The Effectiveness of Post-Disaster Recovery Marketing Messages—The Case of the 2009 Australian Bushfires

An understanding of how best to communicate with the tourism market in the wake of a disastrous event is essential for destination marketing organizations seeking to manage the misperceptions and media-imposed attitudes held by potential visitors. To date, the literature remains silent in terms of the types of messages destination marketing organizations are best to employ when a disaster has hit and consequently marketers often take an “ad hoc” approach to their post-disaster communications that may or may not be effective in terms of encouraging visitation. In response to this knowledge gap, the research presented in this article adopted an experimental methodology to examine the effectiveness of nine disaster recovery message themes commonly used by destination marketing organizations. The messages were presented to respondents via a print advertisement promoting the Victorian region of Gippsland—a tourism region severely affected by the 2009 Black Saturday Bushfires. The results revealed that a marketing message endorsed by a well-known and well-associated celebrity figure is likely to be most effective in encouraging tourists to return to or visit a disaster-affected destination 12 to 24 months following the event. The findings also revealed a significant relationship between past visitation and the time frame in which visitors will visit a disaster-affected region. Those who had visited the region four times or more were much more likely to return within 6 months of the event than less frequent visitors. A final important message revealed in this study was the fact that the tourism market is not averse to disaster recovery promotional activities, a concern often considered by destination marketers when planning their post-disaster recovery campaigns.     

Implications of a TAF program stigma for lenders: the case of publicly traded banks versus privately held banks

Term auction facility (TAF) was created during the financial crisis as a substitute for the Federal Reserve’s discount window, the lender of last resort. We hypothesize if TAF borrowing is viewed as a bailout then publicly traded banks would borrow relatively fewer TAF funds to avoid a bailout stigma. We find publicly traded banks did borrow less (as a percent of total assets) in the TAF program than privately held banks. Further, too-big-to-fail banks and investment banks borrowed relatively less than other publicly traded banks indicating greater levels of public scrutiny reduces borrowing under emergency government liquidity programs. We also find that publicly traded banks pledged lower quality and less liquid collateral than private banks when borrowing under the program. Our results suggest TAF provided more benefit to traditional privately held banks with strong balance sheets that were able to borrow relatively greater amounts in anticipation of either future liquidity needs as suggested by Ivashina and Scharfstein (J Financ Econ 97:319–338, 2010) or increased lending as found by Berger et al. (The Federal Reserve’s discount window and TAF programs: “pushing on a string?” Working paper, University of South Carolina, 2014).     

Expectations,Strategies and Prospects of Farmers in View of Croatia’s Pending EU Accession

In Croatia, farmers prepare themselves for the impending EU accession and consider their future economic opportunities in and outside agriculture. This study on farmer's strategies reviews empirical evidence of a unique household survey conducted in early 2007 in Croatia. The main objective of this paper is to present new insights on the transition dynamics in one of the EU candidate states with good prospects to accede within the coming years. Based on empirical data we present a multinomial regression model on drivers of farm household’s livelihood strategies. Farm exit, farm expansion and the combination of farm and non-farm incomes are the main strategies which are tested against socio-economic variables with a potential influence on them.     

Economics at the FCC 2020–21: Closing the Connectivity Gap,COVID-19 and Telehealth,Spectrum Auctions,Communications Marketplace Report,and Economic Research

Review of Industrial Organization - The U.S. Federal Communications Commission is responsible for regulation in the communications marketplace and for management of the nation’s non-federal...     

Planting food sustainability thinking and practice through STEM in the garden

International Journal of Technology and Design Education - Science, Technology, Engineering and Mathematics (STEM) education has been identified as a keystone teaching and learning area for...