Direct marketing managers in UK charitable organisations

Although the charity sector is one of the United Kingdom's biggest users of direct marketing, little is known about the characteristics of the people who manage direct marketing within charities. This paper presents the results of a survey of 115 direct marketing managers in the UK's largest fundraising charitable organisations; focusing on their experience, motivation, training and educational backgrounds. The degrees to which respondents' employing organisations placed a high value on the marketing function and the extents to which various categories of direct marketing manager possessed wide-ranging general managerial competencies were also examined. There was little evidence of the ‘hybridisation’ of direct marketing specialists. Rather, individuals exhibiting hybrid manager attributes were sometimes put in charge of direct marketing.     

Infotorials as a charity marketing weapon

A feature of the development of charity marketing over the last decade has been the increasing use for promotional purposes of human interest press stories prepared by charity employees and published in newspapers and magazines. These ‘infotorials’ follow the editorial style and layout of the host publication and present information about a social or medical problem in a readable and entertaining way. They are read in the same frame of mind as surrounding items, but their source is not revealed (as would be necessary for an orthodox commercial advertorial). This paper outlines the results of a survey of 45 charities known to employ infotorials for marketing communications, focusing on placement policies, management and evaluation, and respondents' perceptions of the benefits involved. Three clusters of charities engaging in the practice became apparent, differing mainly in the degree to which infotorials were seen as a means for gaining competitive advantage over rivals rather than for disseminating information about a charity and its work.     

The Throwaway Culture in the Economy of Exclusion: Pope Francis and Economists on Waste

An essential part of Pope Francis’s critique of the “economy of exclusion” is the concept of the “throwaway culture,” which is an attitude and a reality that goes beyond mere exclusion. Francis is building on critiques of consumerism (what John Paul II called “economism”) that noted both the environmental impacts of unnecessary waste and the social and human impact of reducing humans to mere consumers—the idea that happiness is shopping. Francis adds to this a concern for the people on the margins of society who are treated as disposable and for the consequences of climate change, both of which are connected to the throwaway attitude. This article looks at Francis’s views within the tradition of Catholic social thought and at how economists, especially Adam Smith, who provided the foundation for modern economics, looked at waste and consumerism.     

The geography of talent: entrepreneurship and local economic development in Oxfordshire

This paper considers the interaction of stocks of talent, entrepreneurship, processes of institutionalization and networking in local development. The main theme is that although innovation necessarily involves social networks and collective action, it should not be overlooked that the quality of those networks is dependent on the quality or talent of individuals who have initiated particular developments. The paper argues that the literature on local and regional development tends to overlook the agency of individuals and that to do so ignores processes that lead to the distinctive characteristics of localities. Using Oxfordshire as a case study, it demonstrates how the expertise of talented individuals has been translated in the fastest growing high-tech economy in the UK. This has brought visibility to the county's techno-economic and institutional achievements feeding into high-level professional and political policy agendas.     

Stock Splits: An Institutional Investor Preference

This study examines the relationship between the level of institutional ownership and the likelihood that firms will enact a stock split. There is evidence of a positive relationship between institutional ownership and subsequent split behavior. A firm size effect emerges from the finding that larger firms have higher percentages of institutional owners. This implies that institutional investors either encourage stock split behavior or invest in firms that exhibit indicators of eminent stock splits. Institutions purchasing shares before the split are likely to obtain short-term and long-term earmings increases.     

Sustainable tourism and the question of the commons

Sustainable development calls for wise management of natural, built, and sociocultural resources in destination areas. Resources created mainly for tourism are used in time by the local population as well. Many others are shared in common with local people in everyday life. More often than not, resources are overused and degraded, as is the unfortunate fate of most ‘common pool resources’. When this happens, sustainable development is severely threatened: economic wellbeing declines, environmental conditions worsen, social injustice grows, and tourist satisfaction drops. This paper analyzes the central role that common pool resources play in sustainable tourism development, outlines policy design principles for their management, and offers future research directions.     

Evolution of intangible asset accounting: Evidence from Australia

This study investigates how the adoption of IFRS in Australia has changed the accounting for goodwill and identifiable intangible assets (IIA). Based on unique hand‐collected data for 802 Australian firm‐years during 2000–2010, we find that expenses related to IIA are higher under IFRS, which is consistent with the view that IFRS accounting policies for IIA are stricter than those under Australian domestic accounting standards pre‐2005 (AGAAP). Our results show two effects that accompany higher IIA expenses under IFRS, which reduce a negative impact on earnings: (i) lower goodwill expenses, and (ii) a shift in recognition of IIA from those with finite useful life to IIA with indefinite useful life. Finally, our market value analyses suggest that the market does not treat mechanical goodwill amortization as a genuine expense, but does treat as genuine expenses discretionary impairment charges, and more lenient IIA amortization under AGAAP. Our results are in line with prior Australian studies claiming that imposing stricter accounting rules for intangible assets under IFRS tends to diminish the quality of investors' information set.     

Developing cross-selling capability in key corporate bank relationships: the case of a Nordic Bank

This research focuses on the challenges in developing the cross-selling capability of a multinational European corporate bank operating in both the business and consumer markets. An extensive qualitative research design was carried out involving 50 interviews with chief financial officers (CFOs) and bank representatives from four European countries, eight workshops, and participant observation. The barriers to cross-selling experienced by the Bank are specifically: a lack of cooperation within organisational levels and units, non-existent information sharing among employees, underdeveloped internal services for cross-selling, resistance to change, and outdated CRM systems are identified as the five major internal challenges that banks have to cope with. Corporate customers however perceive that the five major challenges that inhibit the corporate banks’ ability to provide better services and to properly exploit cross-selling capability are: the lack of cross-asset management, inability to sell cross-asset services, fragmented organisational structure, the lack of sufficient internal marketing and communication, and lack of knowledge sharing. This study identifies ten major challenges—five that deal with the Bank’s internal personnel, and five identified by key corporate customers—that are essential to overcome to better address cross-selling efforts.