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21.
The relationship marketing paradigm is gaining increasing credence in consumer markets. Marketers need to get close to their customers to establish exchange relationships, and this “intimacy” is achieved using database technology and direct marketing communications. However, in implementing relationship marketing in this way, the potential exists for the use of technology to result in invasions of individual consumer privacy. The literature on relationship marketing and privacy are reviewed, and the findings of six exploratory focus group discussions, conducted in the UK, are presented. The study suggests that what some consumers define as “intrusion” is similar to what has been called “intimacy” by marketers. Nine propositions are presented which reflect the implications of current approaches to relationship marketing in consumer markets. In particular, the integral elements of meaningful relationships are absent or inhibited as a result of consumer concerns over intrusions of their privacy. Thus, marketers need to adapt their attitudes, behaviours, and processes in order to accommodate the participation of the consumer in the relationship. The implications for marketers are identified, and directions are offered for future research. 相似文献
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This research analyzes the performance of large corporations during the business cycles of the 1970s. The analysis identifies the level of diversification preferred by a risk-averse investor at different stages of the business cycle. The data base is a group of 222 large industrial corporations for which the number of four-digit SIC production areas has been determined for each firm. The analytical method used is that of second-degree stochastic dominance, a method that is sensitive not only to mean differences in corporate performance but also to the skewness of profitability distributions. The findings indicate that risk-averters would prefer the ten-year performance of moderately diversified firms to the performance of firms with low levels of diversification. In addition, moderately diversified firms were preferred to highly diversified firms. Finally, the experience of the 1970s suggest that there are serious managerial diseconomies of diversification in recessions. 相似文献
25.
Donald W. Jackson Lonnie L. Ostrom Kenneth R. Evans 《Industrial Marketing Management》1982,11(4):269-274
Given the importance of controlling marketing efforts, a study was conducted of industrial manufacturers to determine the extent of their use of various measures to evaluate different marketing activities. The predominate measures used for evaluation were sales volume with much less utilization of profitability, productivity, and expense measures. 相似文献
26.
Real Rates, Expected Inflation, and Inflation Risk Premia 总被引:2,自引:0,他引:2
Martin D. D. Evans 《The Journal of Finance》1998,53(1):187-218
This paper studies the term structure of real rates, expected inflation, and inflation risk premia. The analysis is based on new estimates of the real term structure derived from the prices of index-linked and nominal debt in the U.K. I find strong evidence to reject both the Fisher Hypothesis and versions of the Expectations Hypothesis for real rates. The estimates also imply the presence of time-varying inflation risk premia throughout the term structure. 相似文献
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This paper examines public expenditure incidence at small‐area level in cities. The motivations for such research are briefly reviewed. The article reports on an attempt at measuring public expenditure across the majority of programmes down to the level of Census wards and the actual results obtained for three urban local authorities in England. The relationship between spending, income and deprivation is examined overall and for particular spending programmes, using a number of approaches including regression‐based expenditure models. The conclusions suggest that spending is indeed targetted on poorer areas but raise questions about both the strength of this relationship and how best to measure deprivation and the need to spend. 相似文献
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Abstract The literature shows that two patterns of communication exist in an R&D environment, one dominated by a project system and the other directly related to distance. A study was made of the communication patterns of two laboratories about to merge. The study was able to show that differences do exist between the two laboratories, mainly because of the geographical differences on the two sites, but overall communication patterns were similar. These patterns showed that the number of communications did drop off with distance but work contacts and a project system override the distance factor. 相似文献
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This study represents an analysis of the changes in the environment, context and structure of an organization, using the full Aston Interview Schedule.2 The limitations of generalizing from a single case are acknowledged, but the longitudinal analysis provides support for the notion that organizations can and do develop self-evaluative capacities when threatened by external change. The results of the process of self-evaluation on the part of the organization are shown as changes in the organization's scores on the various scales of organizational context and structure developed by the Aston school, at two points in time. These changes provide support for a number of conjectures arising from previous analyses of the relationships among the structural dimensions of organizational form displayed by the Aston methodology; notably the relationship between size/standardization and centralization/standardization. The analysis also suggests that the centralization scale can be viewed as having two components – one related to policy decisions, the other to operational decisions. 相似文献
30.
Anthony J. Evans 《Economic Affairs》2010,30(3):70-71
Contemporary economic commentators have a habit of dismissing Austrian business cycle theory on the grounds that the implications for policy responses are unconvincing. Often the ‘Austrian’ position is misunderstood. But even if we wish to draw on other schools of thought to understand depressions, this does not affect the importance of Austrian insights to explain the boom. 相似文献