The unrealized value of incentivized eWOM recommendations

While companies have recognized the perceived economic benefits of encouraging and managing electronic word-of-mouth (eWOM), the benefits may be understated. Companies take into account the influence on the audience. But, what about any effects on the person who communicates the eWOM? We explore the impact that incentivized eWOM has on communicator attitude. Using the saying is believing effect as our theoretical foundation, we suggest that providing eWOM induces a change in the communicator’s attitude. By generating and providing a biased recommendation, the communicator will believe the biased recommendation. Furthermore, the communicator is likely to remember the biased recommendation and will use it to update their attitude. We examine how valence of recommendations (negative versus positive) and the number of opportunities to recommend affect the change in attitude. Our findings indicate that providing recommendations changes communicator’s attitude. Implications of the results are discussed.     

Hotel Employees' Perception of Green Practices

This study examined how hotel employees perceive green practices. Data was collected from 220 employees working in eight green certified hotels in Orlando, Florida. Study results from an importance–performance analysis revealed that the surveyed employees rated their hotels' performance in green practices lower than the importance levels. A positive correlation was found between the employees' organizational commitment and their perception on the company's green practices. The relationship between the respondents' key demographic characteristics and their perception of green practices was also investigated. Lastly, implications for hotels are discussed to assist the companies to promote and train green practices among their employees.     

Query Titles in Travel Forums: Nature and Impacts on Responses

Despite travel forums being an influential source of electronic word of mouth in the tourism context, the nature of interaction between information inquirers and contributors is yet to be appraised. This study attempts to fill the knowledge gap by exploring the inquiry titles in a travel forum in terms of its nature and influence on viewers’ responses. For empirical examination, thread titles for queries on South Korea and Japan that were posted in the Lonely Planet Thorn tree forum between March 2009 and February 2010 were collected (n?=?220) and analyzed. The results reveal that search by location is prevalent when potential tourists post a query in a travel forum. Search by interest is more likely at the city or regional level, while search by general (SBG) topic is prevalent in national-level search. The nature of inquiry title also reflects the intended length of stay at a destination. SBG in title significantly outweighs other categories in terms of the number of views and replies. Implication of findings and directions for future study are discussed.     

Senior Travelers and Airport Shopping: Deepening Repurchase Decision-making Theory

Despite the importance of the seniors market, little is known about international senior tourists' post-purchasing behaviors in the airport-shopping industry. The aims of this study were to attain a better comprehension of these customers' repurchase decision formation by employing a Theory of Repurchase Decision-making (TRD) and identify differences in the proposed theoretical framework between senior and non-senior travelers. A field survey was conducted to collect data at international airports. Results of a structural model showed that the TRD has an excellent ability to predict seniors' repurchase intentions; some variables in the model were found to have a significant mediating impact. Additionally, satisfaction was determined to play a prominent role in these decisions. Finally, findings from the test for metric invariance revealed that the proposed theoretical framework significantly differed across senior and non-senior tourist groups, verifying the moderating impact of age. Implications for both researchers and practitioners are discussed.     

Intention to pay conventional-hotel prices at a green hotel – a modification of the theory of planned behavior

Numerous studies have employed the theory of planned behavior (TPB) to understand customers’ behaviors in various fields, but none has tested and extended the theory to explain customers’ decision formation to pay comparable regular-hotel prices for a green hotel. This is the first study designed to test and modify the TPB by including environmental concerns, perceived customer effectiveness and environmentally conscious behaviors, which are critical in explaining eco-friendly consumer behaviors. Salient belief items were identified using an elicitation method (focus group and open-ended survey). A survey obtained 389 respondents. Confirmatory factor analysis indicated that measurement items for all study variables had an adequate level of reliability and validity. The findings from the structural equation modeling showed that the proposed model had a satisfactory fit to the data and better predicted hotel customers’ intention than the original TPB. The results also indicated that all antecedent variables of intention significantly contributed to forming the intention to pay conventional-hotel prices for a green hotel. Respondents were happy to have minor inconveniences, e.g. reusing towels and using recycled products, and were keen to learn about the positive environmental attributes of green hotels. Benefit awareness was shown to be important in customer decision-making.     

Applying the Theory of Recreation Specialization to Better Understand Recreationists’ Preferences for Value-Added Service Development

This study examined recreationists’ preferences for the development of value-added recreation products and services using the theory of recreation specialization. A choice modeling method was employed to evaluate the value-added products and services in the for-hire fishing boat industry. Data were collected through a mail survey using Florida saltwater fishing license holders as a study population. Study results indicated that anglers were interested in experiencing new attributes of boat fishing trips besides traditionally fishing-oriented aspects. Further, the results also provided evidence that heterogeneous preferences existed by level of recreation specialization. Study findings generally supported the proposition that as anglers become more involved in fishing activity, their focus expands from activity-specific to activity-general fishing experiences; thus, high specialization anglers likely attach high importance to nonfishing attributes. Managerial implications pertaining to the development of effective recreation products and services are discussed.     

Leisure corrupted: an artist's portrait of leisure in a changing society

Theoretical arguments that leisure is the basis of any culture are available. Yet, scarcity in the literature of serious consideration of leisure in non-Western societies demonstrates that the topic has been neglected. One possible explanation for the failure to achieve progress in cultural comparisons of leisure is the lack of data. At least three approaches permit this type of comparison. This paper focuses on a literary approach by investigating how East Africa's most prominent creative writer, Ngugi wa Thiong'o, treats leisure in his most important English language novels. This analysis centers on two of his novels, A Grain of Wheat and Petals of Blood. The two novels are complex, intricate stories drawing heavily on Western philosophy and literature as well as African folklore. Although Ngugi suggests that leisure is the foundation of civilization, the fibre that makes the cloth of society, he portrays leiusre distinctively in social terms likely to surprise those familiar with Western traditions of leisure.     

Understanding how consumers view green hotels: how a hotel's green image can influence behavioural intentions

As the public is increasingly concerned about environmental issues, green management is rapidly becoming a strategic tool that can enhance a hotel's competitive advantage. This study explores how to develop the image and branding of a green hotel using the concepts of cognitive, affective and overall images. The study, based on a survey of 416 hotel users, also investigates how a green hotel image can affect behavioural intentions (i.e. intention to revisit, intention to offer positive recommendations to others and willingness to pay a premium). The findings confirm that cognitive image components (namely value and quality attributes) can exert a positive influence on a green hotel's affective and overall images. The affective image is also found to positively affect a green hotel's overall image. A green hotel's overall image, in turn, can contribute to more favourable behavioural intentions. Quality attributes were found to be more powerful than value attributes. The importance of the concept of selfish altruism and obtaining a feeling of wellbeing from a purchase were shown to be very strong. A range of theoretical and practical implications are discussed.     

Online Group-Buying of Tourism Products: Effects of Value and Trust on Site Attachment,Altruism, and Loyalty

Although online group-buying is increasing rapidly, little theoretically based research has been conducted on behaviors of online group-buyers of tourism products. Thus, the purpose of this study is to develop and test a theoretical model examining the relationships among value, trust, site attachment, altruism, and loyalty in the context of online group-buying of tourism products. The results indicate that the six hypothesized relationships among value, trust, site attachment, altruism, and loyalty are significant and thus validate the theoretical model. The findings of this study provide theoretical and practical implications for academics and managers of online group-buying sites.     

Nonlinearity between Trade Openness and Economic Development

This paper utilizes the instrumental variable threshold regressions approach to reassess the trade–development link. It finds evidence that trade openness contributes to uneven development. Greater trade openness tends to have beneficial effects on real development of high‐income countries. For low‐income ones, however, trade openness appears to influence real income in a significant and negative way. The data also reveal that greater trade openness has a positive effect on capital accumulation, productivity growth, and financial development in high‐income countries, but a negative impact in low‐income ones.