Marketing while Black: commentary on the Galak and Kahn 2019 Academic Marketing Climate Survey

Marketing Letters - Diversity serves to enrich decision-making, innovation, reputation, and performance. The marketing academy, a microcosm of business and society, is making slow advances in...     

The evolution of morality and the end of economic man

1871 saw the publication of two major treatises in economics, with self-seeking economic man at their center. In the same year Darwin published The Descent of Man, which emphasized sympathy and cooperation as well as self-interest, and contained a powerful argument that morality has evolved in humans by natural selection. Essentially this stance is supported by modern research. This paper considers the nature of morality and how it has evolved. It reconciles Darwin’s notion that a developed morality requires language and deliberation (and is thus unique to humans), with his other view that moral feelings have a long-evolved and biologically-inherited basis. The social role of morality and its difference with altruism is illustrated by an agent-based simulation. The fact that humans combine both moral and selfish dispositions has major implications for the social sciences and obliges us to abandon the pre-eminent notion of selfish economic man. Economic policy must take account of our moral nature.     

The Impact of Ambiguity on Managerial Investment and Cash Holdings

Standard finance theory suggests that managers invest in projects that, in expectation, produce returns that justify the use of capital. An underlying assumption is that managers have the information necessary to understand the distributional properties of the pay‐offs underlying the decision. This paper examines firm investment behavior when managers are likely to find it more challenging to develop expectations of pay‐offs, namely during periods of increased macroeconomic ambiguity. In particular, we examine how macroeconomic ambiguity – proxied by the variance premium (Drechsler, 2010 ) and the dispersion in forecasts of corporate profits from the Survey of Professional Forecasters (Anderson et al., 2009 ) – impacts managerial capital investment and cash holdings. Consistent with ambiguity theory, we find that macroeconomic ambiguity is negatively associated with capital investment and positively associated with cash holdings. These results are robust to alternative explanations related to risk, investor sentiment and economic conditions. Moreover, consistent with recent theoretical real options literature, we find that ambiguity reduces the value of investment opportunities, while risk increases the value of such opportunities. Overall, these findings provide initial empirical evidence on the economic distinction between ambiguity and risk with respect to managerial investment and cash holdings.     

Cognition of disaster risk in a tourism community: an agricultural heritage system perspective

Cognition of risk is the first step in reducing disaster damage and losses. In this study, risk cognition in the Hani Rice Terraces, the core tourism attraction in Yuanyang County, Honghe Prefecture, Yunnan, China, is analyzed based on field survey and participatory geographic information system (GIS). The results show that tourism communities have cognition of risk; are more sensitive to hazards (especially drought); have more severe potential damage and losses from hazards; and also have more enthusiasm to adapt to disaster risk, when compared with a non-tourism community. On disaster vulnerability maps, the tourism communities identified the unique “Forest – Village – Terrace - River” landscape while the non-tourism community only recognized the terrace and the village as the main elements affected by hazard. Also, the tourism communities had deeper understandings of drought, flash floods and landslide disaster risks. A conceptual model based on “Pressure – State – Response” relationships is put forward to explore the situation in which, in the tourism community, terraces have a greater variety of functions and enhanced values resulting in the spatial expansion of hazard effects.     

Self‐Determination Theory and Word of Mouth about Energy‐Saving Behaviors: An Online Experiment

The growing community concern for the environment, and rising energy costs to consumers, has led many power utility companies to adopt strategies aimed at reducing energy consumption in the home and workplace. These strategies have typically been based on extrinsically regulated pricing mechanisms. Although more intrinsically driven interventions have been examined, they are often complex and expensive to implement due in part to the high level of human interaction involved. This two‐part study suggests simpler more cost‐efficient alternatives to enhancing energy saving. It does this via two separate but related studies that examined the application of self‐determination theory (SDT) and word of mouth (WOM) within online communities. The findings suggest a significant increase in reported energy‐saving behaviors over time supporting the role of SDT. There was also evidence that positive WOM increases satisfaction of the three psychological needs of autonomy, competence, and relatedness, further enhancing energy‐saving behavior. These findings have important implications for marketers in terms of behavior change.     

The half‐empty office: dilemmas in managing locational flexibility

Through a case study contrasting the impacts of formalised and informal teleworking practices on office‐based workers, multidimensional dilemmas between flexibility, control and equity are uncovered. Formal schemes, although problematic and rare, possess some advantages in resolving the three dimensions. A model is proposed to test findings further.     

Local Venturing as Compassion Organizing in the Aftermath of a Natural Disaster: The Role of Localness and Community in Reducing Suffering

In contrast to models of compassion within existing organizations, this grounded theory study examines how ventures emerge relying on localness and community in direct response to ‘opportunities’ to alleviate suffering in the aftermath of a natural disaster. While a natural disaster is a surprising disruptive event devastating a local community, that local community is nested within a broader community, which can be a source of abundant resources. Ventures created in the aftermath of a natural disaster, given local knowledge and unencumbered by pre‐existing systems, procedures, and capabilities, are highly effective at connecting the broader community with the local community through customizing resources to meet victims' needs and to quickly delivering these resources to alleviate suffering.     

Tourism and climate change: An international perspective

This paper addresses the implications of climate change for tourism through a survey of national tourism and meteorological organisations. While climate change may have far‐reaching consequences for tourism, it is shown that while most respondents felt that climate is important to their country's tourism industry, very few were aware of climate change research specifically related to tourism. Almost half felt climate change is or could become a significant issue in their country but almost no climate change publications with direct bearing on tourism are available. It is concluded that climate is an important determinant of tourism, and that global climate change may create new challenges, and opportunities, for the tourism industry. However, more awareness, research, and policy analysis are necessary to reduce uncertainties, further understanding, assess implications and enable the tourism industry to adapt to changing circumstances.