Distortions in Tourism Development in the Dali Autonomous Region,China

This paper presents a tourism destination development sequence for Dali, Yunnan Province, China. The development of Dali highlights limits in the power of the local government as the lead stakeholder, which took a top-down approach to economic development. The government sought to address increasing control of the tourism sector by external tour operators through increasing its own control of local tourism attractions. This approach has been only partially successful in reducing distortions in the tourism channel. The origins of these distortions are described and analysed. A number of additional responses are suggested to improve the local benefits obtained from the inflow of tourists to this new destination area including development of a more market oriented competitive strategy that seeks to co-opt stakeholders into collaborative activities.     

Producing ceramic art works through tourism research

It might appear initially that the diverse fields of ceramics and tourism do not have much in common. However, printed pictorial ceramic objects have been widely available since the 1860s as touristic souvenirs. The relationships between art and tourism, however, have been explicitly examined by only a few tourism researchers. This paper critically examines how tourism research can actively and innovatively inform artistic practices. It thus explores the relationships between the production of ceramic art work, souvenirs, photography and tourism. In so doing it challenges the conventional opposition between art and souvenirs through the integration of popular tourism imagery and the distortion of souvenir shapes.     

Development and validation of a multidimensional scale measuring free time boredom

A test was developed to assess free time boredom (the FTB scale). FTB components suggested by the literature were utilized to extract indicators, then developed into items. Three preliminary trials were used on separate samples of 109, 152 and 163 persons, to add, delete and modify items. Factor analysis in a final field test (347 subjects) produced four factors, accounting for 45% of the variance. Based upon the resulting factor structure, four subscales were developed and labelled as ‘lack of meaningful involvement’, ‘lack of mental involvement’, ‘slowness of time’ and ‘lack of physical involvement’. Internal consistency coefficients for the subscales ranged from 0.91 to 0.78 while inter-subscale correlations ranged from r = 0.62 to 0.23. The moderate relationships of the FTB scale with the Boredom Proneness Scale and two items on boredom demonstrated acceptable concurrent validity. The FTB scale suggests a concise, valid and reliable test of individuals’ boredom in their free hours, which may be applied to practical settings and research studies. Discussion and limitations are provided.     

The Vancouver 2010 Olympics and leisure-time physical activity rates among youth in Canada: any evidence of a trickle-down effect?

Using nationally representative data from the Canadian Community Health Survey, we explored if the Vancouver 2010 Winter Olympics were associated with leisure-time physical activity rates among youth in Canada. No statistically significant changes were observed in the rate of moderately active/active youth in Canada or the province of British Columbia (BC) over the two-year time periods under investigation. At the regional level however, a significant increase in the rate of moderately active/active females from 2007–2008 (pre-event) to 2009–2010 (the year prior to the event and the year the event was staged) was observed in the Richmond, BC, health region (z = 2.05, p = .04). Previous conclusions that trickle-down effects do not occur are not supported by our data. Instead, we conclude that trickle-down effects may in fact occur, but may tend to be localised within certain communities (i.e. close to where Olympic events are staged) and among particular segments of a population.     

Developing environmental performance measures for tourism using a Tourism Satellite Accounts approach: a pilot study of the accommodation industry in Egypt

Considering the recognized pressures of tourism on the natural environment, it is important to quantify and understand those pressures. This paper adopts an approach based on the Tourism Satellite Accounts conceptual framework to measure selected environmental pressures of tourism. Egypt is selected for the case study and the accommodation industry group is used as a pilot test (reference year 2009) for the feasibility of the proposed methodology. Results show that each US$ 1 million of direct value added supported by tourists expenditure in the accommodation industry group requires 18.6 thousand m³ of water, 51.1 tons of fuel, and 426 megawatt hours (Mwh) of electricity. Similarly, each US$ 1 million of the direct value added generated by tourists expenditure for accommodation creates directly about 464.3 tons of CO₂ emissions. It is estimated that serving inbound tourism is a higher user of energy resources than serving domestic tourism, which is higher in terms of water use. These environmental performance measures enable the Egyptian Government to examine the potential environmental pressures and financial costs of attracting new tourists.     

Overcoming the “recency trap” in customer relationship management

Purchase likelihood typically declines as the length of time since the customer’s previous purchase (“recency”) increases. As a result, firms face a “recency trap,” whereby recency increases for customers who do not purchase in a given period, making it even less likely they will purchase in the next period. Eventually the customer is effectively lost to the firm. We develop and illustrate a modeling approach to target a firm’s marketing efforts, keeping in mind the customer’s recency state. This requires an empirical model that predicts purchase likelihood as a function of recency and marketing, and a dynamic optimization that prescribes the most profitable way to target customers. In our application we find that customers’ purchase likelihoods as well as response to marketing depend on recency. These results are used to show that the targeting of email and direct mail should depend on the customer’s recency and that the optimal decision policy enables the average high recency customer, who currently is virtually worthless to the firm, to become profitable.     

Why and how do creative thinking techniques work?: Trading off originality and appropriateness to make more creative advertising

The research examines the effects of divergent and convergent creative thinking techniques on creative ideation processes. To analyze these effects an experiment is undertaken on advertising creatives, account executives, and students. Results demonstrate that divergent thinking techniques improve the idea originality of account executives, but not creatives. Alternatively, creatives produce more appropriate ideas by using convergent thinking techniques, yet account executive performance is clearly harmed by them. Few effects are seen on the student control group, who lack both knowledge of techniques and the domain. The findings suggest that creativity techniques are not a one-size-fits-all proposition but need to be tailored to the person and the situation in which they are applied. Implications for researchers and marketing managers are discussed.     

Pensions, non-discrimination policies, and the employment of older workers

This paper analyzes firms' decisions to hire older workers. We model, the role of pensions in back-loading pay for specifically trained workers. We then evaluate the effects, of imposing age discrimination rules and non-discriminatory fringe benefit rules, and analyze the consequences for the firm's decision to hire older versus younger individuals. The model predicts that defined benefit pension plans deter the hiring of older workers, but only if hired for entry level position. The reason is f hat the wages of this group cannot be lowered enough to pay for the benefits. Data from a new survey of employers are used to test this hypothesis. The findings show that a more generous defined benefit pension plan reduces employment prospects for older, entry level workers. Employers offering defined benefit pension, plans employ older workers, but tend not to hire them into entry level jobs.