Building e‐support for cause‐related marketing through strategic alliances

New opportunities for nonprofit organisations to reach new donors and volunteers are being generated by an accelerated interest in cause‐related marketing on the part of both consumers and business firms, in conjunction with the emergence of the Internet. Together, these conditions have created a climate conducive for nonprofit alliances with corporations to become one of the fastest growing forms of marketing today. This paper examines online cause‐related marketing from the fundraiser's perspective, and sets forth a series of marketing management implications of building relationships with businesses and their customers as potential donors on the Internet. Copyright © 2000 Henry Stewart Publications.     

‘Territorial deregulation’: local authorities at risk from technical networks

Technical networks (transport, telecommunications, energy etc.) possess paradoxical virtues. They produce ‘structuring effects’ on space, obtaining comparative advantages for the places they serve. But they are ubiquitous factors which also enable a homogenization of space. The myths of deterritorialization and dual space are refuted by empirical analyses of the interaction between networks and territories. Networks ‘format’ market areas and political territories. They create matrixes which until now were controlled by the public powers. Linked to current transformations – globalization, deregulation – the present mode of development of the technical macro‐systems brings about a telescoping of geographical scales which is having an adverse effect on the historic compromise between networks and territories. The boundaries of traditional political space have become obsolete and an economic rationale in the form of an extension of the technical networks predominates. In order to rediscover their policy‐making capacity, local authorities must pay more attention to controlling the occupation of public space as well as to the design and organization of the networks’ hubs. They should encourage the emergence of users as players in the regulation of public utilities so that debates on universal service and territorial equality may be activated. Les réseaux techniques (transport, télécommunication, énergie etc.) sont parés de vertus paradoxales. Ils produiraient des ‘effets structurants’ sur l’espace, procurant des avantages comparatifs aux lieux desservis. Mais, facteurs d’ubiquité, ils permettraient aussi une homogénéisation de l’espace. Ces mythes de la déterritorialisation et de la dualisation de l’espace sont réfutés par les analyses empiriques des interactions entre réseaux et territoires. Les réseaux ‘formatent’ des aires de marché et des territoires politiques; ils fabriquent des métriques, dont les pouvoirs publics avaient jusquà présent la maîtrise. Liées aux transformations en cours – globalisation, dérégulation – le mode de développement actuel des macro‐systèmes techniques entraîne un télescopage des échelles géographiques qui met à mal le compromis historique entre réseaux et territoires. Il y a obsolescence des frontières des espaces politiques traditionnels et prédominance de la logique économique dans l’extension des réseaux techniques. Afin de retrouver des capacités d’action, les collectivités locales doivent porter plus d’attention au contrôle de l’occupation de l’espace public ainsi qu’à la conception et à l’organisation des noeuds de réseau. Elles ont aussi à favoriser l’émergence des usagers comme acteurs de la régulation des services en réseau, afin que soient activés les débats sur le service universel et sur l’équité territoriale.     

Nontraded Goods and Real Exchange Rates in a Multi‐Good Ricardian Model

The two‐country Ricardian trade model with discrete goods and uniform transport costs for tradable goods is applied to the decomposition of the real exchange rate into traded and nontraded components. The real exchange rate is driven almost entirely by changes in the productivity differentials in nontraded goods and also explains the Balassa–Samuelson effect of a lower cost of living in poor countries, but extraordinary transport costs for some nontraded goods are necessary to easily explain the Balassa–Samuelson effect.     

Real-life cost of vitamin K antagonist treatment in patients with non-valvular atrial fibrillation in France in 2013

Aims: Data highlighting the cost drivers for non-valvular atrial fibrillation (NVAF) patients in terms of vitamin K antagonist (VKA) treatment and monitoring are lacking in France. This study aimed to evaluate the real-life daily cost of VKA treatment in 2013, in French patients suffering from NVAF.

Methods: This longitudinal observational study was performed using the EGB (Echantillon Généraliste des Bénéficiaires) database, a random sample of the French national insurance (NHI) database, which covers 80% of the population. All adult patients whose first NVAF anticoagulant treatment in 2013 was a VKA were analyzed. Costs were calculated for the duration of follow-up and then divided by the number of days of therapy. The analysis was performed both from the French NHI perspective (amount reimbursed by the NHI) and from a collective perspective.

Results: In this study, 3,254 NVAF patients treated with VKA in 2013 were included, and this sample comprised 52.6% males. The mean daily cost of VKA treatment was €1.13 (±1.18) according to the collective perspective (89.4% of this cost was associated to INR measurement) and €1.05 (±1.16) according to the NHI perspective.

Limitations: As diagnoses associated with procedures are not available in the EGB database, proxies were used, and an algorithm was created to define the AF population.

Conclusions: This analysis is the first to consider an exhaustive spectrum of the costs of VKA treatment in France using EGB data. VKA medication requires exhaustive follow-up, and, thus, associated costs are important. The results of the present study confirmed this close follow-up for VKA patients, making the cost of treatment by VKA nearly 10-times more expensive than the cost of medication itself.     

Effect of public subsidies on farm technical efficiency: a meta-analysis of empirical results

Investigating the impact of public subsidies on farm technical efficiency is becoming a critical issue in applied agricultural policy analysis. This article presents a meta-analysis of empirical results on this issue, based on data gathered from a systematic literature review. We find that, in the empirical literature, subsidies are commonly negatively associated with farm technical efficiency. Meta-regression estimation results show that the direction (significantly negative, significantly positive or non-significant) of the observed effects is sensitive to the way subsidies are modelled in the empirical studies.     

Polanyi’s ‘substantive approach’ to the economy in action? Conceptualising social enterprise as a public health ‘intervention’

For several decades now, critical public health researchers have highlighted the deleterious effects that pursuing neoliberal policies can have on the ‘causes of the causes’ of poor health and upon growing health inequalities. This paper argues that the conceptual tools of Karl Polanyi can help lend particular insight into this issue. The specific example that this paper focuses upon is the ‘social enterprise’: a form of organisation that combines both social and business objectives. The paper explores, conceptually, whether social enterprises may have the potential to act as one component of a neo-Polanyian countermovement: helping to re-embed the economy back into society, and offering greater recognition for a more comprehensive and socially imbued concept of health. Importantly, this potential is critically examined in the context of neoliberal hegemony, where challenges to the status quo have regularly been met with assimilation, co-option and/or repression.     

Choice Consistency and Preference Stability in Test-Retests of Discrete Choice Experiment and Open-Ended Willingness to Pay Elicitation Formats

This study tests the temporal stability of preferences, choices and willingness to pay (WTP) values using both discrete choice experiment (DCE) and open-ended (OE) WTP elicitation formats. The same sample is surveyed three times over the course of two years using each time the same choice sets. Choice consistency is positively correlated with choice certainty and choice complexity. The impact of choice complexity fades away in time, most likely as a result of learning and preference refinement. Although the OE WTP values remain stable over a time period of 2 years as in previous stated preference studies, DCE based WTP measures differ significantly, suggesting their use in benefits transfer may be limited.     

Discounting and welfare evaluation of policies

We start with the premise that if policy discounting is to have any welfare relevance, one has to accept it being a derivative of a social welfare function (SWF). We show that if that derivative is to have a net present value (NPV) form, then the baseline allocation must be stationary. In addition, we show that at a stationary baseline in an overlapping generations growth economy, the intergenerationally fair discount rate equals the growth rate of per‐capita consumption, which is, roughly, 2% for the United States. This differs from the interest rate, even in the golden rule equilibrium, unless population growth is null. The last result is based on the main theorem in Mertens and Rubinchik (2012) and is demonstrated for a policy space that might naturally arise in applications.     

Corruption, growth and ethnic fractionalization: a theoretical model

This paper analyzes the existing relationship between ethnic fractionalization, corruption and the growth rate of a country. We provide a simple theoretical model. We show that a nonlinear relationship between fractionalization and corruption exists: corruption is high in homogeneous or very fragmented countries, but low where fractionalization is intermediate. In fact, when ethnic diversity is intermediate, constituencies act as a check and balance device to limit ethnically-based corruption. Consequently, the relationship between fractionalization and growth rate is also non-linear: growth is high in the middle range of ethnic diversity, low in homogeneous or very fragmented countries.     

Contextual Factors Affecting Quality of Work Life and Career Attitudes of Gay Men

With the current political environment (such as new legislation recognising gay and lesbian couples) and societal changes (such as increasing disclosure of sexual identity in the workplace) in countries such as the USA and Australia, organizations are increasingly recognising the existence of their gay and lesbian employees. This paper reports on an on-line survey of 581 working gay men, examining their quality of work life and career attitudes. The findings of the research provide a strong indication that contextual factors affect the quality of work life and work attitudes of gay men.