Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising

Despite recent industry attention, questions remain about how native advertising is perceived and processed by consumers. Two experiments examined effects of language and positioning in native advertising disclosures on recognition of the content as advertising, effects of recognition on brand and publisher evaluations, and whether disclosure position affects visual attention. Findings show that middle or bottom positioning and wording using “advertising” or “sponsored” increased advertising recognition compared to other conditions, and ad recognition generally led to more negative evaluations. Visual attention mediated the relationship between disclosure position and advertising recognition. Theoretical, practical, and regulatory implications for disclosures in native advertising are discussed.     

From ‘just a swimmer’ to a ‘swimming mother’: women’s embodied experiences of recreational aquatic activity with pre-school children

Increased academic attention on the gendering of leisure pastimes in recent years has highlighted the centrality of the gendered body in influencing how leisure is accessed, experienced and transformed. To date, however, little attention has been paid to how women experience aquatic leisure activity, the second most popular form of leisure activity in the UK, and where female participation predominates. This paper presents results from research investigating the aquatic leisure experiences of 22 women, with children aged under 3, in the North-East of England. A number of key themes emerged from the data, which highlighted the centrality of the gendered, lived body as a key social construct contouring participant perceptions in the swimming pool environment. Women reflected upon their self-perceived physical deficiencies when wearing revealing swimming costumes, particularly under the critical gaze of ‘other’ bodies, whether present or imagined. The co-presence of other bodies was also central in shaping lived experiences, and the presence of ‘dependent’ children’s bodies shifted bodily intentionality away from the self towards perceived maternal responsibilities and the management of perceived risks, including ‘dirt’ and ‘germs’ and the negotiation of the tacit rules of the swimming pool. Results also suggest that the emphasis on maternal responsibility in aquatic leisure activity and timing of parent-toddler sessions could lead to reproduction of gender inequalities and the exclusion of some fathers from participation.     

The present and future use of ‘land’ below ground

The world's subsurface space, including Britain's, is already used in a variety of ways, ranging from occupancy to disposal and the bulk storage of materials and fuels. In the future it is likely that it will be put to further use in response to trends in technology, resource supply and demand, socioeconomics and geopolitics. Here the present and future uses of underground space, and the potential planning and social issues affecting its development, are reviewed. Future uses are likely to be in the area of increasing occupancy (both commercial and residential), the secure storage of documents and data, the storage of carbon dioxide for carbon abatement, natural gas, compressed air stores of energy from traditional and renewable sources, the use of underground heat in buildings and the proposed deep geological disposal of radioactive waste. The article will also explore pressure points and challenges. These will include the regulation of multiple uses of subsurface storage space and, for projects of national importance including natural gas and radioactive waste storage, legislation to lessen the effect of local opposition relative to the ‘national need’. This article does not discuss future mining, hydrocarbon extraction, or water resources.     

Shifting Strategies: the Pursuit of Closure and the ‘Association of German Auditors’

Drawing on Weber’s [(1972). Wirtschaft und Gesellschaft: Grundriss der verstehenden Soziologie [Economy and society. An outline of interpretive sociology]. (5th ed.). Tübingen: Mohr Siebeck] theories of social stratification and closure, and on Parkin’s [(1979). Marxism and class theory. London: Tavistock] development thereof, this paper contributes a case study of Germany to the literature on closure processes (rather than outcomes), and outcomes falling short of professionalization. It explores the early history of the first German association of auditors, the Verband Deutscher Bücherrevisoren (VDB), founded in 1896. The paper traces how closure was pursued, at various times, by different means and to different degrees, depending on the changing social, economic and political contexts and on changing perception of what would best serve the association’s interest. By thus focusing on the shifting aims and strategies of the VDB, the paper contributes new insights into the dynamics within professions and between professions and their environments, and the dynamics and conditions underlying failed professionalization projects. The paper shows that, while the VDB had a degree of success in creating many of the structure and processes of a modern professional body, its ambition to achieve market and professional closure was not fulfilled.     

Social Capital and the Shadow Economy

Viewed in a wider context of paid and unpaid informal economic activities, the shadow economy highlights the little recognized ambivalence of social capital as both potentially positive and negative in outcomes for different groups in the economy. Using a concept of social capital as access to durable networks of actual and virtual resources, as claimed by Pierre Bourdieu, I examine the shadow economy as a source of both resilience and repression, intimately connected to the formal economy and tied to a neo-liberal agenda. I draw from review activities I have previously conducted on the informal economy in disadvantaged neighborhoods and from research on social capital in the economy in a European context.     

Labor Markets and Monetary Policy

Headline employment numbers have been consistent with previous recoveries from recession. Behind the headlines, however, there are troubling data that suggest that the recovery of labor markets is weaker than what would be suggested by prior experience. In particular, labor force participation is weaker than expected, and the duration of unemployment has been longer. This paper describes the dimensions of the problems, their implications, and issues concerning whether the U.S. Federal Reserve could have done more to forestall them—particularly with respect to its Large Scale Asset Purchases program.     

Recognition of tacit skills: sustaining learning outcomes in adult learning and work re‐entry

This paper is based on the project ‘Recognition of Tacit Skills and Knowledge in Work Re‐entry’ carried out as a part of the ESRC‐funded Research Network ‘Improving Incentives to Learning in the Workplace’. The network aims to contribute to improved practice among a wide range of practitioners. The study has investigated the part played by tacit forms of personal competences in the education, training and work re‐entry of adult learners. The models of learning produced within this study with the assistance of the Dynamic Concept Analysis method are used to provide a better understanding of individual case studies.     

Editorial

The relationship marketing paradigm is gaining increasing credence in consumer markets. Marketers need to get close to their customers to establish exchange relationships, and this “intimacy” is achieved using database technology and direct marketing communications. However, in implementing relationship marketing in this way, the potential exists for the use of technology to result in invasions of individual consumer privacy. The literature on relationship marketing and privacy are reviewed, and the findings of six exploratory focus group discussions, conducted in the UK, are presented. The study suggests that what some consumers define as “intrusion” is similar to what has been called “intimacy” by marketers. Nine propositions are presented which reflect the implications of current approaches to relationship marketing in consumer markets. In particular, the integral elements of meaningful relationships are absent or inhibited as a result of consumer concerns over intrusions of their privacy. Thus, marketers need to adapt their attitudes, behaviours, and processes in order to accommodate the participation of the consumer in the relationship. The implications for marketers are identified, and directions are offered for future research.