Brand Inertia in U.S. Household Cheese Consumption

To analyze U.S. consumers' brand choices for cheese purchases, we derive a set of discrete-choice models from dynamic utility maximization. ACNielsen Homescan Survey data on U.S. households is used to estimate a dynamic probit model for each of the top brands for cheddar, shredded, and sliced cheese in four U.S. regions. We find that households have strong brand inertia, a result robust across alternative specifications. Predicted probabilities confirm greater inertia in the top brands and consumers are more likely to switch into them. Brand inertia is relatively larger in cheddar and sliced cheese especially in the Central and Southeast regions.     

Antecedents and Consequences of Perceived Importance of Ethics in Marketing Situations: A Study of Thai Businesspeople

Building on an existing framework concerning ethical intention, this research explores how Thai business people perceive the importance of ethics in various scenarios. This study investigates the relative influences of personal characteristics and the organizational environment underlying the Thai business people’s ethical perception. Corporate ethical values and idealism are shown to positively influence a Thai manager’s perceptions about the importance of ethics. While their ability to perceive the existence of an ethical problem is negatively influenced by relativism, it is positively impacted by their existing perceptions about the importance of ethics. Results also suggest positive relationships between perceived importance of ethics and perceived ethical problems with ethical intention. These results extend research in understanding the relationship between the antecedents and consequences of perceived importance of ethics within an economically growing non-Western culture.     

LINKING COMPETITIVE STRATEGY AND MANUFACTURING PROCESS TECHNOLOGY

This paper presents an empirically grounded study of the linkages between competitive strategy and manufacturing technology for 20 small manufacturers. It identifies the nature of strategy-technology linkages, the process by which the two align, the market and customer forces driving this alignment, and the consequences of failing to adopt appropriate new technologies. the paper proposes five propositions which are developed into a dynamic strategy-technology linkage model.     

High productivity before or after exports? An empirical analysis of Korean manufacturing firms

This study investigates whether exporting is a cause or an effect of high productivity of firms’ in the Korean manufacturing industries. For this purpose, a panel database is assembled with 1335 firms from eight Korean manufacturing industries during 1997–2003. Evidence that high productivity causes exporting, referred to as self-selection, is found in three out of eight industries. However, we do not find support for the hypothesis that high productivity is affected by exporting, except in one industry. Sunk-cost or previous-export-experience effect on the current export status is statistically significant and robust across industries unlike that of firms’ productivity and size.