Britain and Brexit: A forecast of the future of employment protection during corporate insolvency

Brexit has produced a lot of uncertainties in the UK, not the least of which are the future of protections that have been derived from EU social policy Directives. Arguably, the UK's membership in the EU has pushed it further into a socially liberal and protective framework that it might not have adopted had it remained outside of the EU's sphere of influence. The question now is what direction the UK will take with regard to both the rescue culture and the social protections, both of which have been highly influenced by EU law and policy. The UK has ever been the “odd man out” in the EU, springing as it does from a significantly different legal origin than the Franco/German model at the heart of the EU. Examining the developmental path of other common law jurisdictions (America, Canada, and Australia) whose legal systems are derived from the British may be instructive in relation to the direction the UK might have taken had it not joined the EU, with a particular focus on the employment protections derived from the EU which are often applicable during insolvency and rescue procedures. An analysis of this counterfactual position may then also provide a clue or forecast as to the direction that the UK may take following Brexit.     

What does it mean to find the face of the franchise? Physical attractiveness and the evaluation of athletic performance

We show that attractiveness, as measured by facial symmetry, leads to greater rewards in professional sports. National Football League quarterbacks who are more attractive are paid greater salaries and this premium persists after controlling for player performance.     

Green marketing strategies: an examination of stakeholders and the opportunities they present

As green marketing strategies become increasingly more important to firms adhering to a triple-bottom line performance evaluation, the present research seeks to better understand the role of “green” as a marketing strategy. Through an integration of the marketing, management, and operations literatures, an investigative framework is generated that identifies the various stakeholders potentially impacted through the environmentally friendly efforts of a firm. Specifically, the inter-connected nature of the core business disciplines of marketing, management (both strategy and human resources), and operations are examined as controllable functions within an organization from which strategies can be enacted to affect a firm’s stakeholders. The prior research in these areas is examined to identify potential research opportunities in marketing while also offering a series of representative research questions that can help guide future research in marketing.     

The effects of social TV on television advertising effectiveness

Social TV is the use of communication devices to connect with family and friends watching other TV screens. Plausible arguments suggest both positive and negative effects of social TV viewing on ad-effectiveness. This study contributes by providing evidence for the direction of social TV's effects. The results of a controlled laboratory experiment suggest that the benefits of social TV, principally its association with live TV and therefore less ad-avoidance, come at the cost of negative distraction effects. Like normal coviewing, social TV viewing distracts from ad-processing, reducing unaided recall and brand attitude favorability, compared to individual (solus) viewing. However, social TV messaging about ads improved brand attitude. Perceived creativity increased the likelihood of ad-related messaging. Social TV also has an additional source of distraction, multitasking, but in this study, multitasking did not further reduce ad-effectiveness compared to coviewing. The paper concludes with implications for advertisers and future research.     

Sustainable travel writing? Exploring the ethical dilemmas of twenty-first-century travel writers

There is a paucity of academic literature on travel writing that examines travel writers and their perceived influence on sustainability. This article addresses this lacuna by exploring how travel writers understand their responsibilities and reflects on ethics in their profession, particularly in how foreign destinations and cultures are portrayed. This is significant because some travel writers have been accused of contributing to what interviewees called the “Lonely Planet Syndrome”, the notion that writing about a place will introduce and encourage mass tourism, changing the original state of the place for the worse. In this qualitative, phenomenological study, data were collected from 23 in-depth interviews with twenty-first-century travel writers and analysed using an Interpretive Phenomenological Analysis. Findings suggest that while some interviewees expressed anxiety about their perceived accountability to mediate foreign cultures responsibly, others embraced their role as a cultural mediator. They cared about local cultures and wanted to write in responsible ways by supporting more sustainable outcomes, reflected in the themes of cross-cultural understanding, socio-cultural and environmental advocacy and promoting benefits of tourism to communities. Future studies could include exploring the role of travel editors, travel writers’ professional knowledge and the growing role of travel blogs.     

A short-form measure for assessment of emotional intelligence for tour guides: Development and evaluation

Emotional intelligence (EI) is being recognized as a correlate of success in various domains of personal and professional life. The aim of this study is to generate and evaluate a shortened Chinese version of the Emotional Skills Assessment Process-Condensed Version (ESAP-CV) instrument for tour guides. Two stages with a total sample of 660 tour guides were conducted. The first sample (N = 260) was to develop the brief version through various deletion criteria, and the second sample (N = 400) was to examine factor structure, reliability, and validity of the short form through confirmatory factor analysis (CFA). The results indicate that the reliable and valid 35-item version (ESAP-CV-35), reduced from 104 items, captures the multidimensional nature of EI in six subscales. It offers tourism researchers a promising tool for conducting further EI-related research in a timely, effective and easily-administered manner.     

Price Discrimination and Pricing to Market Behavior of Canadian Canola Exporters

The role of exchange rate fluctuation on the pricing behavior of Canadian canola exporters to Japan, Mexico, and the U.S. is examined using a model identifying noncompetitive and exchange rate related pricing behavior. Price discrimination was identified for Canadian canola exports to the three destinations over the period of 1993–99. Results also suggest that Pricing to Market strategies were employed for Japanese imports. Canadian canola exporters used local currency price stabilization to dampen the effects of relative price changes in the Japanese currency, perhaps linked to the large size of Japanese imports relative to Mexico and the U.S.     

Factors explaining the diffusion of hybrid maize in Latin America and the Caribbean region

If future demand for maize in Latin America and the Caribbean region (LAC) is to be met from local sources, domestic production must continue to increase. Because further expansion in the area planted to maize is precluded by the limited availability of arable land, future increases in production will have to rely heavily on the spread of productivity‐enhancing hybrid technology. Until now, the diffusion of hybrid maize in LAC has been quite variable. Using data from 18 countries, we investigate factors affecting the hybrid maize diffusion rate. Our findings validate conventional profitability‐based explanations of producer adoption behavior, but they also confirm the importance of supply‐side factors, thereby providing empirical support for the life cycle theory of seed industry development. We conclude that if policy makers in LAC are to accelerate the diffusion of hybrid maize, they will have to ensure an environment in which it is not only profitable for producers to adopt improved germplasm, but also profitable for the seed industry to produce and sell high‐quality seed.