From vision to action: Framing the Leitbild concept in the context of landscape planning

Reviewing landscape developments in the last decades evidently shows that in the future most pressing changes can be expected for the land surface. This indispensably calls for strategic approaches based on visions and transdisciplinary creativity. Hence, this paper critically reviews the Leitbild concept, an idea on spatial planning which has been widely discussed in the German-speaking planning literature but which has received scant attention elsewhere. Although the term has been translated as a ‘vision’, this paper shows that the concept is far richer in its content than these casual translations suggest. The paper shows that it defines a particular paradigm for landscape planning that embodies a transdisciplinary approach in which lay-people and experts develop both goals and strategies for realising their joint visions. A systematic overview of the key characteristics that make up the Leitbild approach is provided and set in relation to already available approaches for decision makers. Although there are similarities between the Leitbild approach and other planning and decision-support tools, such as Environmental Impact Assessment (EIA), Strategic Impact Assessment (SEA) and Sustainability Impact Assessment (SIA-sust), the paper shows that the particular combination of issues considered when developing a Leitbild makes it distinctive. Through an iterative process, the development of a Leitbild allows new approaches to spatial planning in which space and place can be considered as a social construct, and in which the values and understandings of local actors can be better represented.     

Consumer Responses to Homosexual Imagery in Advertising: A Meta-Analysis

Rising support for the lesbian, gay, bisexual, and transgender (LGBT) community, paired with the considerable buying power of this group, has triggered increasing interest from marketers in the gay and lesbian market. Many companies have developed advertising with homosexual imagery to better target this group as well as the mainstream market. The findings on the persuasive effects of homosexual imagery are mixed and do not provide insights on whether and when homosexual imagery in advertising supports persuasion. To resolve the inconsistencies in findings of prior research, this article presents a meta-analysis on the effects of homosexual imagery. The integrated effect size suggests that the net persuasive effect between homosexual and heterosexual imagery does not differ. We find, however, that homosexual consumers show negative responses to heterosexual imagery. Furthermore, the moderator analysis suggests that incongruence between imagery, consumer characteristics, cultural values, explicitness of imagery, endorser gender, and product type results in unfavorable responses to homosexual advertising imagery. These findings provide guidelines for future research and implications for advertisers who intend to address consumers of various sexual orientations.     

Fair Trade and Organic Agriculture in Developing Countries: A Review

Fair trade regimes and organic agricultural systems are 2 innovations that increasingly play an important role for agriculture in developing countries. Whereas fair trade regimes have their origin in the developing countries, organic agriculture was started in the rich countries and has only recently become popular in the Third World. Both innovations can be mutually reinforcing as fair trade often combined with organic production standards opens up new market prospects. In this article we explore the opportunities and constraints of marketing organic products from developing countries under fair trade regimes. Based on available literature, we review evidence of the magnitude of organic production and fair trade systems in developing countries. We also propose a framework for studying the impact of fair traded organically produced commodities using the case of black pepper in India. The framework will generate testable hypotheses regarding the 2 innovations.     

Twenty years of agricultural policy review and forecast

In a lecture on the occasion of the twentieth anniversary of his Institute for Rural Structural Research in Frankfurt Professor Dr Hermann Priebe, the agronomist and economist, subjected the agricultural policy of the EC to a critical review¹. For the reform of the Common Agricultural Policy, which is socially and financially unsustainable in its present form, he proposed changes which make economic sense and are not politically unattainable.     

The coming era of the financial executive: A broadened,less specialized role

Because corporate financing is becoming more complex, the role of financial executives is increasing in both importance and complexity. In addition to his traditional function of procuring funds from external sources, the new tasks of the financial executive will include generating funds from internal sources. His job will have to be broadened to include actively managing all of the corporations's major balance sheet items, and the author presents seven key questions a financial executive must consider in facing these new tasks. Thus, his role will be less specialized; it will require a knowledge of and experience with general management. The financial executive will increasingly become directly involved in the strategic issues handled by top management.     

Beyond budgeting ante portas,ControllingWorld am 31.3. und 1.4.

Neben dem Congress der Controller und Horváths Controller-Forum versucht sich die ControllingWorld von Management Circle als drittes gro?es Treffen der Controller-Community zu etablieren. Es geht nicht so famili?r zu wie in München und auch die Weihe eines Controlling-Papstes wie in Stuttgart fehlt. Aber als Tendenzbarometer hat auch die Bad Homburger ControllingWorld ihren Platz.     

Einkommens- und Vermögensverteilung — zu ungleich?

The distribution of income and wealth in Germany grew increasingly unequal until the beginning of the financial crisis. But inequality has not risen in either Germany or Switzerland since 2005. Nevertheless, Germans overestimate inequality. The German gap between reality and perception of inequality is important to investigate, as the subjective assessment of inequality influences redistribution preferences. Rising inequality may damage social stability and democracy, but it is unclear whether economists are able to assess a “proper and just” distribution. Interdependencies are discussed: Does a more equal distribution create negative effects on economic growth? How does Germany rank internationally with regard to distribution? Social mobility rates differ substantially across countries; what are the implications for economic policy?