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121.
William L. Moore 《Journal of Business Research》1982,10(3):279-294
This paper is a review of concept testing based on the published literature and a series of personal interviews with leading practitioners. While there is considerable agreement on the usefulness of concept testing, practitioners disagree on the best way to perform them. In addition to highlighting these disagreements, the paper covers general suggestions for improving concept testing. 相似文献
122.
Justus Haucap Michael Mödl Christoph M. Schmidt Nils aus dem Moore Michael Themann Wolfram F. Richter Marcel Fratzscher Gert G. Wagner Werner Güth Hartmut Kliemt Willi Koll 《Wirtschaftsdienst》2013,93(8):507-530
Most German economists show strong patterns of professional specialisation. In their work, they either focus on basic research or on policy consultancy. The evidence provided by Haucap und Mödl has been used to question work incentives in academia. The suggestion to change work incentives, however, is not supported by Richter, who rather calls into question the German tradition of research funding. He argues that Germany should devote more competitive funding to research projects and less to institutions. Schmidt et al. explore the question the other way around: do policy consultants publish in top journals? They conclude that they do. Güth/Kliemt show how precarious and limited our (technologically useful) knowledge is. The discussion of alternative policies among economic experts should be used to tease out the controversial arguments to allow for better informed political judgements. Wagner/Fratzscher take a historical view, showing that when modern economic research (and economic research institutes) apply a more pluralistic paradigm than that which prevailed in Germany for a long period after the Second World War, economic research will automatically have a more significant impact on politics, since policy advisors will produce more varied advice with the potential for realisation. Koll also claims that policy advice must not be based on a single supply-side oriented mainstream point of view. By drawing lessons from the crisis, economics must identify a new mainstream providing reliable guidance and policy advice. 相似文献
123.
Vipin Gupta Nancy Levenburg Lynda Moore Jaideep Motwani Thomas V. Schwarz 《Journal Of African Business》2013,14(2):146-162
This paper examines the impact of culture on family businesses in two regions of Africa: sub-Saharan Africa and the Middle Eastern region. Nine cross-culturally comparable “etic” dimensions are used to assess characteristics of family firms in both regions, based on the Culturally-sensitive Assessment System and Education (CASE) project. Overall, the characteristics of family businesses in the regions are associated with their distinctive cultures. Several commonalities are found; however, the observed differences suggest directions for the African family businesses to become the engines for national and regional development. Implications for further research and for practice are identified. 相似文献
124.
David J. Moore 《Marketing Letters》2013,24(4):399-408
When consumers are highly charged with the anticipation of indulging in a pleasurable eating experience, a service failure that threatens to deny them the opportunity to satisfy their appetitive goals produces an “interrupted anticipation.” This study demonstrated that among those whose eager anticipation was interrupted by an unexpected service failure, food aroma tended to reinforce unpleasant feelings and generally negate the positive emotional boost normally expected from a positive olfactory cue. This resulted in significantly lower levels of expected pleasure, taste enjoyment, quantity of food consumed, and repatronage intentions. In contrast, for those whose anticipation was not interrupted, the food aroma exposure significantly enhanced the positivity of the consumer's service experience. When service failures lead to interrupted anticipation, service recovery efforts may sometimes prove to be ineffective in restoring the positive feelings of customers. Implications for theory development and managerial practice are also discussed. 相似文献
125.
Winston Moore Diego Morris 《The journal of international trade & economic development》2013,22(5):655-676
Developing countries have traditionally used import tariffs to protect infant industries and raise revenues to finance government expenditure plans. This approach, however, has tended to protect inefficient industries and to some extent hindered economic development. A disaggregated import demand model is estimated using monthly observations on 91 of the most frequently imported product items in Barbados. The results are then employed to evaluate the feasibility of harmonising tariff rates to some single rate across product categories. The results suggest that the estimation of aggregate import demand equations is not accepted by the data and therefore could result in misleading inferences. The policy simulation exercise indicates that a single applied tariff at the 30% level would essentially be revenue neutral, while rates above this level would lead to reductions in tax receipts. 相似文献
126.
This paper reviews the broad impact of the European SMP (Single Market Programme) and approach of EMU (European Monetary Union) on European bank strategies. Select but key aspects of the competitive strategies that banks might pursue in this ‘New Europe’ are then considered. Within this review; the key strategic question is explored whether banks necessarily have to be bigger in order to be more efficient and even ultimately to survive in a post-EMU world. It is argued thut efficiency considerations should dominnte over size per se. The strategic perspective that will be developed is to view EMU as the next stage on from the present SMF! This perspective avoids the mistake of visuulising any kind of EMU as likely to precipitate dramatic ‘breaks’ in the present strategic development of European banking. Since the SMP is well advanced, we already have some experience of the strategic reactions of banks towards a single European banking market; this provides a useful indicator of at least some of the broader bank strategic reactions that might be expected to EMU. 相似文献
127.
Fair Trade companies have pulled off an astonishing tour de force. Despite their relatively small size and lack of resources, they have managed to achieve considerable commercial success
and, in so doing, have put the fair trade issue firmly onto industry agendas. We analyse the critical role played by social
capital in this success and demonstrate the importance of values as an exploitable competitive asset. Our research raises
some uncomfortable questions about whether fair trade has ‘sold out’ to the mainstream and whether these companies have any
independent future or whether their ultimate success lies in the impact they have had on day-to-day trading behaviour. 相似文献
128.
G. Tyge Payne Justin L. Davis Curt B. Moore R. Greg Bell 《Journal of Small Business Management》2009,47(2):154-179
This exploratory study examines the deal structuring stage of the venture capitalist decision‐making process. Here, the primary issues of concern are investor confidence and potential control of a venture in relation to the level of financing the investor provides and the structure with which the funding is delivered. Confidence comes in support of the entrepreneur, the venture itself, or a combination of the two, prior to capital transfer, but after the initial “invest or not invest” decision has already occurred. Findings support a multicriteria perspective of the pre‐investment decision‐making process and a distinct difference between entrepreneur confidence and venture confidence in the deal structuring stage. 相似文献
129.
Location decision of heterogeneous multinational firms 总被引:2,自引:0,他引:2
We examine how multinational firms with heterogeneous total factor productivity (TFP) self-select into different host countries. Both aggregate- and firm-level estimates suggest that more productive French firms are more likely than their less efficient competitors to invest in relatively tough host countries. Countries with a smaller market potential, higher fixed costs of investment or lower import tariffs tend to have higher cutoff productivities and attract a greater proportion of productive multinationals. This self-selection mechanism remains largely robust when we control for unobserved firm and country heterogeneity and address potential TFP endogeneity. 相似文献
130.