The long-run causal relationship between exports and economic growth in the euro area

This article employs panel methods that mitigate heterogeneity and cross-sectional dependence to determine the direction and sign of long run causality between exports and economic growth in the euro area economies from 2000 to 2014. The empirical evidence indicates that there is a unidirectional long-run Granger causality relationship from exports to economic growth in the euro area countries.     

Business model innovation: Identifying foundations and trajectories

Business model innovation is an emerging hot topic in management research. It has been developing steadily for 20 years and has gained enormous momentum in recent years. A solid basis has been created, and the first literature reviews summarize the topic. However, an analysis of the core literature and the general foundation of business model innovation literature is missing. This gap is closed with this bibliometric. It analyzes 30 core articles referenced in 380 business model innovation publications. From this, a total of four research clusters can be delineated. This foundation of the research area is supplemented with a trend analysis of recent publications, which identifies three trends for the future of this research stream. The analysis highlights that sustainability, dynamic capabilities, and small- and medium-sized enterprises are the most promising trends in business model innovation. Based on the results, we present a general model for business model innovation.     

Pestilence,poverty, and provision: re‐evaluating the role of the popolani in early modern Venice

The labouring classes of early modern Venice, the popolani, made up nearly 90 per cent of the city's population. To this point the relevant historiography has focused almost exclusively on their professional and civic role. It is the core contention of this article that the contribution of the popolani to the Venetian economy and society far exceeded their documented professional and civic function. Using as a case study the homogeneous group of the shipbuilders and sailors of Venice and drawing on newly discovered primary sources from the Venetian State Archives, this article shows the distinct contributions of the popolani to the city's economy and society through their charity to those in need. This took the form of sizeable dotal and charitable donations within and beyond the family. In one of the first attempts to explore the philanthropy of the Venetian workforce, this article challenges the existing scholarly view that charity was the sole responsibility of the government and the nobility in early modern Venice. It further shows that marriage was not merely a financial union for the popolani; it was a sanctuary for lasting companionship. Ultimately, the article offers a fresh vista onto the socio‐economic role of the popolani in early modern Venice.     

Internal Marketing in the UK Retail Banking Sector: Rhetoric or Reality

The article sheds light on the relationship between internal marketing rhetoric and its practice within the UK retail bank sector and addresses a deficiency in the current internal marketing literature particularly in terms of implementation. A practitioner view is explored through data generated by in-depth qualitative interviews with thirty-five branch managers and twenty-one employees. The study produced some interesting findings structured in the form of relationships which highlighted the distinct nature of the internal marketing practice within the specific sector. This article sheds light on the six emergent relationships. The examination of the relationship between the rhetoric and practice of internal marketing within the UK retail bank industry raises some criticisms regarding the motives behind the adoption of internal marketing and the current implementation approach adopted by these organizations. The study’s conclusions can be used as an outline agenda for future research aimed at strengthening internal marketing’s legitimacy in the academic literature and highlighting its contribution to practitioners.     

Assessing airport terminal performance using a system dynamics model

Current models for airport terminal performance assessment require substantial modeling effort to be customized to the configuration of a particular airport terminal and to reflect adequately the alternative airport operational policies adopted in a user-friendly way. Therefore, there is a need to develop a generic, yet flexible decision-support tool that will facilitate high-level decision-making related to fundamental changes in the structure and operation of the airport terminal system. This paper presents a generic and easily customizable system dynamics based tool for assessing the performance of the Athens International Airport passenger terminal under different demand and resource deployment scenaria.     

Economic Crisis and its Impact on Promotion and Media in Cyprus

ABSTRACT

The economic crisis has redounded sharply upon marketing communications and media vehicles in Cyprus. In recession periods, communication and marketing budgets can contract while companies seek to obtain the best communication outcomes with more limited resources, both the size and the distribution of the communication mix can alter rapidly. This qualitative paper reveals that Cypriot advertising agencies now place greater emphasis upon marketing public relations (MPR) as it is perceived to be cost effective and efficient in achieving campaign objectives. The empirical data also indicates a shift towards the use of internet marketing and social media as more and more businesses are realizing the importance of consumer generated marketing and word-of-mouth/mouse marketing (WOMm).     

The Relationship Between Macroeconomic Variables and Relative Price Variability in Greek Agriculture

The purpose of this paper is to present a measure of relative price variability (RPV) among 53 agricultural products and to explore the relationships between RPV, aggregate inflation rate, and changes in economic activity for the period 1962–1997. We also estimate the effects of expected and unexpected components of inflation on price variability. The results show that changes in inflation rate and economic activity have a strong positive effect on RPV, in addition, expected inflation is found to be an important determinant for explaining price variability.     

New measure of brand equity status of a basketball club

ABSTRACT

“Brand Status” is defined as a measure that examines the equity “health” and “strength” of a brand in each stage of the brand value chain. A six-stage brand value chain model was developed where Stage I highlights the marketing efforts of the brand equity building; Stage II focuses on the customer’s attitudinal mind-set; Stage III describes actual customer behavioral outcomes (such as attachment and commitment); Stage IV refers to the strength of the brand and its relative advantage in the marketplace (such as brand preference, re-purchase, and premium pricing); Stage V reflects the company gains in sales and profits and the last, Stage VI refers to financial value of the brand for shareholders. Analyzing data obtained from 1,330 fans of basketball clubs gave sufficient evidence to propose a “new” model that can be used to estimate the value scores of the brand’s equity status for each of the various stages in the model and provide the brand’s total brand equity status score.     

Effect of Event Service Quality and Satisfaction on Happiness Among Runners of a Recurring Sport Event

The consumption of sport events through direct participation can influence participants’ perception of happiness with that experiential purchase given the time and resources invested in that experience. The purpose of the study was to examine how sport event service quality aspects operationalized through the physical environment, interaction, and outcome factors influence overall satisfaction with the event and experiential happiness. Data were collected from 300 runners who participated in 5k and 10k races. Structural equation modeling analysis revealed the positive effect of outcome and physical environment factors on satisfaction with the event and the positive influence of event satisfaction and outcome quality on experiential happiness. The overall expectations on the quality of the event experience can be a focus for event managers aiming to achieve social marketing goals related to positive psychology from the event participation.