The Effect of Advertising on Pharmaceutical Innovation

Although there is much controversy in the economic literature about how advertising affects market competition, little is known about the effect of advertising on product innovation. We examined the relationship between advertising expenditures and the research and development activities of pharmaceutical firms using empirical data from eight therapy areas. This study finds that detailing advertising may have a significant positive effect on the number of new products entering into clinical development. Markets of chronic disease with high levels of detailing advertising were more attractive to pharmaceutical firms. However, the effect of advertising on new product novelty remains inconclusive.     

Corporate Governance and Company Performance in Australia

This study tests whether the adoption of Australian best practice corporate governance recommendations is associated with financial performance measured by return on assets (ROA) and Tobin's Q. Results suggest that recommended corporate governance structures relating to the adoption of board sub‐committees are sound policy recommendations that enhance performance using the accounting measure ROA and the market‐based measure Tobin's Q. In contrast, the emphasis on board independence guidelines, specifically having outside independent directors, has a negative impact on ROA and Tobin's Q. However, there are conflicting significant results between the accounting and market measures for having a dual CEO/chairperson and board size.     

EXPERIENCES WITH IMPLEMENTING INTEGRATED CHAIN MANAGEMENT IN DUTCH INDUSTRY

Integrated chain management (also called ‘life cycle management’) has become a central concept in environmental policy in the Netherlands. Integrated chain management requires two essential changes in the existing pattern of production and consumption. It calls for a reduction in the use of fossil energy sources (natural gas, oil and coal) and a switch to the utilization of sustainable energy sources based on solar and wind energy. Integrated chain management further involves preventing the diffuse spread of pollution, finding substitutes for environmentally hazardous substances and retaining substances in the substance cycle for as long as possible. The insights gained in the Netherlands into how the concept of integrated chain management can be translated into day to day corporate practice are summarized. It is argued, firstly, that industry needs to conduct integrated chain analyses to identify possible options for environmental improvements extending to the whole production chain; secondly, that the results of such chain analyses will only be implemented if the concept of integrated chain management is incorporated by companies in their strategic planning; and, finally, that the implementation of environmental improvements will often require forms of strategic co-operation with external parties. It is concluded that most efforts have focused on elaborating a methodology for integrated chain analysis. The actual implementation of the specific improvement options — integrated chain management — still occurs to only a limited extent in Dutch industry.     

No Pain,No Gain: Rethinking the Telecoms Crash1

This paper reflects upon the boom and bust of the telecommunications industry from the late 1990s to the early 2000s. Unlike the conspicuous burst of the dotcom bubble, the telecoms crash came quietly, but turned out to be bigger and more catastrophic. This paper argues that bounded rationality, decision making under uncertainty and the focus on short-term individual interest all played a significant role in the telecoms crash. However, this painful crash also had its positive effects. Executives, specialists, regulators and government policy makers should pay more attention to the fundamentals and balance the need for both short-term and long-term interests in approaching the coming challenges in the fast-changing telecoms industry.     

Influences of Personal,Social, and Environmental Factors on Workday Use Frequency of the Nearby Outdoor Recreation Areas by Working People

Contact with nature positively impacts one's wellbeing and overall health. This study examined the relevance of 16 personal, social, and living environment factors for workday use frequency of nearby outdoor recreation areas (NORAs) by 262 gainfully employed Swiss citizens. Hierarchical regression revealed that emotion work, sedentary work, low energy level, area knowledge, dog ownership, and temporal distance are significant predictors of workday NORA use frequency. The results suggest that social and personal conditions are more important predictors of the use frequency of NORAs than living environment factors and that the type and amount of work predicts nearby outdoor recreation behavior.     

International Firm Lobbying and ED 8 Operating Segments

Exposure Draft 8 (ED 8) Operating Segments was introduced to replace the revised IAS 14 Segment Reporting and to align segment reporting requirements with their United States counterparts in SFAS 131. ED 8 proposed material changes in the identification, measurement and disclosure of corporate segment information. In response to the ED, there were 182 comment letters from various respondents including firms, professional associations, regulatory authorities and accounting firms. This paper investigates the influence of firm characteristics such as size, performance, and number of segments on firms’ lobbying position choices on ED 8. Results reveal that larger firms were more likely to lobby in favour of ED 8, and firms with two or fewer segments were more likely to lobby against ED 8. It also provides evidence that relatively profitable firms operating in an environment of low competition are less inclined to support ED 8.     

Fraud and its PREY: Conceptualising social engineering tactics and its impact on financial literacy outcomes

Financial literacy may not be as effective as previously thought in protecting against fraud victimisation. It does not inoculate investors from persuasion or social engineering tactics used by offenders to secure investment in fraudulent schemes. In fact, recent research indicates that overconfidence in investment knowledge may make individuals more susceptible to fraud. Using boiler room fraud as a case study, this article introduces the PREY (Profiled, Relational, Exploitable and Yielding) model to capture the psychological tactics used by fraud perpetrators to influence the thoughts and decision-making processes of individuals. The PREY model operationalizes the tenets of social engineering and demonstrates how such tactics could be re-engineered to increase the effectiveness of fraud prevention within the financial literacy context.     

The search for meaning in a changing work context

The nature of work is currently undergoing a complete transformation. In response to economic pressures organizations are reshaping themselves into totally new forms. Information technology is underpinning this transformation by providing the backbone for new organizational structures and new ways of working. The implications of this transformation are far reaching, particularly as the entire concept of work changes. The boundaries which have traditionally existed between organizations, individuals, family, home life and community will disappear as work increasingly becomes situation-independent and centred in the home. Our current understanding of the meaning of work will become increasingly obsolete and therefore will force individuals to search for new meanings of work in their lives. As a result work will take on an entirely different meaning. This article explores the problems of the meaning of work in a context of change. We look forward to a future in which the nature of work as we know it now will have changed beyond recognition. The question we address is this: what will work mean to us in the future?     

Encouraging Consumer Charitable Behavior: The Impact of Charitable Motivations,Gratitude, and Materialism

The United States is one of the most charitable nations, yet comprises some of the most materialistic citizens in the world. Interestingly, little is known about how the consumer trait of materialism, as well as the opposing moral trait of gratitude, influences charitable giving. We address this gap in the literature by theorizing and empirically testing that the effects of these consumer traits on charitable behavior can be explained by diverse motivations. We discuss the theoretical implications, along with implications for charitable organizations, and offer suggestions for future research.     

The picture of luxury: A comprehensive examination of college student consumers' relationship with luxury brands

This study examines college student consumers' relationship with luxury brands through two studies. Study 1 analyzes collages to determine what represents luxury to them, how consumers perceive their relationships with luxury, and who they are as luxury consumers. Study 2 analyzes qualitative interviews to validate the findings of Study 1 and to add further insights. Results of Study 1 suggest that college student consumers represent a vibrant segment in the luxury market. These consumers perceive a wide variety of products and brands as meeting their luxury needs. They are currently interested in luxury and their potential will only increase as their incomes do. Results of Study 2 confirms their views of luxury and emphasizes the critical roles social media, peers, and family play in influencing college student consumers' luxury consumption and provide insights for how to build an emotional bond with them. Luxury marketers can build brand relationships with college student consumers by offering them entry-level products as they are current luxury consumers and see their consumption expanding in the future. Given that college student consumers are both vulnerable and savvy in recognizing when they are being manipulated, caution needs to be taken in approaching this segment in relationship-building efforts.