The influence of type of advertisement,price, and source credibility on perceived quality

There are numerous multiple-cue studies of the impact of price and/or other cues on perceived quality. However, there is virtually no reported empirical evidence that identifies the impact of comparative advertising on perceived quality. This paper reports the results of an experiment that examined the impact of type of advertisement (i.e., direct-comparative and non-comparative), price, and source credibility on perceived quality of a new brand. Results suggest that a direct-comparative advertisement has a more positive effect on perceived quality of a new brand than a noncomparative advertisement. In addition, an interaction effect of price and source credibility on perceived quality was found.     

In defense of health-based standards

This paper explores the utilitarian ethical foundations underlying two standards for pollution control: an efficiency standard and a health-based standard. The main point is that a health-based standard can be defended quite easily on utilitarian grounds; safety proponents need not be self-serving, irrational nor ignorant. Criticism of health-based standards as “too costly” is not always persuasive since material consumption is not the only component of social welfare, nor do consumption increases necessarily increase social welfare.     

Managing employment on greenfield sites: attempts to replicate high commitment practices in the UK and New Zealand

Greenfield sites have been seen as the most favourable setting for the adoption of HRM‐style high‐commitment work practices. We present a comparative study of Scottish and New Zealand greenfield employers’ attempts to replicate a high‐commitment philosophy. After outlining the proprietary recipes of the organisations, we analyse a number of factors that threatened or undermined the practice of the philosophy and show how managers continued to rely on the language of high‐commitment by repackaging and re‐presenting the same philosophy.     

Income Insurance in European Agriculture

Income Insurance in EuropeanAgriculture The agricultural risk environment in Europe is changing, for example because of WTO agreements and governments increasingly withdrawing from disaster assistance in case of catastrophic events. In this context, some form of income insurance may be a useful risk management tool for farmers. Insuring farmers' incomes, however, is rather problematical for reasons of asymmetric information and high correlation of the risks amongst the would‐be insured, for example risks due to price fluctuations, floods, droughts and livestock epidemics. It is concluded that the most aggregated forms of income insurance that are likely to be feasible include revenue insurance for field crops, especially if there are relevant futures markets and area yield data, and business interruption insurance for livestock commodities. In Europe, only a few such schemes currendy exist; some are purely private, others are subsidised. A somewhat larger involvement of the public sector, for example through public‐private partnerships for reinsurance, could extend the availability of income insurance schemes throughout Europe. Governments, however, should tread warily in entering the field of subsidised agricultural insurance, which experience shows is beset with pitfalls. Pilot tests are useful in establishing the attractiveness of income insurance schemes and other income stabilising tools for the various parties involved. Le contexte du risque agncoie est en train de changer en Europe, en raison notamment des accords de 'OMC et d'un retrait croissant des gouvernements de ? assistance sinistre en cas de catastrophes. Dans ce contexte, une certaine forme ? assurance sur le revenu peut être un outil utile de gestion des risques pour les agriculteurs. Assurer les revenus des agriculteurs, cependant, est une activitécute; assez délicate pour des raisons ? information asymétrique et de forte corrélation des risques chez les assurés potentiels, avec ? exemple des risques dus aux fluctuations de prix, aux inondations, aux sécheresses et aux épidémies animales. On en conclut que les formes ? assurance revenu les plus complètes et les plus plausibles comprennent ľ assurance‐revenu pour les récoltes, notamment s'il existe des marchés a terme appropriés et des données sur le rendement par région, et ?‘assurance pour cessation ?’activite pour les produits de ?élevage;. En Europe, seuls quelques projets similaires existent; certains sont purement privés, ? autres sont subventionés. Une implication un peu plus importante du secteur public, par exemple par le biais de partenariats public‐privé pour la réassurance, permettrait ?élargir la disponibilité des plans ? assurance‐revenu dans toute ? Europe. Les gouvernements, cependant, doivent aborder avec prudence le domaine de ? assurance agricole subventionée qui, ? expérience le montre, est semée ? embûches. Des expériences pilotes sont utiles pour définir ? intérêt des projets ? assurance‐revenu et des autres outils permettant de stabiliser les revenus pour les différentes parties impliquées. In Europa ändern sich zur Zeit die _ Rahmenbedingungen für die Landwirtschaft hinsichtlich des Risikos. Dies liegt zum Beispiel an WTO‐Abkommen und Regierungen, die ihre Hilfsleistungen im Schadensfall zunehmend verweigern. In diesem Zusammenhang könnte irgendeine Form von Einkommenversicherung im Bereich des Risikomanagements für Landwirte von Nutzen sein. Eine solche Versicherung wirft jedoch Probleme auf, da asymmetrische Information und eine hohe Risikokorrelation bei den potenziellen Versicherungsnehmem vorliegen, wie beispielsweise Risiken, die auf Preisschwankungen, Flut‐ und Dürrekatastrophen oder Tierseuchen beruhen. Hieraus wird gefolgert, dass zu den umfassendsten realisierbaren Formen von Einkommenversicherungen die Erlösversicherung im Ackerbau ‐insbesondere bei Vorliegen von relevanten Warenterminmärkten und Flächenertragsdaten ‐ und die Betriebsausfallversicherung für tieriscbe Erzeugnisse gehören. In Europa sind zur Zeit nur wenige solcher Programme vorhanden; bei einigen handelt es sich um ausschließlich private Versicherungen, andere werden subventioniert. Würde der öffentliche Sektor stärker mit eingebunden, zum Beispiel mit Hilfe von öffendich‐privaten Rückversicherungsgesellschaften, könnten in ganz Europa weitere Programme zur Einkommenversicherung zur Verfügung gestellt werden. Für die Regierungen jedoch ist beim Etablieren subventionierter Versicherungen im Bereich der Landwirtschaft größte Vorsicht geboten, da dies erfahrungs‐gemäß Schwierigkeiten aufwirft. Zunächst sollten Pilotprojekte durchgeführt werden, mit deren Hilfe die Attraktivität von Programmen zur Einkommen‐aversicherung und von weiteren einkommensstabilisierendenMaßnahmen fÜr die verschiedenen beteiligten Parteien sicher gestellt wird.     

Hotel cancellation policies in respect of conference and function bookings

Conference and function bookings are on occasion subject to cancellation. Current business practice regarding cancellation policies operated by hotels under such circumstances is examined in terms of types of cancellation policy, levels of cancellation fees charged, and when and how the customer is informed of cancellation terms.     

Developing a deeper understanding of post-purchase perceived risk and behavioral intentions in a service setting

Researchers and service providers have realized that a disproportionate share of a firm’s sales and profits come from a relatively small number of loyal customers that repeatedly purchase the firm’s services. In many service settings, such as health care, repeated interactions between the service provider and the client are necessary for service delivery. While service quality is certainly important, it is also important that customers’ perceptions of perceived risk are taken into account and that customers perceive a degree of control over the services provided. We develop a conceptual model of linkages between the physical environment of the service, perceived control over the service and service quality and, demonstrate through two empirical studies, how these factors affect perceived risk and post-purchase behavioral intentions. Both studies were conducted in health care settings. In the first study, we collected data using a mail survey of 192 patients after their treatment from a regional hospital. In the second study, survey data were collected from 101 patients of a specialized clinic providing alternative therapies within a major hospital. Our results provide confirmation that the favorable physical environment of the service setting enhances perceived control and perceptions of service quality. Moreover, perceived control and perceived quality of the service provider reduces post-purchase perceived risk. Finally, post-purchase perceived risk reduces behavioral intentions, while perceived quality of the service provider enhances behavioral intentions. Authors contributed equally to the research.     

An Expansion of the Neoclassical Horizon in Economics: The Rent–Seeking Research Program Brings in the Nuances of Social and Political Control

Abstract . The terms of discourse in the Neoclassical school of economic theory have constrained its ability to develop the connections between the economic and the social and political spheres. Building on the logic of the rent–seeking research program a systematic connection is developed. A taxonomy of distribution is presented in which rent and profit ate identified as distributions to control over productive factors. The structure of control embodied in social and political institutions largely determines who controls these productive factors and therefore who receives the distributions to control: profit and rent. The distinction between profit and rent relates to opportunity cost. Profit is a distribution to control equal to opportunity cost and is therefore allocatively necessary. Rent is a return above and beyond opportunity cost and is not allocatively necessary. By clarifying the role of rent and profit in Neoclassical theory the interconnection between the social, political, and economic spheres is systematically integrated into the theory.     

Why do regulators regulate? The case of the southern California gas market

Cross-subsidies often accompany entry regulation. Because cross-subsidies may be efficient or inefficient, they make it harder to find out whether regulation is motivated by public interest or public choice considerations. This paper uses case study methods to illuminate the motives and intentions of California state regulators in a battle over bypass of state-regulated gas utilities during the 1980s. Detailed study reveals that wealth redistribution, rather than economic efficiency, dominated regulators' motives.The author would like to thank John Baden, Robert Bradley, Charles Rowley, several anonymous referees, and participants in the Center for Market Processes colloquium for helpful comments; Mike McDonald, Lisa Johnson, Gary Shiu, Bob Baldini, and Don Dempsey for research assistance; and the Center for Market Processes for financial support.