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91.
Byungun Yoon Author Vitae Author Vitae 《Technological Forecasting and Social Change》2005,72(2):145-160
Morphology analysis (MA), a representative qualitative technique in technology forecasting (TF), has been utilized to identify technology opportunities. However, conventional MA is subject to limitations in that there is no scientific or systematic way in establishing the morphology of technology, and it is difficult to prioritize the alternatives. As a remedy, we propose a keyword-based MA that is supported by a systematic procedure and quantitative data for concluding the morphology of technology. To this end, a technology dictionary is developed by factor analysis for keywords that are extracted from patent documents through text mining. Then, the morphology of patents is identified based on the technology dictionary. By listing the occupied configurations of collected patents, the unoccupied territory of configurations are suggested as technology opportunities. Moreover, the priority of alternatives is concluded, and similar and substitutive technologies can be analyzed for the purpose of extending morphology structure. Technical and managerial strategy for in-house R&D or cross-licensing can also be supported by examining the morphology portfolio of technologies. A thin film transistor-liquid crystal display (TFT-LCD) case is exemplified to illustrate the detailed procedure of this brand-new MA. 相似文献
92.
Hye Jin Yoon 《Journal of Marketing Communications》2013,19(5):360-376
Information incongruent to schema has the potential to increase interest, memorability, and persuasiveness in consumers. For this reason, strategies evoking schema incongruity have often been used in advertising. Despite its presence in practice, our knowledge of how and why incongruity works in advertising is limited. The current paper proposes a four-stage process model by integrating Mandler's Schema Incongruity theory and Optimal stimulation level theory to increase our understanding of incongruity in advertising. Each stage will be discussed in detail with a focus on the impact factors that need to be addressed for using a successful incongruity strategy. Implications for marketers and advertisers as well as future research suggestions are provided. 相似文献
93.
Taeyoung Yoon 《Global Economic Review》2013,42(2):107-122
For more than four decades, U.S. engagement in the Asia‐Pacific was centered on two premises: a Cold War commitment to Asian security and the remarkable economic power of the U.S. The U.S. Navy provided a symbol of the United States’ commitment to protect its interests and those of its major Asian‐pacific allies. Despite the end of the Cold War, the security environment of the Asia‐Pacific region is still less changed and even a new threat of a regional naval arms race emerged in the 1990s. In this context, although forward deployments of U.S. military power in the Western Pacific have been scaled down, it is certain that the U.S. naval force will continue to play an important role as a key “regional balancer.” Amid the collapse of the Soviet Union and in the post‐Cold War era, the U.S. has still emphasized the maintenance of a U.S. forward‐deployed presence and strong defense alliances with U.S. allies in order to prevent the emergence of regional hegemonic powers and to contribute to regional stability as well as improve U.S. economic interests. Moreover, in the face of a multitude of threats from state and non‐state actors, the U.S. Navy is increasingly focused on and driven by the demands of peacetime and crisis forward presence. 相似文献
94.
Choong‐Ki Lee Lawrence J. Bendle Yoo‐Shik Yoon Myung‐Ja Kim 《International Journal of Tourism Research》2012,14(1):71-90
This paper examines the underlying factors that affected perceived value among South Korean tourists who visited the North Korean Mt Kumgang resort. Results identified emotional, functional and economic values as core elements that directly affected guest satisfaction, which influenced intentions to recommend and revisit. Seen as a peace tourism site when the Sunshine Policy of rapprochement guided inter‐Korean strategy, we argue that the resort project is a heterotopia of comparison combining idealized cultural and contradictory political spaces in one place. Understanding this needs Korean ideas that lead to a thanatourism with an indigenous perspective, which is applicable to other non‐Western thanatourism‐like sites. Copyright © 2011 John Wiley & Sons, Ltd. 相似文献
95.
Eun-Suk Lee Jae Yoon Chang Hyosun Kim 《International Journal of Human Resource Management》2013,24(9):2032-2053
Using data obtained from 363 Korean civil servants, we examine the mechanism of family-to-work enrichment. Although individualistic Western work–family literature predicts that resources from the family role, both instrumental and affective, will improve the work role by mitigating the negative job stress–job satisfaction relationship, data from collectivistic Korean society show an unexpected opposite effect – an accentuating, not a mitigating moderating effect. Family resources – especially affective resources – may function as an additional work stressor rather than enrich the work role under collectivists' weak identity separation between work and family roles. This study thus reveals the cultural biases in the extant Western work–family literature by showing that the cultural variance in role identity separation/integration may underlie the mechanism of family-to-work enrichment. 相似文献
96.
Ale Smidts Ming Hsu Alan G. Sanfey Maarten A. S. Boksem Richard B. Ebstein Scott A. Huettel Joe W. Kable Uma R. Karmarkar Shinobu Kitayama Brian Knutson Israel Liberzon Terry Lohrenz Mirre Stallen Carolyn Yoon 《Marketing Letters》2014,25(3):257-267
In the first decade of consumer neuroscience, strong progress has been made in understanding how neuroscience can inform consumer decision making. Here, we sketch the development of this discipline and compare it to that of the adjacent field of neuroeconomics. We describe three new frontiers for ongoing progress at both theoretical and applied levels. First, the field will broaden its boundaries to include genetics and molecular neuroscience, each of which will provide important new insights into individual differences in decision making. Second, recent advances in computational methods will improve the accuracy and out-of-sample generalizability of predicting decisions from brain activity. Third, sophisticated meta-analyses will help consumer neuroscientists to synthesize the growing body of knowledge, providing evidence for consistency and specificity of brain activations and their reliability as measurements of consumer behavior. 相似文献
97.
The current research proposes that the extent to which consumer choices are affected by the decision process depends on the underlying nature of the choice problem. Specifically, choices resulting from substantial inter-brand comparisons and tradeoff analyses are vulnerable to whether product information is evaluated by attribute- or alternative-based processing. By contrast, choices resulting from a minimal cognitive processing are less sensitive to variations in the decision strategy employed. We test our theory in the well-known domain of choice context effects. Across three studies using multiple operationalizations of the decision process (i.e., information display format, product presentation mode, and processing goal), we find converging evidence that the more cognitively involving compromise choice increases when the environment facilitates attribute- versus alternative-based processing. Conversely, the choice of asymmetrically dominating option, which is characterized by relatively little analytical processing, does not depend on the type of decision strategy highlighted by the task. 相似文献
98.
Using the Schwartz value system, this study explored the personal values of consumers related to fair trade product consumption. This study further investigated how the values determine beliefs, attitudes and purchase intentions associated with fair trade non‐food products. Data were collected using an online survey from a random sample of 1824 nationwide consumers. The results of this study revealed that fair trade purchasers show a higher level of self‐transcendence (universalism, benevolence) and openness to change values (self‐direction, stimulation) than non‐purchasers. These values also have positive effects on the formation of beliefs, attitudes and purchase intentions pertaining to fair trade non‐food products. Fair trade purchasers were also found to possess distinctive socio‐demographic characteristics concerning age, education and income. Findings can offer marketers specific information regarding consumers' motivations to purchase fair trade goods, which can improve targeting of products and ultimately increase the business and benefits of fair trade. 相似文献
99.
Jungho Baek Monday Jerry Ikponmwosa Yoon Jung Choi 《The journal of international trade & economic development》2019,28(5):533-547
The contribution of this article is to assess whether the effects of crude oil price fluctuations on the trade balance are symmetric or asymmetric in the context of an individual oil-exporting country, specifically four OPEC member countries – Iran, Nigeria, Saudi Arabia, and Venezuela. To examine this subject thoroughly, we use three different measures of trade balances such as oil trade balance, non-oil trade balance, and total trade balance, and examine whether oil prices are asymmetrically passed on to the trade balances for those OPEC countries in the long- and short-run. After implementation of the nonlinear autoregressive distributed lag (ARDL) model, we find that changes in oil prices indeed have asymmetric effects on the oil trade balance for all four OPEC countries in the long-run, though not in the short-run. In the case of the non-oil and total trade balance, however, the asymmetry of oil price changes is not detected in both the long- and short-run. 相似文献
100.
Because of the negative aspects of smoking, the US National Center on Addiction and Substance Abuse has recommended that university campuses should be smoke free. The purpose of this research was to learn students' opinions about the effectiveness of a smoking policy on campus. The policy simply stated there should be no smoking within 30 feet of a building. However, no areas were designated as smoking areas. Using phenomenological inquiry, the authors observed and interviewed both smoking and non‐smoking students. Findings suggest that the existing smoking policy was weak and often ignored. Students felt the purpose of the smoking policy should be clearly stated because they were not sure if the policy was intended to make smokers quit or prevent them from smoking in front of doors. This study demonstrates the utility of careful observation as a prelude to the design and implementation of qualitative data collection methods. The results indicate observation is a valuable part of a qualitative research strategy. 相似文献