Why users share marketer-generated contents on social broadcasting Web sites: A cognitive–affective involvement perspective

As an emerging media platform, social broadcasting technologies provide users with a decentralized environment for producing and consuming information. This study develops a motivational model based on the cognitive and affective involvements of individuals to explore their intentions to share marketer-generated content (MGC). The model was empirically tested on 481 Sina Weibo users in a scenario-based environment. Results show that ad intrusiveness, anticipated rewards, category brand relevance, and brand attitude play important roles in facilitating cognitive and affective involvements. In turn, both types of involvement positively influence the intention of users to share MGC, but affective involvement yields a greater influence. Product types significantly moderate the relationship between the cognitive involvement of users and their intention to share MGC. Implications for research and practice are discussed.     

Asymmetric relationship between attribute performance and customer satisfaction: A new perspective

The objectives of this study were two-fold. First, this inquiry attempted to provide additional support to the studies conceptualizing the relationship between attribute-level performance and overall satisfaction as non-linear or asymmetric. Second, the study aimed to provide an explanation to the observed asymmetry, thus addressing the gap in the previous research in the area. Asymmetric response of customer satisfaction to different types of attribute performance was tested and interactions between attributes were examined as an explanation for the observed asymmetry. Results of the study confirmed the non-linear nature of the customer satisfaction function. Moderating effects of attribute type explained the asymmetrical relationships between attribute performance and customer satisfaction, thereby providing theoretical rationalization to the observed, but often ignored, phenomenon.     

Discursive Contestation on Technological Innovation and the Institutional Design of the UNFCCC in the New Climate Change Regime

ABSTRACT

Under the new climate change regime ushered in by the 2015 Paris Agreement, technology development and transfer have emerged as essential means of global action for climate change mitigation and adaptation. In particular, technological innovation has appeared as a leading component to be accelerated, encouraged, and enabled under the Paris Agreement. However, while making the rule book to implement the Paris Agreement, a clash has occurred between developed and developing countries over the meaning of technological innovation and the intervening policies of the United Nations Framework Convention on Climate Change (UNFCCC) to support innovation in developing countries. By exploring rule-making processes and expert-meetings under the UNFCCC, this paper examines how this discursive contestation has progressed in relation to the meaning of technological innovation and the creation of an appropriate institutional design to support developing countries’ achievement of technological innovation. The analysis is based on the theoretical framework of discursive contestation between the two discourses of de-regulatory ecological modernisation and green governmentality with right-to-development. This research concludes by positing some policy implications.     

THE PROPAGATION OF UNCERTAINTY SHOCKS: ROTEMBERG VERSUS CALVO

This article studies the effects of uncertainty shocks on economic activity, focusing on inflation. Using a vector autoregression, I show that increased uncertainty has negative demand effects, reducing GDP and prices. I then consider standard New Keynesian models with Rotemberg-type and Calvo-type price rigidities. Despite the belief that the two schemes are equivalent, I show that they generate different dynamics in response to uncertainty shocks. In the Rotemberg model, uncertainty shocks decrease output and inflation, in line with the empirical results. By contrast, in the Calvo model, uncertainty shocks decrease output but raise inflation because of firms' precautionary pricing motive.     

Shift from Input‐based Growth to Productivity‐based Growth in Korean Manufacturing Industry

The Korean economy has entered a period of relatively sluggish growth after experiencing very dynamic and high economic growth since the 1970s. The recent growth rate has been around 3 percent, which is similar to that in many advanced countries. According to growth accounting, economic growth is possible because of input increases and productivity increases. Productivity growth is much more important than input increases for long‐term economic growth. We investigated whether there was a structural break in the Korean manufacturing industry and whether the main factor contributing to economic growth shifted from input to productivity. Using various econometric methods, we tested this question and found some interesting results. First, there was an important change in the 1990s, and the productivity trend seemed to show a big structural break at that time. Second, an input increase was the main factor contributing to economic growth before the break and productivity became more important after the break. Third, there was also a major change in the relationship between international trade and productivity.     

Effects of Organizational Embeddedness on Unethical Pro-organizational Behavior: Roles of Perceived Status and Ethical Leadership

Journal of Business Ethics - This study examines why individuals who are deeply embedded in the organization may engage in unethical pro-organizational behavior (UPB). Drawing from social identity...     

How do storefront window displays influence entering decisions of clothing stores?

Store window displays play important roles in influencing shoppers' store entry decisions and their perceptions of brand/store image. The purpose of this study is to explore how shoppers' perceptions of window displays interact with situational variables in making their store entry decisions. We conducted experimental studies by using merchandise-focused versus artistic storefront window displays under situations comprising of shopping motive types (purchase versus recreational) and cognitive load levels (low versus high). Our results demonstrate the effectiveness of these window displays bounded by the interplay between shopping motives and cognitive loads.     

Regional integration and the international strategies of large European firms

From the perspective of regional economic integration we decompose international strategy into regional integration strategy and three types of global strategy (global sales, global production, and pure global integration). Using 1100 firm-year observations we find that 60% of the largest European firms pursue a regional integration strategy. We also find that global strategies vary. We examine the firm specific factors that affect global strategies. In general, R&D capability determines a global production strategy, whereas firm size and managerial capability determine both a global sales strategy and a pure global integration strategy.     

Determinants of convention attendees’ willingness to pay for additional programs

Abstract

Prior to developing addition programs in a convention a convention organizer wants to identify attendees’ willingness to participate in the program. One of the most important factors which lead to their participation is price. Therefore, this study aimed to explore factors which can determine convention participants’ willingness to pay for additional programs. According to the results of binary logistic regression analysis, attendees who wanted to expand their knowledge and socialization showed a willingness to pay for extra programs for post-conference local tours. Based on investigating the significance level (p?<?.001) women showed a higher intention to pay for the extra programs than men did. Those who had their own company had a higher intention to pay for the 1:1 private golf lesson with a former LPGA star than did those who were working for a private company or others. Results of this study help development of additional programs in a convention.