J. S. Mill on Wages and Women: A Feminist Critique

"J. S. Mill on Wages and Women" questions the common belief that Mill, despite his feminism, never suggested an end to the sexual division of labor because of his devotion to the concept of efficiency and other tenets of classical economics. A review of Mill's analysis of a competitive labor market indicates that he believed it to be fully consistent with women's equality in the workforce. In fact, in his works on women, it becomes clear that Mill was concerned that the logical extension of classical economic principles might lead to the commodification of domestic duties, including child rearing, a notion he evidently feared. Therefore, it was Mill's fear of, rather than dedication to, extreme allegiance to efficiency and unimpeded capitalism that limited his feminism.     

Developing a Marketing Strategy for Nonprofit Organizations: An Exploratory Study

Nonprofit organizations have grown tremendously in the last three decades. With this growth has come a greater interest from the nonprofit sector in the importance of marketing. Nonprofits did not apply marketing techniques until 1960–1970, but it is now a well accepted practice. Traditional marketing strategies do not work for nonprofit organizations, and this study proposes the development of a new marketing strategy specifically for this sector. Through the use of interviews and surveys, the authors examine issues of marketing strategy that are distinct for nonprofits. Unlike previous studies, this study examines these issues from the viewpoint of the nonprofit organization. The perception of marketing is different in nonprofit organizations, and the strategic implications of this finding are discussed.     

Gender differences of shoppers in the marketing and management of retail agglomerations

This paper aims to first identify gender differences in perception and evaluation of retail agglomerations, and second, discuss the implications of these differences for marketing and management. Based on a conceptual model 2151 agglomeration shoppers were surveyed using interviewer-administered questionnaires. Structural equation modelling revealed that accessibility, parking and infrastructure are perceived differently between gender groups. The attractiveness in terms of satisfaction, retention proneness and patronage intention was also evaluated distinctively. Nevertheless, when examining the impact of the perceived attributes on agglomeration attractiveness, there was no difference. In both settings, the retail tenant mix and the atmosphere are the main antecedents of attractiveness. Finally, an importance–performance analysis offers managers a method for prioritising their marketing efforts considering gender differences.     

Presentation Matters: Comparison of Cognitive Effects of DTC Prescription Drug Advergames,Websites, and Print Ads

Applying limited cognitive capacity theory, this study examined the cognitive effects of direct-to-consumer (DTC) advergames in comparison to those of print ads and websites. The results revealed consumers’ memories of the advertised drug brand and information about the drug and the disease it treats was the lowest in the advergame condition and highest in print. For the content elements that were centrally integrated into the advergame, however, consumer recall was the highest in the advergame condition. In addition, differential memory decay was found across media types. Memory decay was greater in the print ad condition than the other media conditions.     

Examining Organic Food Purchases and Preferences Within Jordan

Continuing economic development in Jordan provides potential food marketing opportunities as a new group of prospective value-added food product consumers emerges. The growing demand for high-value foods such as organically produced items also provides a new potential value-added market for Jordanian farmers. No studies to our knowledge have examined consumer preferences toward organic food items within Jordan. This study provides an initial attempt to fill this knowledge gap by examining the market for organic food items from a demand perspective in order to increase the knowledge available to Jordanian farmers, food processors, and retailers.     

Associations between workers' health,and non-standard hours and insecurity: the case of home care workers in Ontario,Canada

This article examines associations between home care workers' health, and non-standard hours and insecurity. Health refers to symptoms of stress and musculoskeletal disorders (MSDs), non-standard hours refer to part-time and casual hours, and insecurity refers to job and employability insecurity. Data come from our 2002 survey of 532 home care workers (nurses, therapists and personal support workers) in a medium-sized city in Ontario, Canada. Path analysis regression results for the conceptual model show that (1) part-time and casual hours and job insecurity are positively and significantly associated with symptoms of stress, (2) the associations between part-time and casual hours and MSDs are mediated by symptoms of stress, and (3) job and employability insecurity are directly associated with MSDs. Results provide evidence that non-standard hours and insecurity must be addressed in order to improve home care workers' health. We show the detrimental effects of non-standard hours and insecurity on workers' health, and the results have implications for employers, human resource managers, trade unionists and government policy-makers.     

Encounters in the Fields – Tourism to the Battlefields of the Western Front

The First World War is now slipping beyond the realm of lived experience, yet it continues to wield a profound fascination over the British modern imagination. The Western Front in France and Belgium, which was the decisive theatre of operations for the Allied troops, has fashioned its own mythology and imagery and has secured a firm place in modern memory. Although the unremarkable topography of the region now visually betrays little of the momentous nature of the battles fought across its expanses, thousands of British visitors travel to the area throughout the year. This paper explores the ways in which tourists embarking on commercial coach tours engage with the battlefield landscape by examining contemporary tourist performance. It also considers the role of the tour guide in setting and directing the tourist encounter.     

Factors explaining the diffusion of hybrid maize in Latin America and the Caribbean region

If future demand for maize in Latin America and the Caribbean region (LAC) is to be met from local sources, domestic production must continue to increase. Because further expansion in the area planted to maize is precluded by the limited availability of arable land, future increases in production will have to rely heavily on the spread of productivity‐enhancing hybrid technology. Until now, the diffusion of hybrid maize in LAC has been quite variable. Using data from 18 countries, we investigate factors affecting the hybrid maize diffusion rate. Our findings validate conventional profitability‐based explanations of producer adoption behavior, but they also confirm the importance of supply‐side factors, thereby providing empirical support for the life cycle theory of seed industry development. We conclude that if policy makers in LAC are to accelerate the diffusion of hybrid maize, they will have to ensure an environment in which it is not only profitable for producers to adopt improved germplasm, but also profitable for the seed industry to produce and sell high‐quality seed.     

Uncertainty and the Governance of Street Vending: A Critical Comparison Across the North/South Divide

Through a critical comparison of the spatial management of street vending in Ciudad del Este, Paraguay and New York City, USA, we show how uncertainty enables the management of vending and urban space. By uncertainty, we mean a condition characterized by legal complexity and negotiable enforcement of laws and regulations. Putting New York and Ciudad del Este in dialogue, we demonstrate that these negotiated legalities are not limited to Southern urbanisms, nor are they remnants of unmodern social forms. We find similarities in how vendors experience and negotiate uncertainty, even as divergent mechanisms link uncertainty and inequality. By claiming streets as sites of work, vendors challenge dominant notions of global urbanism which conceive of sidewalks as sites of circulation, rather than livelihood. Especially in Ciudad del Este, vendors know the biases of law, and ground their claims to livelihood in ethics rather than legal compliance. Yet vendors’ claims can also reinscribe hierarchical relationships with frontline enforcers and reinforce exclusionary notions of rights based in productive citizenship. Understanding how uncertainty works as a logic of governing helps expose these unavoidable tensions and therefore to imagine and construct pathways toward more just urban economies.     

Chief executive officer ability,corporate social responsibility,and financial performance: The moderating role of the environment

This paper seeks to explore how chief executive officer (CEO) ability influences the economic impact of corporate social responsibility strategic decisions. Currently, the evidence on the impact of corporate social responsibility on the value of the company is mixed; in this paper, we aim to observe the moderate role played by this particularity of the CEO in the relationship between socially responsible commitment and financial performance. Our results identify that the most able CEOs make investments in social and environmental practices that lead to greater financial performance; in contrast, the less able CEOs can overinvest or underinvest in an opportunistic way for personal benefit at shareholders' expense. In addition, the role that CEO ability plays in social and environmental strategies is particularly pertinent in munificent environments that foment managerial discretion; in these contexts, high managerial ability leads to investment in socially responsible performance, which benefits shareholders by alleviating moral hazard.