Web-Exzellenz als Schlüsselfaktor im Online-Handel

Web-Exzellenz zeichnet erfolgreiche Online-H?ndler aus, die besser performen als der Durchschnitt und in der Lage sind, mit ihren Leistungen im E-Commerce den Benchmark zu setzen. Obwohl in der Online-Praxis der Begriff Web-Exzellenz bereits umfassend Verwendung findet, ist er bisher wissenschaftlich weder fundiert noch belegt worden. Dieser Beitrag zeigt Best Practices und Erfolgsfaktoren.     

Effects of co‐creation claim on consumer brand perceptions and behavioural intentions

Increasingly often, companies ‘co‐create’ with consumers in open innovation practices to develop new products more effectively. Little is known about how co‐creation affects consumer brand perceptions in the mass market. We hypothesize that co‐creative brands – as opposed to non–co‐creative brands – are perceived as more authentic and sincere, and are associated with relatively positive behavioural intentions. A between‐subjects experiment was conducted to test these hypotheses in an online panel of consumers who did not take part in co‐creation. The experiment had a 3 (control vs. co‐creation vs. co‐creation supported with some visual proof) × 2 (well‐known existing brand vs. fictitious brand) design. Quantitative data analyses (n = 530) confirmed that for both brands, co‐creation affects brand personality perceptions directly and behavioural intentions indirectly. This study shows that co‐creating with consumers can be a strategic method to positively influence product perceptions and behavioural intentions.     

How is service procurement different from goods procurement? Exploring ex ante costs and ex post problems in IT procurement

Several studies suggest that, in practice, service procurement is more challenging than goods procurement. The underlying but largely implicit argument is that the procurement process for services involves higher buyer uncertainty and therefore requires extra efforts to mitigate this uncertainty. Drawing on Transaction Cost Economics, we use a database of information technology transactions to investigate the relationship between transaction characteristics and social embeddedness, and ex ante cost and ex post problems. We explore whether the same relationships hold across transactions that involve only goods versus transactions that also involve services. Our findings support conventional wisdom that managing the procurement process for transactions involving services is more challenging than for transactions involving goods. However, when controlling for typical transaction characteristics, there is no difference between transactions involving goods and transactions that also involve services.     

Value and exchange in economic theorizing: The contribution of the Freiburg School

The purpose of this contribution is to point out the main characteristics of the research program of the German economist Walter Eucken, the head of the Freiburg or ORDO-school. An exposé of his thoughts will be given on (a) the relation between theory and history, (b) the foundations of economic science (c) his contributions to economic theory, and (d) his contributions to the theory of economic policy. Moreover the relevance of the contribution of the Freiburg School (Eucken) to the theme of this symposium on value and exchange in economic theorizing will get attention.     

Dynamics of Cooperation: At the Brink of Irrelevance*

abstract Alliances have become commonplace. This has led to a considerable number of academic and professional publications on alliances and, more recently, on the dynamics of cooperation. However, the body of knowledge on the dynamics of cooperation developed so far is characterized by fragmentation, lack of coherence and non‐comparable research output. There is no consensus on paradigmatic beliefs, which hampers theoretical progress. As a result, there is what we call an academic gap. Moreover, the literature on the dynamics of cooperation often studies research questions that are irrelevant to managers' needs. As a consequence, there is also a managerial relevance gap. The emergence of these two gaps is primarily due to the choice of assumptions, the emphasis on originality, and the use of a variety of methodological approaches. Nevertheless, we believe it is still possible to reverse the trend and make the literature on the dynamics of cooperation more relevant.     

Risk Management: Its Adoption in Australian Public Universities within an Environment of Change Management – A Management Perspective

This study draws on the multi‐theoretical approach to governance and a qualitative methodology to examine the extent to which key players in Australian public universities have developed and implemented risk management within an environment of change management. The findings demonstrate that wider influences – largely the result of conflicting management cultures – have had differing impacts on the values of key players and the consequent adoption of the process. Key players’ values range from congruent with a corporate culture (at the strategic level) to incongruent with a corporate culture (at the operational level), and result in different outcomes. These different outcomes suggest that the adoption of risk management by Australian public universities under the influence of new public management is problematic. The study provides opportunities for further research to confirm these findings with a broader sample of actors and the adoption of other governance control processes.     

Zur Übertragung biologischer Konzepte in die Betriebswirtschaft

Unternehmen sind — wie Organismen — offene und komplexe Systeme, die in st?ndiger Wechselbeziehung zu ihrer Umwelt stehen. Vor diesem Hintergrund werden im Beitrag die M?glichkeiten der übertragung biologischer Konzepte in die Betriebswirtschaft analysiert. Die Gegenüberstellung beider Wissenschaftsdisziplinen erfolgt dabei auf einer abstrakten Ebene und stellt eine metaphorische Beziehung her, damit die zwei an sich v?llig unterschiedlichen Disziplinen einem Vergleich überhaupt erst zug?nglich werden. Hierbei werden zahlreiche Parallelen deutlich. Die Grenzen der übertragung biologischer Konzepte ergeben sich allerdings im Hinblick auf die mangelnde Ableitung konkreter Handlungsempfehlungen, weil lediglich analysiert werden kann, was sich bew?hrt hat, jedoch nicht, was sich bew?hren wird.