Augustin cournot and neoclassical economics

This paper compares Cournot's exposition of elasticity of demand and the theory of the firm with modern exposition. In the case of the theory of the firm, this comparison is accomplished by translating the modern textbook exposition into Cournot's mathematics. It is demonstrated that Cournot's exposition translates into current usage in all cases but that the degree of convolution in the translation process varies from case to case. For elasticity, only trivial algebraic manipulation is involved. For monopoly, the inverse derivative rule translates Cournot's exposition into current usage. The case of perfect competition is much more complicated. Although Cournot gets the same result as current theory, his mathematics doesn't translate directly into current usage. But a comparison in the text that doesn't appear in his mathematics suggests that he considered the modern derivation but chose to use another derivation. One reason for doing this is rather obvious. It fits better into Cournot's unified approach to the theory of the firm. It might also be judged more elegant and mathematically precise. With regard to oligopoly, Cournot provided, in a different contest, the analytical structure that is now used in IO to analyze differentiated oligopoly. It is retierated that Cournot had a general method for finding equilibria for non-cooperative games and was aware of the fact that his method was more general than a single application. The relation between Cournot equilibria and Nash equilibria is discussed. The author benefited from comments by Richard R. Ruble and a referee, but is responsible for all errors.     

Ownership dispersion as a second-best counterstrategy against monopoly

A literature on second-best pricing as counterstrategy against monopoly has evolved in economics. The purpose of this paper is to demonstrate that ownership dispersion through forced divestiture can be more effective in restricting the social damage of monopoly. Economists generally hold an ordinal view of utility. To the extent that the second-best literature suggests the possibility of reducing dead-weight loss through counterpricing, most economics would accept counterpricing as welfare increasing and reject ownership dispersion. The example presented in this paper suggests that this mindset may cause us to overlook promising alternatives.     

ACCOUNTING STUDENTS AT UNIVERSITY AND TECHNICAL INSTITUTE IN NEW ZEALAND

The first year intake of accounting students at Auckland University and the three technical institutes that serve the Auckland region were surveyed to find out: what characteristics differentiate university and technical institute students; their reasons for choosing to major in accounting; their perceptions of their own course and institution vis-á-vis the alternative course and institution; and the relative importance of family, friends and school personnel as influences on their choice of tertiary education. In general, university accounting students are significantly older (due mainly to the fact that university students tend to remain longer at secondary school), are better qualified academically and come from families higher on the socioeconomic scale. It was also found that university students perceive their course to have higher status, while stated reasons given by technical institute students revolve around the practicability and vocational orientation of the course. Parents, particularly father, and friends exert far more influence on educational and vocational decision-making than any other source, including school personnel.     

Psychological contracts and change

The concept of psychological contracts is not new, but its popularity among managers is relatively recent. As with most interpersonal structures, we don't know we need it until it is gone. The massive amount of organizational change that took place in the 1980s left damaged relationships in its wake. Implementing changes while discounting human needs played havoc with psychological contracts. Organizations lost something they had taken for granted. As leaders realized they didn't just need more efficient processes and technology in order to compete, but also needed motivated people, psychological contracts became an important topic. Unfortunately the concept was often used as just another technique to try to force people to become what their leaders thought they should be. Psychological contracts aren't very useful for that kind of work. They are much better as a tool for understanding the human needs and problems in an organization—including the needs of the change agents and leaders.     

International subcontracting: Improved prospects in manufactured exports for small and very poor LDC's

In recent years one of the most dynamic manufactured export sectors in developing countries has been the assembly and processing operations subcontracted from multinational firms. The paper analyzes this relatively new phenomenon as a possible opportunity for the small and very poor developing countries to increase their manufactured exports. After making a case that domestic size and level of economic development are not preconditions of success in exporting manufactures, it is further argued that small and very poor countries may even have a comparative advantage in international subcontracting. Not only does international subcontracting avoid some of the traditional obstacles which these countries experience in exporting manufactures, but the gains from this activity seem to be particularly beneficial to them.     

Using Segmentation and Prototyping in Engaging Politically-Salient Climate-Change Household Segments

Targeting messages to the different segments of a population is necessary to achieve support for policy addressing climate change. Finer segmentation and archetypal prototyping may be advantageous to provide an in-depth understanding of the most politically-salient segments. The research, conducted in Australia, used quantitative analysis to identify subsegments and prototypical respondents, followed by Jungian-style in-depth interviews to reveal the responses of segment representatives to different marketing stimuli. The results suggest that there are challenges in achieving majority support for action against climate change, but there are archetypal words and images that may garner action.     

Household norms and their role in reducing household electricity consumption

Researchers have only recently begun to investigate the role of the norms of the household or family group in energy‐efficiency decisions. These researchers have demonstrated that these norms can influence the behaviour and attitudes of children within the household. We contribute to their findings by providing a characterization of the use of household norms in household decisions about electricity efficiency. For our qualitative research, we conducted focus groups with three different household types: (1) share houses/young couples with no children; (2) households with children; and (3) empty nest/elderly households in three regional centres in New South Wales, Australia (total of 76 respondents in nine focus groups). Specifically, we found that household norms were evident in the decision‐making process through rules and expectations about behaviour and the use of sanctions to enforce or shaped that behaviour. We identified several drivers of household norms including a household member taking the role of ‘efficiency champion’ and the occurrence of critical incidents in the household. In addition, we found that household members try to establish household norms to socialize household members with the goal of the intergenerational transmission of desirable behaviours. Based on these observations, we conclude that household members employ norms to regulate and reduce their electricity consumption, and as a mechanism for consumer socialization. As such, our findings are important for marketers and policy makers tasked with regulating household consumption.     

A model of wine tourist behaviour: a festival approach

The study constructs a temporal model of wine tourist behaviour on the basis of the social psychologist' theory of consumer attitudes and related concepts with regard to past behaviour, satisfaction, perceived value and behavioural intentions. More importantly, this study added two dimensions to this model by proposing that satisfaction and perceived value had an impact on the attendees' intentions (i) to visit a local winery and (ii) to buy local wine products. Using a path analysis approach and data collected from the attendees at a regional wine festival, the study examined the above relationships. The results of this path analysis can be summarised as: (i) past behaviour influenced the intention to revisit and the level of perceived value, but had no effect on the level of satisfaction; (ii) perceived value strongly affected the level of satisfaction; (iii) satisfaction had a strong impact on future intentions to revisit and also an effect on intentions to visit local wineries and to buy local wine products; and (iv) perceived value affected the intentions to revisit the festival and to visit local wineries but did not influence the intentions to buy local wines. It is believed that the results of the present study will be useful to organisers of wine festivals and/or wine tourism developers. Copyright © 2008 John Wiley & Sons, Ltd.