Organizational communities of practice: Review,analysis, and role of information and communications technologies

Information and communications technologies (ICTs) play a key role in supporting Communities of Practice (CoPs). A review of the extant literature reveals six factors that facilitate or constrain the development, sustenance, and effectiveness of CoPs that, in turn, enable generative and degenerative structures and behaviors that affect epistemic environments within Organizational Communities of Practice (orgCoPs). OrgCoPs are accepted as beneficial organizational learning structures and need to be deliberately designed and cultivated. The materiality of ICTs that is used to support orgCoPs may play a role in supporting or opposing seeding structures. The literature review further reveals five material properties that describe the relationship between the orgCoPs and the technologies used to support it. We argue that these distinct but intersecting properties are germane to understanding the role that ICTs play in supporting orgCoPs and propose that the future work on orgCoPs could be nuanced if examined through the lens of ICTs’ materiality.     

Third-country effects on the formation of free trade agreements

The recent proliferation of free trade agreements (FTAs) has resulted in an increasingly complex network of preferential trading relationships. The economics literature has generally examined the formation of FTAs as a function of the participating countries' economic characteristics alone. In this paper, we show both theoretically and empirically that the decision to enter into an FTA is also crucially dependent on the participating countries' existing FTA relationships with third countries. Accounting for the interdependence of FTAs helps to explain a significant fraction of FTA formations that would not otherwise be predicted by countries' economic characteristics.     

Marketing strategy in emerging markets: a conceptual framework

Citing difference between emerging and developed markets, scholars highlight need for different approaches to marketing in emerging markets. In this paper, we argue that while there are some unique characteristics of emerging markets, all countries within emerging markets do not have similar levels of product penetration and consumption. As a result, it is wrong to assume that emerging markets are untapped and under-served across the product categories. To a list of characteristics identified as unique to emerging markets, we add large population as an important characteristic and discuss its strategic implications. We develop a conceptual framework that factors in combined effect of varying degrees of product penetration & consumption levels with large population of emerging market countries. The conceptual framework identifies four strategic alternatives for marketing in emerging markets. Instead of recommending any generic marketing strategy, we propose that marketers need to choose an appropriate mix of strategies aimed at primary and selective demand creation in emerging markets.     

Existence level differences and spatial industrial restructuring in South Africa: RDP imperatives

The change of government in South Africa and the subsequent implementation of the Reconstruction and Development Programme (RDP) has necessitated afresh look at the spatial‐economic development policies of the past. Recently, an attempt was made to measure differences in existence level in South Africa using a combination of First and Third World criteria. In this paper these differences are related to general trends in population redistribution in the country since 1960 in an effort to assess the probable impact of existence level difference and migration on urbanisation in South Africa in the long run. On the basis of these assessments, expected trends in urban development in South Africa are compared with previous industrial development policies in an effort to determine RDP imperatives for the future.     

Getting along long distance: understanding conflict in a multinational team through network analysis

Multinational companies (MNCs) create international teams to pool global talent and meet organizational goals. But the many differences among team members are fertile ground for conflict. While traditional conflict management techniques gather all team members together to resolve or minimize conflicts, geographic dispersion greatly increases the time, money, and disruption to daily workflow activities necessary to bring multinational teams together. We use a social network perspective to identify and prioritize conflicts to increase team effectiveness, allowing management to focus on the most critical conflicts first. Further, we show that the most critical conflict might not be between headquarters and country subsidiaries, but between two country subsidiaries.     

Careers and motherhood: policies for compatibility

This paper examines the economic issues relevant to policy debatesthat surround the increasing labour force participation of mothers.We review the main changes in women's labour market participationin Britain. The main source of increase in women's participationrates has come from mothers returning to work after childbirthafter progressively shorter intervals. The major influenceson this behaviour and the length of time spent out of work overthe first childbirth and the associated empirical work are alsoreviewed. These changes have raised issues relevant to maternityand parental leave, childcare provision, employers' family-friendlyworking arrangements and children's welfare. The paper makessome recommendations about how to further gender equity in aform compatible with family life.     

Influence of demographics,psychographics, shopping orientation,mall shopping attitude and purchase patterns on mall patronage in India

Retail boom in India is generating considerable interest from within the country as well as abroad. This growth in retail has been fueled by the mushrooming of shopping malls across the country. Despite this very little is known about the characteristics of the Indian mall shoppers. Also of special interest is the behavior of heavy shoppers because regardless of the footfalls at the mall, if the money spent is low, the mall does not benefit. The purpose of this study, therefore, was to profile Indian mall consumers, identify characteristics differentiating the high rupee volume purchasers at the mall and to evolve a model that can help predict heavy rupee volume purchasers in a catchment.The results of this study, spanning eight cities of India and 3026 mall consumers, indicate that the heavy shoppers are significantly different from the other groups along multiple demographic and socio-economic variables, behavioral variables, attitude and shopping orientation. Additionally, the study contributes to literature by evolving a typology of shoppers. The model evolved using Discriminant Analysis was used to predict potential heavy and low rupee volume purchasers for a city of interest, where currently there are no malls.     

Putting one-to-one marketing to work: Personalization, customization, and choice

The tailoring of a firm’s marketing mix to the individual customer is the essence of one-to-one marketing. In this paper, we distinguish between two forms of one-to-one marketing: personalization and customization. Personalization occurs when the firm decides what marketing mix is suitable for the individual. It is usually based on previously collected customer data. Customization occurs when the customer proactively specifies one or more elements of his or her marketing mix. We summarize key challenges and knowledge gaps in understanding both firm and customer choices in one-to-one markets. We conclude with a summary of research opportunities.