Marketing Applications of Transactional Analysis: Some Empirical Support for Advertising

While considerable attention has been given in the literature to personality theory and its implications for advertising, to date, little progress has been recorded in effecting practice. This article focuses on a relatively new personality theory, transactional analysis (TA), and its potential for contributing to the solution of advertising problem situations. A pilot study was undertaken which yielded empirical evidence dealing with the application of TA to advertising media and message strategies.     

Do Ethical Values Work? A Quantitative Study of the Impact of Fair Trade Coffee on Consumer Behavior

This study investigates the large French fair trade (FT) market and the importance of FT coffee within it, in an attempt to identify some general features of FT consumers. On the basis of 7,587 transactions, the authors also determine the impact of FT characteristics on customer behavior. The main result is somewhat surprising: FT coffee purchases seem to involve a temporary commitment as FT coffee consumers appear less loyal than traditional coffee consumers. The authors derive some business and academic implications.     

新科技、新能源、绿色城市和可持续发展

吴建民（中国驻法国原大使）：我搞了一辈子外交，观察世界，观察中国，我发现这样一个现象，从1971年我们恢复了联合国的合法席位，1972年在瑞典举办了联合国大会，当时中国去讲污染是资本主义国家造成的，中国绝对不走先污染、后治理的道路。现在若干年回头一看，中国好像还是走着这样一条道路。2002年建设部有一批人到美国去访问了解到，美国经历过汽车进家庭优先的模式，结果发现带来了很多麻烦，     

Valuation differences between quoted and unquoted companies- empirical evidence from the UK

This paper focuses upon differences in the valuation of UK quoted and unquoted companies. It draws on empirical evidence over the period from 1991 to 1997. It commences with an overview of the published literature. This suggests a broad spectrum of valuation statistics ranging from very minor discounts for non-listed companies relative to their quoted brethren, up to a discount as high as 40%. The empirical analysis uses PE ratios, derived from the publication Acquisitions Monthly, in respect of non-listed, private companies selling out in takeover deals. These are compared with average PE ratios for quoted companies in Britain. A raw statistic of approximately 40% was found as the discount for non-listed firms relative to quoted companies. However, this is dramatically different when corrected for size. For size varying from less than GBP 0.5 million to about GBP 55 million, the discount ranges, respectively, from 16% to 6% with an average of around 10%. Regression equations relating size and PE ratio are presented.     

Values and Skills of Female Entrepreneurs in Vietnam: an Exploratory Study

There have been many changes occurring in Asian business and management over the past two decades. One such change has been the role and position of women, both in the workforce and in management. Asian economies have experienced rapid growth in recent years, which may have had some effect on women's career opportunities in management. This contribution adopts a holistic approach to examine whether women in these Asian countries have experienced a greater acceptance of their participation in management or whether significant barriers remain.     

The evolutionary roots of human hyper-cognition

While Professor Pagano’s general argument is attractive and may be valid, the Machiavellian intelligence hypothesis that he employs is extremely implausible from a sociobiological perspective. It posits the evolution of massive social inefficiencies in hominin societies over a long period during which there was doubtless severe competition among hominin groups for the same large animal scavenging/hunting niche. I propose an alternative to this part of Pagano’s argument that renders his overall theory more plausible. In this alternative, human hyper-cognition is a social good because it supplies powerful and flexible group leadership, which was likely a key element in the evolution of hominin hyper-cognition.