The purpose of this article is to determine market orientation’s relative impact on small-business performance, compared to
other influences, in an integrated model using longitudinal data. Contrary to expectations based on the management literature,
the results indicate weak causal relationships between market environment, small-firm structure, and small-firm strategy.
The results further indicate weak influences of these variables, but strong and consistent influences of market orientation,
on various measures of small-firm performance. Contrary to expectations based on business policy literature, relative product
quality and new product success were not significant influences on profitability, perhaps due to the significant influence
of market orientation on these variables. In addition, although increases in growth/share had a significant short-term influence
on increases in profitability, high levels of previous years’ firm growth/share had a negative influence on current profitability.
The previous year’s level of firm coordinating systems and market competitive intensity has a significant impact on the level
of small-firm market orientation. 相似文献
A basic needs survey was conducted among people living on two agricultural smallholder schemes in Venda. The paper describes the research methodology and assesses the availability of education and the nutritional status of respondents on these two schemes.
Neither the availability of formal schooling nor extension work is satisfactory. The situation regarding primary education has improved over the last few years and almost every child in the survey area goes to school. This seems to be an indication of changing attitudes among parents, increased money available for schooling, as well as greater financial commitments from the Government. However, informal training through extension is carried out only on an irregular basis.
An assessment of the frequency of consumption of various foodstuffs suggests an emphasis on carbohydrates at the expense of proteins, minerals and vitamins. Villagers interviewed indicated that food is in short supply and that allocation of additional land could assist in overcoming these shortages. 相似文献