Matching a cause with self‐schema: The moderating effect on brand preferences

The moderating roles of consumer brand involvement type and product type on the effect of a match between consumers' self‐schema and the cause a brand supports on consumers' preference for the cause‐supporting brand is investigated. The authors show that a schema–cause match enhances consumer preference for a brand engaging in cause‐related marketing when (1) consumers' involvement with the brand is of the impression‐relevant type (vs. outcome‐relevant type) and (2) when the branded product is functional (vs. hedonic). © 2011 Wiley Periodicals, Inc.     

Nederland en Duitschland aan de Eems

Groningen.Der Hafen von Emden, Festschrift zur Eröffnung des neuen Emder Seehafens —C. Swegkendieck. Uitgegeven op last der Pruisische regeering. Emden, Deutschlands neues Seethor im Westen, seine See-bedeutung einst und jetzt.Von Palmgrên Emden und Borkum 1901, Verlag vonW. Haynel. Ontwerp voor de verbetering van de haven te Delfzijl van de ingenieursJ. van Hasselt ende Koning Nijmegen bijG. J. Thieme. Verslag van den toestand der Provincie Groningen over de jaren 1899 en 1900.     

Crisis and recovery: Role of the exchange rate regime in emerging market economies

Following the recent global financial crisis, questions about the mechanisms that can help countries cope with large shocks have resurfaced. This paper examines the role of the exchange rate regime in explaining how emerging market economies fared in the recent global financial crisis, particularly in terms of output losses and output rebound. After controlling for regime switches during the crisis, using alternative definitions for pegs, and taking account of other likely determinants, we find that the growth performance for pegs was not different from that of floats during the crisis. The picture is different for the recovery period 2010–2011, as pegs appear to be faring worse, with growth recovering more slowly than floats. These results suggest an asymmetric effect of the regime during and recovering from the crisis. We also find that proxies of the trade and financial channels are important determinants of growth performance during the crisis, while only the trade channel appears important for the recovery thus far.