Teaching with Mission: Personal Development, Team Building, and Social Responsibility

An innovative gateway MBA course, Personal Development and Social Responsibility, is the focus of this paper. We describe the course and show how it is related intimately to the missions and traditions of our university and college; various themes are integrated; and our interactions as developers of and instructors for the course mirror some of the issues addressed in it. We include an evaluation of the efficacy of the course, based on student course and self evaluations. We do not write with the expectation that others will necessarily replicate what we have done but with the hope that they will (1) consider carefully the relationship between what and how they teach with the missions and traditions of their universities and colleges; (2) examine the integration of content and process; and (3) reflect on their collegial associations with one another.     

Contrasting corporate profiles: Women and minority representation in top management positions

This paper investigates the characteristics of firms which have underrepresented groups in top management positions and those which do not. It is argued that profiles of these characteristics will be different for firms with minorities vs. women and that these profiles will be different depending on whether representation is by board membership or through officerships. A discriminant analysis found both similarities and differences in variables that were associated with these different forms of representation. It was found, for example, that size is associated with representation for both minorities and women, whereas high advertising intensity is associated with firms with women on board, but not as officers. Other findings and the implications of the study are discussed.Jerry Fryxell is an Assistant Professor of Management at the University of Tennessee — Knoxville. His current research interests are in the area of corporate culture, innovation, and strategic management.Linda Lerner is a Ph.D. candidate in the Department of Management at the University of Tennessee — Knoxville. Her current research interests include strategic management, social issues, and corporate governance. She has over ten years of management and consulting experience.     

Public sector pay: Comparability,no‐strike agreements,and ‘pendular’ arbitration

Leaving aside the disputes, like the miners’ and the teachers’, that have flared into the open, there is evidence of growing resentment within the public sector at the Government's pay policy (see page 9). This paper, an edited version of a speech to the CIPFA annual conference in June this year, suggests a way forward for both public and private pay.     

Learning Objectives and Testing: An Analysis of Six Principles of Economics Textbooks,Using Bloom's Taxonomy

This study applies Bloom's Taxonomy of Educational Objectives to six principles of economics textboks and the accompanying instructor's manuals to determine whether the test banks provided are likely to measure the textbooks' stated objectives. The study finds significant discrepancies between the stated objectives of most textbooks and the instruments included in the instructor's manuals to measure student achievement.     

Retailing strategy for customer growth and new customer attraction

The image that current and potential customers have of a retail store affects the magnitude of patronage at that store. In attempting to increase store patronage, management of a retail store must look to people who already are customers, as well as to people who are not current customers. The appropriate strategy depends upon the dimensions used by people in their evaluation of the store. The hypothesis is tested that the strategy used for gaining increased patronage from customers may have to differ from that used to gain patronage from noncustomers.Field survey techniques were used to collect data from 225 adult females. Respondents evaluated three large retail department stores, which were believed to have distinct images in the minds of female shoppers, on the basis of a set of 12 semantic scales that represented various store attributes. Each respondent indicated frequency of shopping at each store. The data were analyzed by two different multiple discriminant analyses. For the customer growth strategy, the semantic scale measures were used to develop a discriminant model for each store to determine which attributes would be the best predictors of shopping frequency. The analysis relevant to the strategy of new customer attraction differed. First, shoppers were classified as loyal to one store on the basis of their rates of shopping at each store. Second, the 36 attribute measurements (12 scales for 3 stores) were factor analyzed, and three factors were extracted. Those attributes which loaded highest on each of the factors for each store were used as predictor variables in the discriminant analysis.The results of this study indicate that different marketing strategies may be required for increasing sales to existing customers and attracting new customers. In addition, consumers do not necessarily differentiate similar type retail stores on the same dimension.     

Recreation research and planning in the federal republic of Germany: A commentary

Abstract

German recreation planning is strongly oriented toward the maintenance and provision of outdoor recreation areas. The rapidly growing consumption of outdoor recreation activities within a densely populated area has led to refined procedures of evaluating landuse potential and distributing outdoor facilities within environmental constraints. One such procedure is the use of attractivity models. Such models utilize a matrix of social, aesthetic, physical, and infrastructure attributes to arrive at a ranking of attractivity for given landscapes. The rankings are the basis of general landuse decisions and outdoor recreation investment procedures.