Testing the Cross-National Applicability of U.S. and Russian Advertising Belief and Attitude Measures

Abstract

Examining the cross-national applicability of advertising measures is becoming increasingly important, especially in rapidly changing countries such as Russia. Therefore, our study's purpose is first to demonstrate recommended procedures for testing the cross-national equivalence of advertising belief and attitude measures. Then, we conduct an initial cross-national comparison of beliefs and attitudes toward advertising in general between student samples from both the U.S. (n=148) and from Russia (n=64). Results indicate that, while Russian respondents felt advertising is more essential, U.S. respondents felt advertising resulted in greater negative social effects. Also, U.S. respondents were more favorable toward the institution of advertising (its purpose and effects), with no differences for the instrument of advertising (its methods and practices). Russian respondents' attitudes toward advertising in general were more favorable than those of U.S. respondents.     

Conference Tourism: A Problem for the Environment,as well as for Research?

The increase in professional trips to conferences and seminars made by employees in the 'knowledge industries' presents an environmentally worrying trend in mobility in contemporary post-industrial society. A number of factors are involved. Globalisation and regional competition encourage host cities and institutions to put themselves on the conference map. For the individual traveller, conferences and seminars offer escape from daily routines and the chance to experience new, perhaps exotic, places. But trips to distant conferences can have serious environmental impacts, especially if made by airplane. Because of the aggressive impact of greenhouse gas emissions in the upper atmosphere, their threat to the global climate is more serious than similar trips made at surface level. In addition, the time spent on such trips competes with other tasks: conference participation takes scarce time resources available to university academics for research. In the age of electronic communication, it is questionable whether conferences are effective arenas for communicating and gathering knowledge.     

Gardiner C. Means's institutional and post-Keynesian economics

In this tribute to the work of Gardiner Means, we shall argue that his influence has been on a par with that of Keynes on economists of an unorthodox persuasion. It is argued that his pioneering work in studying the modern corporation as an institution that needs to be fully understood, renders him a first-rate institutionalist. Intriguingly, it is also suggested that his interest in the microeconomic foundations of macroeconomic performance are suggestive of post-Keynesian concerns.     

Workforce Diversity and Religiosity

Journal of Business Ethics - Workforce diversity has received increasing amounts of attention from academics and practitioners alike. In this article, we examine the empirical association between a...     

Work,Virtues, and Flourishing: A Special Issue from the EBEN 25th Annual Conference

Journal of Business Ethics - The paper is the introduction to a selection of papers submitted to the EBEN 25th Annual Conference which took place at IESE Business School in Barcelona from September...     

Consuming Alone: Broadening Putnam's “Bowling Alone” Thesis

Despite the popularity of Wi‐Fi technologies and social networks, many residents in developed nations are more socially isolated now than a few decades ago. Applying fuzzy‐set qualitative comparative analysis, using a nationally representative sample in one developed nation this study investigates the relationship between social isolation and advice‐giving and advice‐seeking behaviors with regard to brands or products. This study raises the proposition that people who are socially isolated lack the opportunity to give and seek advice, and, thus, abstain from doing so. Additionally, the study proposes that lacking ability or motivation also represent causal conditions for isolation. The study also investigates consumer behavior outcomes of low advice‐giving and advice‐seeking behaviors; that is, pampering and status buying. The findings from an analysis of an omnibus annual survey of residents in one nation support the propositions that the study proposes from theory and are likely relevant for residents of most developed nations.