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131.
    
This research aims to develop a framework of consumer–brand relationship by taking an experiential view. In this article, the authors report a cross‐cultural comparative study that was conducted on a sample of real consumers at coffee chain stores in Shanghai, China, and Taipei, Taiwan. The findings reveal that individual as well as shared experiences work through brand association, brand personality, brand attitude, and brand image to shape a consumer–brand relationship. © 2006 Wiley Periodicals, Inc.  相似文献   
132.
As part of a new focus on sustainability, this study examines the effects of technological attributes, market potential, and environmental factors on the commercialization of technologies. A survey was conducted on two of Taiwan’s promising sustainable high-tech industries—solar photovoltaic (PV) and light emitting diodes (LEDs). We found that if the technologies possess the specific attributes of innovativeness, genericness, simplicity, and compatibility, as required by the potential adopters, the level of market potential will be more favorable and technology commercialization (TC) probability will be higher. In addition, the results of regression analysis indicate that environmental requirements play moderating roles in affecting the relationships between market potential and TC probability. The empirical findings highlight the role of market potential as a mediator between technological attributes and the likelihood of commercialization. Furthermore, environmental factors moderate the influence of market potential on TC. The results of this study can provide firms’ operations with insights into resource allocation, sustainable development, and competitive advantages in an intensely competitive environment.  相似文献   
133.
In addition to measurable economic consequence of an alternative investment decision, there are other important prospective consequences which cannot readily be reduced to a single common denominator stated in money terms. The extant literature of engineering economy almost entirely avoids discussion of the considerable problems which arise when attempts are made to include “irreducibles” formally in analysis, although some progress has been made in recent years in other academic disciplines. This paper, based upon some earlier work for the United States Navy, suggests a technique which can be used to include “irreducibles” along with monetary data in determining relative desirability of mutually exclusive alternative proposals. The logic of the problem and the formal structure of a desirable solution are discussed.  相似文献   
134.
A test procedure, derived from arbitrage pricing theory, that permits the measurement of the security selection performance of professional portfolio managers is developed and applied to a sample of mutual funds over the period of the 1970's. The evidence indicates that more than one factor was present in the market during that interval as a systematic influence on the profile of securities returns. Consistent with prior studies, the evidence also suggests that mutual fund portfolios did not outperform a passive buy-and-hold investment strategy. A comparative analysis of the same data, using performance measures based on the single-factor market model, produces similar but less powerful results, both in the aggregate and at the individual fund level.  相似文献   
135.
Conventional event study methodologies that require a stationary return generating process are generally not applicable to option studies because options are known to have constantly changing risk-reward characteristics over time. Nevertheless, this paper attempts to analyze call price behavior in response to earnings and dividend surprises using the mean-adjusted return method and the cumulative sum method; both methods assume stationarity. With proper risk-neutralizing modifications along with careful specification of the test design, we were able to overcome the difficulty of such time-dependent methodologies. The empirical results show the robustness of the method across calls of different maturities and exercise prices.  相似文献   
136.
    
We provide a retrospective evaluation of European Financial Management (EFM) from 1995 to 2008. In 14 years, EFM has published a total of 333 articles, with 564 authors from 299 academic and non-academic institutions. The authors and institutions represent 26 different countries. Two interesting results emerge from this analysis. First, although EFM is a young finance journal, it has achieved a highly respectable status among all finance journals. In fact, EFM has surpassed a number of well-established finance journals in its research impact. Second, consistent with its mission, EFM has published articles whose authors have European affiliations and research content. Nonetheless, we find that EFM is the publication outlet of authors outside the European region as well. The rising readership and variety of articles published suggest that EFM is a general finance journal that has done very well in serving the interests of the finance profession for the last 14 years.  相似文献   
137.
    
This research explores the influence of affective state on ad and product judgments for advertising that features promotional offers of high and low price value. Consistent with expectations, Study 1 found that for happy participants, high‐price value premiums generated higher ad believability ratings, which in turn enhanced ad and brand attitudes. For sad participants, however, the positive effects of high‐price value premiums were attenuated due to message believability discounting. It is proposed that the moderating influence of affective state on responses to ads featuring premiums should be more likely to emerge when attention to premiums is high, as in situations where ads feature less important product attributes or when consumers plan to purchase a product. Study 2 found that the interaction between affective state and premium value was significant when ads featured less important product attributes, but not when they featured important product attributes. Study 3 found that the interaction was significant for participants who intended to purchase the product in the near future, but not for those who did not have purchase intentions. © 2009 Wiley Periodicals, Inc.  相似文献   
138.
    
Performance evaluation is more than a quantitative concept but should also take industrial characteristics into account in order to form an accurate evaluation. In the past, evaluations of the operational performance of knowledge-based industries have missed out a significant factor, which is intellectual capital (IC). By adopting data envelopment analysis (DEA), a multiple-objective decision making method, this study aims to construct an efficiency evaluation model for the Taiwanese digital content industry based on the perspective of IC. The empirical results suggest that the scale of the digital content companies does play an important role in influencing the operating efficiency. The firms have a small amount of capital can still attain optimal efficiency, from the perspective of IC. In addition, human resource capital and customer capital are the most significant influential factors that deserve digital content firms’ attention. It is suggested that enterprises in the digital content industries should focus more on managing their IC. DEA can provide the semiconductor firms’ operations with insights into resource allocation and competitive advantage as well as help with strategic decision-making.  相似文献   
139.
    
In this study, we take advantage of the unique features of the Taiwan stock market, where short selling is forbidden within the first six months following an IPO. We examine the effects of short selling on IPO price efficiency and the relation between short selling activities and the fundamental value of IPO stocks. We find that price efficiency is improved with increased short selling after the lifting of short sale constraints on IPO stocks. We also show that short sellers tend to target IPO stocks with low fundamental ratios, but simultaneously avoid stocks with high transaction costs. In addition, we provide empirical evidence that short sellers focus more on temporary price fluctuations rather than temporary fluctuations in fundamentals.  相似文献   
140.
In this paper we investigate the efficiency of a class of transaction-generating algorithms, originally suggested in Bollerslev and Domowitz (1993). Our comparison utilizes real transaction data recorded over Reuters D2000-2 electronic broking system for 7 h in June 1993 and transaction data generated from FXFX quotations over an identical period. Results suggest that, at this high-frequency data sampling, the performance of these transaction-generating algorithms is poor, with the most likely explanation of this outcome due to the high-frequency characteristics of FXFX spreads and quotation intensity.  相似文献   
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