Book Review

Books reviewed:
Ira A. Jackson and Jane Nelson, Profits with Principles: Seven Strategies for Delivering Values with Values .     

Food Choice in an Interdisciplinary Context

Reform of agricultural policies, notably the continuing elimination of production‐enhancing subsidies, makes it possible for policies to respond to social issues such as the rural environment and health in future. In this paper, we draw on a Rural Economy and Land Use (RELU) research project which is examining the potential for the development of healthy food chains and the implications for human health and the environment. One of the key issues to be addressed is consumers’ willingness to pay for the nutritionally enhanced food products from these new chains, but it is evident that only a partial understanding can be gained from a traditional economics approach. In the paper, we discuss how economists are beginning to incorporate views from other disciplines into their models of consumer choice.     

Urban Influence on Costs of Production in the Corn Belt

This article determines the relative technical efficiency of rural- and urban-influenced crop/livestock enterprises in the Corn Belt. Farmers in urban-influenced locations are less technically efficient than farmers in rural locations. During 1998–2000, stochastic production frontier procedures indicate that a 10% increase in urban influence leads to a close to 4% decrease in technical efficiency. The most successful urban-influenced farms have controlled costs as effectively as rural farms. They have tended to de-emphasize that nondairy livestock activities—particularly beef and hogs—do not rely extensively on off-farm income, and have relatively large, less residential/lifestyle operations compared to less successful urban-influenced farmers. However, our statistical analysis clearly bears out the refrain in popular literature that urban proximity raises the cost for, and decreases the viability of, traditional farms.     

Half-Way House or Dead End?

Education vouchers ore conventionally attacked by commentators who prefer to maintain the dominance of the srate in the supply of education. Richard Henderson, of the stockbrokers Sheppards & Chase, analyses the vulnerability of vouchers to capture by pressure group and therefore argues for a genuine market in education without the compromise of vouchers.     

This Little Piggy Went to Market with a Passport: The Impacts of U.S. Country of Origin Labeling on the Canadian Pork Sector

This paper examines the potential impacts of U.S. mandatory country of origin labeling. North American hog and pork markets are represented as vertically related in a partial equilibrium non-spatial model. A synthetic model is calibrated to historic data and then used to trace the program's added costs as they are passed through the market to determine who wins and who loses. The transactions costs reduce the welfare of all agents in the United States. Canadian welfare depends primarily on whether mixed supply chains continue to be accepted in the United States and trade in hogs continues. A closed border significantly reduces the welfare of Canadian hog producers and increases the welfare of Canadian pork processors.
Le présent article porte sur les répercussions éventuelles de l'étiquetage obligatoire du pays d'origine réclamée par les États‐Unis. Les marchés nord-américains du porc vivant et de la viande de porc sont représentés comme étant verticalement liés dans un modèle non spatial d'équilibre partiel. Un modèle synthétique est étalonné avec des données historiques et est ensuite utilisé pour déterminer les coûts supplémentaires qu'occasionne le programme à mesure qu'ils sont répartis sur le marché pour déterminer les gagnants et les perdants. Les coûts de transaction diminuent le bien‐être de tous les agents aux États‐Unis. Le bien-être au Canada dépend principalement de l'acceptation ou non des chaînes d'approvisionnement mixtes et de la continuité ou non du commerce du porc vivant. La fermeture des frontières diminue considérablement le bien-être des producteurs de porcs canadiens et augmente celui des transformateurs de porcs canadiens.     

The structure of marketing channel relationships

Distribution channel research has been advanced in recent years by contributions based on the political economy paradigm, transaction cost analysis, and relationship marketing. Drawing on these bodies of thought, we propose a new conceptualization of the structure of marketing channel relationships. Relationship structure is defined in terms of decision-making structure and operational integration. The proposed model of channel structure antecedents and consequences is consistent with the major research paradigms but extends beyond simple categorical assemblages of constructs to provide an ordered set of relationships based on theory and empirical research. This conceptualization reconciles some apparent contradictions in the literature and provides a clear focus for structure, process, and performance research in channels. He received his Ph.D. in marketing from Louisiana State University. He has published in the areas of marketing channels, retailing, and logistics. His work has appeared in theJournal of Marketing Research, Journal of Marketing, Journal of Retailing, Journal of Business Research, Journal of Marketing Channels, International Journal of Physical Distribution and Materials Management, Journal of Marketing Education, and others. He served as the managing director of public relations with the Federal Express Corporation before entering the Ph.D. program at Alabama. He holds a B.B.A. in accountancy from the University of Mississippi and an M.A. in marketing from the University of Alabama.