Influences of visual attributes of food packaging on consumer preference and associations with taste and healthiness

Two experiments designed to investigate how the shape and colour of packaging, and product category, conjointly impact consumers’ product and packaging expectations are reported. In Experiment 1, the shape (rounded vs. angular) and visual appearance (greyscale, red‐to‐yellow and blue‐to‐green colour schemes) of the packaging were manipulated. Dependent measures were preference (willingness to purchase the product, how attention‐capturing the packaging is, and the pleasantness of the design) and any taste associations. In Experiment 2, shape (rounded vs. angular), colour (red‐to‐yellow vs. blue‐to‐green colour schemes), and product category (buttery vs. cereal cookies) were manipulated. In this case, the dependent measures were the perceived product healthiness and the preference of consumers. The results of Experiment 1 revealed that packaging colour influenced product preference. Red‐to‐yellow and blue‐to‐green colour schemes and angular packaging were preferred over greyscale and round packaging. Colour also influenced taste associations, while shape only influenced ratings of expected sweetness. In Experiment 2, packaging shape and product category influenced product preference. In particular, rounded packaging and the packaging of buttery cookies were preferred over angular packaging and the cereal cookies packaging. The healthiness of the product was rated higher for the rounded and red‐to‐yellow packaging containing a buttery product. Taken together, these results highlight the important role played by colour, shape, and category on the expectations and associations elicited by viewing product packaging.     

Profiling the segments of visitors to Portuguese protected areas

This study identifies the diversity of domestic visitors to Portuguese protected areas (PPA) based on benefit segmentation. The segments of PPA visitors are also compared with other nature-based tourist segments using some empirical benefit segmentation literature. Data were collected by means of a self-administered questionnaire and multivariate statistics techniques (principal components, hierarchical and K-means cluster analyses) were applied. Five distinct segments of visitors were identified based on the motivation for their visit and further characterized by the perceived importance of activities, facilities and services, frequency of visit and socio-demographics. Three segments are nature-focused and two are focused on activities or events. Only one segment shows specific interests and motivations associated with ecotourism and similar characteristics to international ecotourists; moreover, the reasons for the visit in one segment are unrelated to any of the motivations of nature-based tourism. Some implications for management are also described.     

On the ‘Disclosure Initiative – Principles of Disclosure’: The EAA Financial Reporting Standards Committee’s View

Abstract

This paper summarises the contents of a comment letter produced by a working group of 12 academics in response to the International Accounting Standards Board (IASB) Discussion Paper on principles of disclosure. The comment letter was submitted by the Financial Reporting Standards Committee (FRSC) of the European Accounting Association (EAA). The work includes reviews of relevant academic literature of areas related to the various questions posed by the IASB in the Discussion Paper, including the ‘disclosure problem’ and the objective of the project, the suggested principles of effective communication, the roles of the primary financial statements and notes, the location of information and the use of performance measures. The paper also discusses the disclosure of accounting policies, the objectives of centralised disclosure, and the New Zealand Accounting Standards Board staff’s approach to disclosure.     

Nascent Entrepreneurs' Motivations in European Economies: A Gender Approach Using GEM Data

ABSTRACT

Entrepreneurship is becoming an important source of employment for women in many countries. There are different circumstances and motives that contribute to the decision to start a business. In this study, we developed a model that can estimate the probability of individuals becoming nascent entrepreneurs by opportunity or necessity. The model considers individuals' sociodemographic characteristics and European economies' perceived characteristics as oriented towards efficiency or innovation. Statistical logistic regression was used to test the model. The results show statistically significant differences between genders, European economies oriented either to efficiency or innovation, and entrepreneurs who are born out of opportunity or necessity.     

Hope and positive affect mediating the authentic leadership and creativity relationship

The study analyzes how authentic leadership (AL) predicts employees' creativity both directly and through the mediating role of employees' positive affect and hope. Two hundred and three employees working in Portuguese retail organizations participate in the research. Employees report their hope and positive affective states, as well as the AL of their supervisors. Supervisors report the employees' creativity. The main findings are: (a) AL predicts employees' creativity, both directly and through the mediating role of employees' hope; (b) AL also predicts employees' positive affect, which in turn predicts employees' hope and, thus, creativity. The study enriches the understanding of the processes through which AL improves employees' creativity, and provides valuable insights for both scholars and practitioners. By promoting AL, and employees' hope and positive affect, organizations may increase employees' creative performance, creativity being an important path to organizational performance.     

Entrepreneurial orientation and motivation to start up a business: evidence from the health service industry

This study aims to investigate the entrepreneurial orientation and motivation to start up a business in a specific group of health care professionals (HCP), namely diagnostic and therapy technicians. Primary data collected through a sample of 367 HCP is used. The results regarding the entrepreneur’s psychological and cognitive profile supported the hypothesis that HCP who have previously created a firm have particular psychological and cognitive characteristics conducive to entrepreneurial activity. The results also demonstrate that motivation influences the willingness of firm creation. Additionally, this study highlights some implications for management seeking to promote the emergence of context-relevant conditions that would allow HCP to launch their own business venture more readily.     

Consumer and retailer perceptions of hypermarkets and traditional retail stores in Portugal

Since its appearance in the mid 1980s, the hypermarket is a symbol of the modernisation of Portugal. It has dramatically changed not only the retailing structure in this country but also Portuguese buying behaviour. To better understand these changes, personal interviews were conducted with 500 Braga consumers. In addition, a mailed survey was administered in the same market to 204 traditional retailers. The results show that, for consumers, the hypermarket is the preferred type of retail store for frequently purchased packaged goods, due to its low prices and convenient one-stop shopping. The perception of traditional retailers is that the hypermarkets affected them negatively. The comparative analysis suggests that, although consumers do not have a negative opinion about traditional retail, they do not share the same favourable opinion that traditional retailers have about themselves.     

Reconsidering union membership in Spain, 1977-1994: halting decline in a context of democratic consolidation

Examining newly available figures, this article argues that in spite of Spanish high unemployment and economic re-structuring, union membership in Spain increased significantly from 1986 to 1993. The effect of democratic consolidation, as well as complex union dynamics in the labour market, generate this recovery that challenges, to some extent, the pessimistic union decline thesis.     

Public policies,political cleavages and urban space: state infrastructure policies in São Paulo,Brazil, 1975–2000

This article deals with the state policies of urban infrastructure in São Paulo, Brazil, from 1975 to 2000. Working with primary information about the investments made by the state in public works, we discuss a series of arguments present in the urban studies literature about the patterns of state investment in urban spaces and propose an alternative explanation for state action in Brazilian urban spaces in recent decades. We analyze the main elements that have influenced the overall pattern of investments, describe the main characteristics of this policy over time and in each of the municipal governments of the period, as well as develop an evaluation of the spatial distribution of the resources among each of the main social groups in the city.