Bringing computer power to the consumer market

Firms in m a y industrial sectors are seeking to capitalize on the promise of new information technology to generate new consumer products which can gain substantial markets. Where these are improved versions of familiar products, the marketing task is relatively easy, but many of the new product opportunities involve radically new types of consumer good and/or service. Drawing on studies of efforts to establish such radical innovations, this paper examines the problems that are confornted in attempting to define what sort of product is actually being created and how it may fit into consume life-styles. Though there is considerable discussion of these topics in industrial circles, it appears that until late stages of product development, little serious analysis of social issues is undertaken— if at all. Furthemore, such discussio of the nature and use of products are more intended to mobilize the group of actors who are needed to support the innovation than to feed substantial information about possible user reqquirements into the design process. The design process is much more liable to invorporate ideas derived from analysis of technological trends and the use of products in professional applications, than information derived from social scienc or market research.     

How Mental Simulations of the Future and Message‐Induced Expectations Influence Purchasing Goals

In the reported experiment, participants considered future fantasies about owning an electronics product, negative realities that impeded the realization of that fantasy (e.g., insufficient money), or simultaneously considered both. Consistent with Fantasy Realization Theory (Oettingen, 1996), only participants who simultaneously considered fantasies and reality formed stronger (weaker) goals to purchase their fantasy product if they read an advertisement for an electronics store leading them to expect that doing so was feasible (unfeasible). Purchasing goals were not influenced by expectations in the other conditions. The theoretical and practical contributions of these findings as well as future directions for research are discussed.     

Complementarity or competition: the development of human resources in a South-East Asian Growth Triangle: Indonesia,Malaysia and Singapore

Globalization has led to the emergence and strengthening of regional and subregional economic co-operation as a means of promoting economic growth. In East Asia, a new kind of sub-regional economic zone known as a 'Growth Triangle' is gaining increasing popularity. This article explains the concept of the Growth Triangle and traces its proliferation in East Asia. It examines the conditions for the success of Growth Triangles and the policies pursued by the various participating governments. It then argues that effective human resource development (HRD) policies are essential for the participating governments to enjoy the benefits of the Growth Triangles. Arguably, the HRD policies within the Growth Triangle should be complementary rather than competitive. But using the 'Indonesia-Malaysia-Singapore' Growth Triangle (IMS-GT) as an example, this research asserts that in reality co-operation and complementarity in the HRD arena will give way to competition as the Triangle develops.     

Away from “Unified Nostalgia”: Conceptual Differences of Personal and Historical Nostalgia Appeals in Advertising

Studies suggest that nostalgia can be split into two distinct forms: Personal and Historical nostalgia. This research explores these varieties of nostalgic appeal and, based on literature, proposes differing effects these variations may have on the important consumer behavior responses of cognition, emotions, attitudes, and purchase intentions. A review of the literature suggests that significant differences will exist dependent on the type of nostalgic appeal being used. The call for scales to test these appeals independently of one another is also made. Finally, this evidence suggests that treatment of nostalgia as a “unified” concept may be inaccurate in predicting true consumer responses and future studies should treat the two types as separate appeals if rigor is to be suggested.     

The Anatomy of Retail Internationalisation: Daimaru's Decision to Invest in Melbourne,Australia

The article addresses the need for empirical work on retailer internationalisation. It reviews the literature, explores the process of international development, and investigates the way in which decisions are made at this level. The article uses the ‘decision effectiveness’ concept to examine the internationalisation of Japanese department store groups between 1950 and 1995, and focuses on Daimaru's decision to invest in a new outlet in Melbourne. On the basis of interviews with company executives in Australia and Japan associated with the decision, the article concludes by emphasising how the perspective gained thereby may help in the understanding of the interrelatedness of the main components of internationalisation.     

Economic Institutions and the Satisfaction of Human Needs

This article examines John Kenneth Galbraith’s contributions to the field of economic development. Galbraith’s works on economic development were numerous, but they remain largely ignored by his critics and fans alike. He approached the economic development problem with a keen understanding of both the economic and political forces shaping the development debate. Galbraith’s contributions to development economics were always focused on how to get the job done. Doing so required different strategies in an exceedingly diverse community of nations. His work remains relevant. The literature is only now beginning to recognize that this holistic approach to development is a necessary alternative to single-causation theories of world poverty. Galbraith’s approach to development problems is consistent with (and perhaps inspired by) original institutional economics (OIE) in the tradition of Thorstein Veblen and Clarence Ayres.