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51.
Technology has irreversibly changed the way that firms identify who is more likely to buy, what they are more likely to buy, when they are more likely to buy, why they are likely to buy, and how they are likely to buy, repurchase, and recommend. It is now easier than ever for firms to have a body of evidence in the form of actual insights, as opposed to having mere guestimates, on consumers' apparent intentions to buy. Power dynamics have changed in the marketing climate, and firms have to factor in not only aggressive competitors but also empowered customers with limited attention spans. In such a climate, what lies in the future for advertising? And how can marketing managers make the most of the changing climate and maximize their returns on advertising? How can academics advance research related to maximizing the effectiveness and efficiency of advertising? These are the questions that this article addresses via an integrated framework that expounds all the factors related to customers, firms, technological environment, and data resources, as well as the contextual factors, including product life cycle, customer life cycle, and so on, and their collective impact on advertising strategy, which includes advertising content, media selection, message, and targeting. 相似文献
52.
53.
Farheen Mujeeb Khan Suhail Ahmad Khan Khalid Shamim Yuvika Gupta Shariq I. Sherwani 《International Journal of Consumer Studies》2023,47(3):953-976
The purpose of this study was to explore the relationship between online reviews and ratings through text mining and empirical techniques. An Indian food delivery portal ( Zomato.com ) was used, where 50 restaurants on Presence Across Nation (PAN) basis were selected through stratified random sampling. A total of 2530 reviews were collected, scrutinized, and analysed. Using the NVivo software for qualitative analysis, seven themes were identified from collected reviews, out of which, the ‘delivery’ theme was explored further for identifying sub-themes. Linear regression modelling was used to identify the variables affecting delivery ratings and sentiment analysis was also performed on the identified sub-themes. Regression results revealed that hygiene and pricing (delivery subthemes) demonstrated lower delivery ratings. These variables can be established as indicators for restaurants and related online food delivery services to build their business model around them. Similarly, negative sentiments were observed in pricing and hygiene sub-themes. Restaurants and online food services can enhance hygiene levels of their food delivery process in order to receive higher delivery ratings. Similarly, pricing of food items can be modified such that customers are not deterred from ordering the items—food and ordering service do not become cost-prohibitive. This study devised a standardized methodology for analysing vast amounts of online user-generated content (UGC). Findings from this study can be extrapolated to other sectors and service industries such as, tourism, cleaning, transportation, hospitals and engineering especially during the pandemic. 相似文献
54.
Shallini S. Taneja Pawan Kumar Taneja Rajen K. Gupta 《Journal of Business Ethics》2011,101(3):343-364
Owing to the growing academic and practitioner’s interest in the field of Corporate Social Responsibility, there is a need
to do a comprehensive assessment and synthesis of research activities. This article addresses this need and examines the academic
literature on Corporate Social Responsibility and Performance using a paradigmatic and methodological lens. The objective
of this article is fourfold. First, it examines the status of CSR research from its beginning especially after 1970 to year
2008 in leading academic journals and reports to assess the focus areas of research on CSR so far. Second, it analyzes the
research paradigms adopted in these research articles using the Operations Research Paradigm framework. Third, it compares
and contrasts various kinds of research articles, methodologies, and research designs used in various researches in literature.
Finally, it uncovers the implications of this study and directions for future research. 相似文献
55.
Sachin Modgil;Shivam Gupta;Bobo Zhang;Surajit Bag; 《Business Strategy and the Environment》2024,33(7):7006-7020
This study is centred on introducing a distinctive landscape towards a circular economy powered by blockchain-enabled supply chain finance strategies. Our research examines five cases engaged in helping organisations achieve their circular economy targets. The objective is to establish a comprehensive framework for circular economy. Within these secondary data-based case studies, we identify the challenges faced by a typical linear economy and how modern and blockchain-driven platforms are helping businesses contribute to the circular economy. The outcome of our study proposes a three-step approach unveiling blockchain technologies, supply chain finance strategies and enablers of circular economy contributing to 10R principles. Our study underscores how these cases across the globe can serve as valuable examples to other organisations, encompassing sectors from manufacturing to core-service based such as e-commerce. These sectors involve complex supply chains, and hence, blockchain-enabled supply chain finance strategies can be a solution to foster a circular economy. In conclusion, our research not only provides theoretical and practical insights and implications for policymakers but also lays the groundwork for potential future research in this domain. 相似文献
56.
Characterization of normal distribution related to two samples based on second conditional moments has been obtained. This characterization has been transformed to a characterization based on the UMVU estimators of the density function. These results are generalized to k samples from normal distributions. Finally applications of these characterization results to goodness-of-fit test are discussed. 相似文献
57.
Mehmet Balcilar Rangan Gupta Chien-Chiang Lee Godwin Olasehinde-Williams 《Economic Systems》2018,42(4):637-648
It is widely understood that the insurance and banking sectors of every economy perform some functions in driving economic growth. What is not yet well documented is whether their roles are complimentary or substitutive. With the aid of the dynamic panel generalized method of moments (GMM) estimation technique, this paper evaluates the synergistic effect of both sectors on economic growth in a panel of 10 African countries that are responsible for most of the activities in the continent’s financial sector. The insurance-banking-growth nexus was also examined through bootstrap panel causality tests. The results show that the life insurance market and the banking sector, as well as the non-life insurance market and the banking sector, are complimentary. We find that, overall, the relationship between the insurance and banking sectors in Africa is a complimentary one and that their synergistic impact on economic growth is positive. The feedback hypothesis was also confirmed in the relationship between the insurance sector and economic growth and between the banking sector and economic growth. 相似文献
58.
This article adopts a nonparametric quantile causality approach to examine the causal effects of the U.S. and Japan stock markets on the stock markets of the Pacific-Rim region. This approach allows us to detect not only nonlinear causalities in conditional return (mean) and conditional volatility (variance) but also the asymmetries of causalities under extreme market conditions (bullish vs. bearish states). Our results provide significant evidence of causality in return and volatility at different points of the conditional distributions of returns, with the greater effects from the U.S. than from Japan. Asymmetric quantile causality patterns are particularly pronounced in the case of Japan. 相似文献
59.
We consider a problem of selecting the best treatment in a general linear model. We look at the properties of the natural
selection rule. It is shown that the natural selection rule is minimax under to “0–1” loss function and it is a Bayes rule
under a monotone permutation invariant loss function with respect to a permutation invariant prior for every variance balanced
design. Some other condition on the design matrix is given so that a Bayes rule with respect to a normal prior will be of
simple structure. 相似文献
60.
Summary In this paper a Morgenstern-type bivariate gamma distribution has been studied. Its moment generating function has been derived. The distribution of the product and quotient are derived in terms of the modified Bessel function. The results for the independent case follow as special cases. Further the regression function has been analysed, in terms of its deviation from linear regression function.This research was initiated while the first author was a U.N. Consultant under the Statistical Training Program for Africa, visiting the University of Ghana. 相似文献