More bits – more bucks? Measuring the impact of broadband internet on firm performance

The paper provides empirical evidence for the causal impact of broadband Internet on firms’ labour productivity and realised process and product innovations. The analysis refers to the early phase of DSL expansion in Germany from 2001 to 2003, when roughly 60% of the German firms already used broadband Internet. Identification relies on instrumental variable estimation taking advantage of information on the availability of DSL broadband at the postal code level. The results show that broadband Internet has no impact on firms’ labour productivity, whereas it exhibits a positive and significant impact on their innovation activity.     

Targeting direct marketing campaigns by neural networks

Abstract

Market-oriented companies increasingly aim at maximising the return of targeted direct marketing campaigns, rather than trying to reach customers and prospects indistinctly, according to a mass marketing approach. The profitability of direct marketing campaigns depends on a detailed definition of prospects and an accurate prediction of the response rate. This study shows how the use of Artificial Neural Networks (ANNs) can improve the effectiveness of direct mail marketing campaigns thanks to a better prediction of the response rate for subjects included in the target population according to factors that are believed to have an impact on their purchase intention. Results show the effectiveness of ANNs – in comparison with multiple regression analysis and logistic regression analysis – in identifying complex relationships among the data, and particularly in profiling customers and prospects and anticipating their behaviour.     

Deregulation,strategic choice,risk and financial performance

This study explores the effects of regulation and deregulation on strategic choice and performance in the U.S. banking industry. Drawing on literature from strategic management, industrial organization economics, and organization theory, we develop a framework which suggests that regulatory scope and regulatory incrementalism influence strategic choice and performance. A path analytic model is used to empirically examine these influences. The results suggest that deregulation has direct effects on firms' strategic choices and both direct and indirect effects on risk and return.     

Futures studies in Italy and The limits to growth

This article describes the introduction of futures studies to Italy and especially the contribution of Aurelio Peccei, the founder of the Club of Rome and an inspiration behind The limits to growth. To set the scene, the author shows how Italian futures studies absorbed technocratic and visionary ideas from prospective studies in France, particularly those of Bertrand de Jouvenel and Gaston Berger. The author explains Aurelio Peccei's role in promoting Limits and the Club of Rome. She reflects also on her own personal involvement with Peccei, as a friend, as member of the Club of Rome, and as a long-standing participant in the Italian and worldwide futures movement.     

The Determinants of Technology Adoption in Italian Manufacturing Industries

The adoption of new technologies in Italian manufacturing industries is analysed using data for 13,334 firms selected from the 1990–92 Community Innovation Survey. The determinants of technology adoption are analysed in an econometric framework (logit model) which is a general test of different theoretical explanations of technological diffusion. We particularly refer to the rank, epidemic and information effects which significantly affect the use of new technology in Italian manufacturing industries. We use a set of explanatory variables which enables us to set up a well specified empirical model and to use odds ratios to determine the effect of their changes on the adoption probability, thus giving a more precise picture of the determinants of technology adoption.     

Background factors to innovation performance: results of an empirical study using fsQCA methodology

On the one hand, we have analyzed the relationships between four key constructs: entrepreneurial orientation, online social networks, organizational learning capability and innovation performance. On the other hand, we have observed the importance of correctly using and justifying the calibration in fsQCA given that the obtained results may differ. We developed an empirical study with 209 four-star and five-star Spanish hotels. Using the fsQCA methodology, the results show that in order to obtain innovative results, hotels should combine Entrepreneurial Orientation and online Social Networks along with organizational learning capability.     

IT Outsourcing—A Source of Innovation? Microeconometric Evidence for Germany

Does IT outsourcing really influence firms' process innovativeness? We investigate this question with a distinguished view on manufacturing and service sectors. Previous studies suggest firms sourcing out IT services to external service providers are generally more process innovative. Based on a firm‐level data set comprising 1452 firms from the German manufacturing and services sectors, the econometric analysis confirms a positive and significant relationship between IT outsourcing and process innovation activity on an aggregate level. As proposed by our framework of differences between manufacturing and service firms, a more detailed analysis reveals that this positive relationship only holds for services firms. Copyright © 2016 John Wiley & Sons, Ltd.