with capital and several shocks. The model includes, in addition to the standard imperfect competition and monetary frictions, a non-trivial, endogenous tax distortion. We find that the case for perfect price stability is not significantly weakened. Optimal policy tolerates a small amount of output gap and price variability by reacting less strongly to supply and fiscal shocks in comparison to a policy that aims at perfect price stabilization.