Effects of co‐creation claim on consumer brand perceptions and behavioural intentions

Increasingly often, companies ‘co‐create’ with consumers in open innovation practices to develop new products more effectively. Little is known about how co‐creation affects consumer brand perceptions in the mass market. We hypothesize that co‐creative brands – as opposed to non–co‐creative brands – are perceived as more authentic and sincere, and are associated with relatively positive behavioural intentions. A between‐subjects experiment was conducted to test these hypotheses in an online panel of consumers who did not take part in co‐creation. The experiment had a 3 (control vs. co‐creation vs. co‐creation supported with some visual proof) × 2 (well‐known existing brand vs. fictitious brand) design. Quantitative data analyses (n = 530) confirmed that for both brands, co‐creation affects brand personality perceptions directly and behavioural intentions indirectly. This study shows that co‐creating with consumers can be a strategic method to positively influence product perceptions and behavioural intentions.     

Specialized new graduate RN critical care orientation: retention and financial impact

New graduate RN retention in the first year of employment is a challenge for hospitals, ranging from a low of 25% to a high of 64%. he objectives of this study were to determine the retention and costs associated with the employment of new graduate RNs before and after the initiation of a specialized year-long critical care orientation program. Retention was compared between two independent groups of graduate RNs in the critical care units of two tertiary hospitals in a multi-hospital health care system in metropolitan New York. The major study findings were a significant difference in retention between the two groups at 3 months, 9 months, and 12 months, and an annual financial savings related to decreased nursing turnover. Specialized orientation programs that support new graduate RNs have documented increased retention and decreased turnover. Health care finances are positively impacted by specialized orientation programs.     

Organizational success and success criteria: Conceptual issues and an empirical illustration

This paper deals with the concept of “organizational success” and success criteria. The discussion reveals that success may be conceptualized and measured in several ways. A variety of criteria for describing, explaining and predicting organizational success dealt with in the literature are explored in a small-scale study conducted in the newspaper industry. The findings show that commonly used success criteria, based on both unobtrusive and obtrusive data, are more or less unrelated, mapping different and only partly understood aspects of organizational success. Theoretical and management implications are highlighted.     

A mechanism for reducing small-business customer waiting-line dissatisfaction

This paper presents a technique whereby a small business (i.e. a one-cash register operation) can reduce customer waiting-line time dissatisfaction in the purchase stage of the consumer decision process. When the queue length reaches or exceeds critical value N^*, another employee is temporarily transferred to the role of ‘server assistant’ to increase the effective service rate; when the queue length eventually decreases to a second critical value N_*, the server assistant returns to primary duties. An optimal customer-reneging decision model is utilized to model the reneging character of the queue. Simulation experiments confirm key hypotheses concerning the behaviour of the queue and compare the effectiveness of a computed (N^*, N_*) policy with that of alternatives.     

From ‘social club’ to ‘integrated membership scheme’: developing membership schemes strategically

Changes in the economic and political climate have resulted in income generation becoming increasingly important for cultural organisations and one method of achieving this is to develop closer relationships with individuals, for example, members. Friends' schemes (also known as membership schemes, societies and organisations) exist in a variety of formats and provide organisations with a range of benefits in addition to their income‐generation potential. These include advocacy, influence and a stable volunteer base. This paper makes a contribution in three areas of cultural management: it presents the findings of a study of friends' schemes within large museums and galleries in London and identifies distinctive typologies of scheme; creates a framework that practitioners can use as a diagnostic tool to analyse their own scheme; and finally, provides strategic direction to assist in the evolution of membership schemes. Copyright © 2003 Henry Stewart Publications