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981.
Michael D. Giebelhausen Stacey G. Robinson J. Joseph CroninJr. 《Journal of the Academy of Marketing Science》2011,39(6):889-905
A truism in the marketing literature, and among many marketing practitioners, is that requiring consumers to wait negatively
impacts quality evaluations, purchase intentions and a range of other important outcomes. However, it is also true that consumer
waiting or queuing has historically been considered from an operations perspective. The present research takes a different
approach and examines waits in the context of their ability to function as a signal of quality. Four experiments demonstrate
a required wait can indeed signal quality to consumers and increase, rather than decrease, both purchase intentions and actual
experienced satisfaction. Three moderators of this effect are examined: preexisting knowledge, consumption motivations, and
the extent to which quality is difficult to objectively determine. The results suggest in situations where quality is important,
unknown or ambiguous, managers may increase consumer satisfaction by making consumers wait. 相似文献
982.
Based on empirical studies of firm exchange activities in business markets, this paper outlines a business network view of
the firm-market relationship, which differs fundamentally from the view assumed by neo-classical economic theory. We define
business networks as sets of connected business relationships. Thus business relationships and connections between relationships
are the critical elements in the business network view. It is assumed, as suggested by the Uppsala internationalization process
model, that an interplay between knowledge and commitment development is the mechanism that drives the relationship and network
development process. Against this background the paper discusses how strategic change is analyzed in literature on alliances
and networks. In conclusion the paper presents a set of propositions about strategy-making in business network settings. 相似文献
983.
Donna F. Davis Susan L. Golicic Courtney N. Boerstler 《Journal of the Academy of Marketing Science》2011,39(3):467-479
Using multiple methods to study a phenomenon is proposed to produce results that are more robust and compelling than single
method studies. This research note investigates the implementation of multiple methods research in marketing. In the main
study, we conducted a content analysis of articles published in five leading marketing journals from 1990 to 2008: Journal of the Academy of Marketing Science, Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research,
and Marketing Science. To aid in interpretation of findings from the content analysis, we gathered verbal data from authors of recent multiple
methods studies to gain further insight into the benefits and challenges of conducting and publishing multiple methods research. 相似文献
984.
985.
In The Economics of Rights, Co-operation and Welfare (1986), Robert Sugden follows the tradition from Thomas Schelling and David Lewis in ascribing a central role to the notion
of salience within his theory of convention. However, against this, Bruno Verbeek (Instrumental rationality and moral philosophy,
Kluwer, Dordrecht, 2002) has argued that an empirically adequate notion of salience may not be incorporated into a generic account of convention
without circularity obtains. This paper examines Verbeek’s argument against a background of experimental as well as theoretical
work on coordination problems. It finds that the argument fails to consider at least two candidate theories of salience that
may be incorporated into the theory of convention without circularity: cognitive hierarchy theory that iterates Sugden’s notion
of psychological salience and Schelling salience. Thus, in the end Verbeek’s criticism of the role ascribed to salience in
theories of convention may be dismissed, though its discussion draws a fruitful perspective. 相似文献
986.
Tobias Hiller 《International Review of Economics》2011,58(4):433-438
In this note, we generalize the χSh-value for all efficient TU-values 相似文献
987.
Julien Gourdon 《International Review of Economics》2011,58(4):359-383
The relationship between trade liberalization and inequality has received considerable attention in recent years. The major
purpose of this study is to present new results on the sources of wage inequalities in manufacturing taking into account South–South
(S–S) trade. Globalization has not only lead to increasing North–South (N–S) trade, but it has also changed the direction
and composition of trade as more trade is carried out among developing countries. In this study, we find that increasing wage
inequality is associated more with the South–South trade liberalization than with the classical trade liberalization with
northern countries. A part of this increasing wage inequality due to S–S trade comes from the development of N–S trade relationship
in S–S trade that increases wage inequality in middle-income developing countries. This study also seeks to shed some light
on the link between the direction of trade and technological change. We explore the fact that S–S trade leads to a technological
change biased toward skill-intensive sectors more than N–S trade. This indirect effect increases wage inequality for all developing
countries, but it is more important in low-income countries. 相似文献
988.
We investigate the political determinants of liberalization in OECD network industries, performing a panel estimation over
30 years, through the largest and most updated sample available. Our results contrast with the traditional wisdom according
to which right-wing governments do promote market-oriented policies more intensively than left-wing ones. Our findings reveal
a neglected role of the so-called neoliberalism in promoting left-wing market-oriented policy. As a result, we claim that
ideological cleavages ceased to act as determinants of the liberalization wave observed in network industries. This result
is confirmed when controlling for the existing regulatory conditions that executives find when elected. Furthermore, we find
that the country’s exposure to other countries’ policy initiatives acts as a positive stimulus for liberalization policies. 相似文献
989.
We analyze the impact of leniency programs on the behavior of firms participating in illegal cartel agreements in a two-stage
repeated game model. Our approach takes into account asymmetric punishment effect and allows to discuss the design of leniency
programs in the setting with asymmetries. The main contribution of the paper is that we consider heterogeneous firms. This
heterogeneity results in additional costs in case of disclosure of the cartel, which are caused by asymmetric punishments.
Next, following current antitrust rules, we analyze effects of the strictness of leniency programs, which reflects the likelihood
of getting a complete exemption from fine even in case many firms self-report simultaneously. Our main conclusion is that
leniency programs work better for small companies, since a lower rate of law enforcement is needed in order to induce self-reporting
by smaller firms, while big firms are less likely to start a cartel in the first place given the possibility of self-reporting
in future. Finally, we analyze optimal enforcement strategies of the antitrust authority and conclude that the authority with
limited resources should implement more generous leniency rules the more cartelized the economy is. 相似文献
990.
Michelle L. Roehm Harper A. RoehmJr. 《Journal of the Academy of Marketing Science》2011,39(3):363-375
In the present research, Construal Level Theory is used to predict that consumers will mentally characterize incentive offers
differently as a function of their redemption time frames. Data from two experiments indicate that concrete features, such
as the face value of an offer or its mode of presentation (as a dollar figure or as a percentage discount), are prominent
for incentives with short time frames but not for incentives with long ones. In the latter case, abstract features, such as
the incentive’s goal congruity or fit with personal values, are more likely to influence responses. 相似文献