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11.
Materialism, status signaling, and product satisfaction 总被引:1,自引:0,他引:1
The consumer satisfaction literature has not, for the mos part, integrated individual values into the product evaluation process.
Yet a comprehensive understanding of consumer satisfaction can best be attained by including both consumer and product factors.
To demonstrate the usefulness of including individual values, this research focuses on one consumer value, namely, materialism.
The authors empirically explore how this individual value is linked to consumers’ evaluations of products they have purchased.
Using surveys, the authors collected data from a sample of college students (n=211) and a sample of adults (n=270). Across these two studies, using divergent samples and products, they find consistent evidence that materialism is negatively
related to product satisfaction in product categories with high potential for status signaling, but unrelated to product satisfaction
in product categories with lower potential for status signaling. The consumption goals that produce these product evaluations
are empirically addressed
Jeff Wang (jianfeng76@yahoo.com; PhD, City University of Hong Kong) is an assistant professor of marketing in the Faculty of Business
at the City University of Hong Kong. This work was conducted when he was a doctoral student of marketing in the Eller College
of Management at the University of Arizona. His research interests include social networks and consumer behavior, consumer
satisfaction and well-being, materialism and consumption meanings, and consumer interests and public policy issues. His dissertation
studies credit card debt as a socially embedded phenomenon and investigates how consumers leverage their interpersonal ties
as they accumulate and repay their debt.
Melanie Wallendorf (mwallendorf@eller.arizona.edu) is Soldwedel Professor of Marketing in the Eller College of Management at the University
of Arizona. She holds an MS in sociology and a PhD in marketing from the University of Pittsburgh. Her articles on the sociocultural
aspects of consumption have been published in theJournal of Consumer Research, Journal of Marketing Research, Advertising and Society Review, Addiction, Journal of Macromarketing, andAmerican Behavioral Scientist, among others. Her coauthored article on “The Sacred and Profane in Consumer Behavior” won theJournal of Consumer Research Best Article Award in 1992. Her research has been featured in theWall Street Journal, The Washington Post, The New York Times, American Demographics, andFortune, and has been funded by the Marketing Science Institute, the Arizona Disease Control Research Commission, and the Office
of Earth Science at NASA. 相似文献
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This study responds to a call for broadened conceptualizations of materialism and its role in self-definition (Richins & Dawson, 1992). Data from 202 spouses were analyzed for relationships among materialism, parenthood status, and personality type, defined as spousal warmness or coolness (Csikszentmihalyi & Rochberg-Halton, 1981). Testable hypotheses were based on the concept of object-subject interchangeability (Claxton & Murray, 1994) as a mechanism of self-definition. The hypothesis was supported that cool spouses without children would have the highest materialism score. Total sample materialism scores were related to parenthood status and to several interactions among parenthood status, personality type, and sex of respondent. Analyzed by sex of respondent, men's materialism scores were related to parenthood status and to the interaction between parenthood status and personality type. Women's materialism scores were not related to any independent variables or interactions. Consumer policy implications are discussed.
The study is based on the first author's dissertation. The authors gratefully acknowledge the assistance of a 1993 summer research grant from East Carolina University, and the reviewers' helpful comments. 相似文献
Zusammenfassung Materialismus von Ehegatten: Effekte von Elternschaft, Persönlichkeitstyp und Geschlecht Die Studie reagiert auf die Forderung nach einer breiteren Konzeptualisierung der Materialismus-Variable und der Rolle von Materialismus bei der Selbst-Definition. Die Daten stammen von 202 Ehegatten und wurden auf die Beziehungen hin analysiert, die zwischen Materialismus, Elternschaft und Persönlichkeitstyp (definiert als eheliche WÄrme und eheliche Nüchternheit) bestehen. Die Hypothesen basieren auf dem Konzept der Objekt-Subjekt-Austauschbarkeit als Mechanismus der Selbst-Definition. BestÄtigt wurde die Hypothese, da\ nüchterne Ehegatten ohne Kinder den höchsten Materialismuswert haben. Insgesamt waren die Materialismuswerte abhÄngig von der Variable Elternschaft und von mehreren Wechselwirkungen zwischen Elternschaft, Persönlichkeitstyp und Geschlecht des Antwortenden. Eine geschlechtsspezifische Analyse zeigt, da\ die Materialismuswerte der MÄnner mit Elternschaft und mit der Wechselwirkung zwischen Elternschaft und Persönlichkeitstyp verbunden sind. Bei den Materialismuswerten der Frauen zeigte sich keine Beziehung zu einer der unabhÄngigen Variablen oder den Wechselwirkungen. Der Beitrag schlie\t mit einigen verbraucherpolitischen Implikationen.
The study is based on the first author's dissertation. The authors gratefully acknowledge the assistance of a 1993 summer research grant from East Carolina University, and the reviewers' helpful comments. 相似文献
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We find that initial returns were more favorable for Internet initial public offerings (IPOs) than non–Internet firm IPOs. Since the demise of the Internet sector, the underpricing of Internet–firm IPOs is not significantly different from other IPOs.
Initial returns of Internet firms are positively and significantly related to underwriter prestige and to pre–IPO market conditions. However, initial returns after the demise of the Internet sector are not significantly related to these characteristics.
The aftermarket performance of Internet firms is initially favorable but weakens over time. Firms that experienced higher initial returns during the strong Internet cycle experience weaker aftermarket performance. 相似文献
Initial returns of Internet firms are positively and significantly related to underwriter prestige and to pre–IPO market conditions. However, initial returns after the demise of the Internet sector are not significantly related to these characteristics.
The aftermarket performance of Internet firms is initially favorable but weakens over time. Firms that experienced higher initial returns during the strong Internet cycle experience weaker aftermarket performance. 相似文献
16.
A Closer Look at the Relation between GARCH and Stochastic Autoregressive Volatility 总被引:1,自引:0,他引:1
We show that, for three common SARV models, fitting a minimummean square linear filter is equivalent to fitting a GARCH model.This suggests that GARCH models may be useful for filtering,forecasting, and parameter estimation in stochastic volatilitysettings. To investigate, we use simulations to evaluate howthe three SARV models and their associated GARCH filters performunder controlled conditions and then we use daily currency andequity index returns to evaluate how the models perform in arisk management application. Although the GARCH models produceless precise forecasts than the SARV models in the simulations,it is not clear that the performance differences are large enoughto be economically meaningful. Consistent with this view, wefind that the GARCH and SARV models perform comparably in testsof conditional value-at-risk estimates using the actual data. 相似文献
17.
This study examines how the specific attributes of one type of voluntary corporate governance mechanism, a specialized political contribution committee, improves the transparency of corporate political disclosure (CPD). The results demonstrate that the existence of a committee that establishes and reviews key political activities and disclosure policies, particularly one composed entirely of outside directors, significantly enhances the transparency of corporate political disclosure, and reveal that an under-studied board committee, the political contribution committee, effectively improves CPD transparency. The results are consistent with agency theory and further support the more generalizable idea that specialized governance mechanisms (e.g., a political contribution committee) and fully independent committees lead to more transparent disclosure. Finally, the results suggest that the existence of a political contribution committee and committee independence are channels to improve CPD transparency. Public-policy makers and regulators seeking to enhance CPD transparency might consider implementing regulations that mandate or recommend these governance mechanisms as best practice. 相似文献
18.
Validating the international tourist role scale 总被引:1,自引:0,他引:1
This study was designed to validate the international tourist role scale and the three dimensions it revealed. The purpose of this attitudinal scale was to measure the tourist role typology. United States adult outbound tourists flying with 11 major airlines returned useful questionnaires. This study validated the role scale as a reliable one that properly identified three conceptual dimensions of international tourist typology and successfully provided measures of tourists’ novelty-seeking preferences on the three dimensions. The study demonstrated, however, that the scale would measure the novelty-seeking preferences of international tourists more effectively if it were supplemented by other measures. 相似文献
19.
With enterprise values now representing increasing multiples of companies' net book assets, investors are clearly looking beyond financial reporting for enhanced insights and understanding of when and how companies are adding value. This shift includes growing attention to environmental, social, and governance (ESG) information. Although ESG data presents its own unique challenges, dismissing it as “non‐financial” can be misleading. When explicitly linked to a company's long‐term value creation strategy, ESG information can serve as a valuable input to more farsighted financial analysis. Market‐driven initiatives, notably that of the Sustainability Accounting Standards Board (SASB), aim to standardize a subset of business‐critical, industry‐specific sustainability data for investors. Research indicates such approaches can generate positive outcomes not only for providers of financial capital, but for their portfolio companies and markets in general. In illustrating these concepts, the authors explore ESG impacts in three sectors and industries, while examining how access to consistent, comparable, reliable sustainability information in those sectors can augment an analysis of traditional business fundamentals. One example focuses on water management in the Oil & Gas Exploration & Production industry, a major environmental issue where geographic considerations can shed light on company‐specific exposures to cost increases, production disruptions, increased CapEx and R&D spending, as well as the potential for asset write‐downs. In the Food & Beverage sector, health and nutrition concerns are shown to be changing consumer preferences, triggering regulatory action, and reshaping companies' product portfolios—with significant implications for the companies' brand values and ability to compete for market share. Finally, in Aerospace & Defense, lapses in business ethics such as bribery of government officials present a governance challenge that comes with the risk of value‐destroying fines and penalties and, even more significant, associated reductions in revenues. 相似文献
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