Low involvement,low price and low quality image renegotiated – a case study of staple food package design

The food sector is identified as one of the fastest growing industries introducing package innovations and new package designs. This article is based on a packaging development project of a food company producing eggs. The case presents the company's first-time engagement with package development. The materials generated during development project serve as a starting point for an interpretive single case study. The units of analysis are three perspectives identified by the various research as essential for the packaging development project. These are the food company's, an outsourced branding and packaging consultants' and that of the consumers'. This study is motivated by how the package attributes are perceived as meaningful in the particular context and by how the package attributes are created when a low involvement primary food product package is developed. The exposition of case study findings is organised according to a theory-led literature review outlining the essential package attributes and a project-led case describing how these attributes were created during the project. The results show signs of substantial qualitative differences in contribution of the participants as well as the quality of information they provided for the package development. Moreover, findings on packaging development indicate that the practical interplay between company, external consultancy and information generated by the consumer research provide together a backed up and sharper view on packaging development decisions made during the project.     

Understanding recreational shopping: A new approach

Abstract

In this article recreational shopping is of concern, the course of action whereby individuals experience enjoyment from shopping. The article reviews previous research in the area and suggests directions for further research. It is suggested that research in the area would benefit from drawing more upon research that focuses on the sociocultural, experiential, and symbolic aspects of consumption, such as, for instance, consumer culture theory (CCT). Thus, it is argued that recreational shopping needs to be acknowledged as a multifaceted activity that may be performed in various ways and embody different types of consumer meanings. It is also argued that there is a need to focus more on the influence of retail environments on individuals engaged in recreational shopping.     

An entrepreneurial process perspective on succession in family firms

We review and analyze previous literature on succession in family firms from an entrepreneurial process perspective. Through a three-step cluster analysis of 117 published articles on succession in family firms published between 1974 and 2010, we find several themes within which succession can be understood from an entrepreneurial process perspective where both the entry of new owners and exit of old owners are associated with the pursuit of new business opportunities. We identify gaps within each cluster and develop a set of research questions that may guide future research on succession as an entrepreneurial process. Since succession involves implications for individuals, families and firms, we suggest researchers should adopt a multilevel perspective as they seek answers to these research questions. Our review and analysis also underlines the need to focus on ownership transition rather than only management succession, and the importance of carefully defining both succession and family firm.     

Targeting Young Voters in a Political Campaign: Empirical Insights into an Interactive Digital Marketing Campaign in the 2007 Finnish General Election

At general elections across Europe, turnout among young people tends to be significantly lower than among older voters. Therefore, this article examines a digital marketing campaign that was targeted at young voters in the 2007 Finnish general election. More specifically, this article aims to provide insights into the creative development process of a political marketing campaign and the nature of the client-agency relationship in political campaigns. The methodology adopted in this article consisted of in-depth interviews with key informants involved in the campaign planning and implementation. The results provide new empirical insights into the challenges that political campaigner may face when they target political marketing at young voters. In addition, the results suggest that there are differences between commercial and political marketing also in a digital marketing context. Finally, the results support the view that marketing professionals have a strong role in a creative development process of a political marketing campaign. The ideas put forth herein can certainly help advertising professionals to plan political marketing campaigns that engage young people in future elections and therefore aid candidates in their quest to achieve electoral success.     

International Exploitation of Domestic R&D Exploration: New Insights from Russian Manufacturing Firms

In this paper, we approach R&D cooperation and international market expansion from an exploration-exploitation perspective and look how various domestic R&D partners affect international market expansion activities in Russian firms. Our findings, based on a data survey of 206 manufacturing companies, show that different partners affect differently when it comes to market expansion and that their effect depends on a number of things such as the proximity of the international market. Using the exploration-exploitation approach, we are able to explain the phenomenon in more detail and so contribute to the existing international business and innovation management literature.     

Company and meal choices considered by Nordic adolescents

This article examines the meal choices considered by Nordic adolescents in two social situations: for themselves and for the family. In addition, the frequency of family meals is compared between the countries studied. The survey data (n = 1539) were collected during 2006–2007 from 9th grade students (aged 14–17 years) in Finland, Sweden, Denmark and Norway. Analysis was based on both quantitative variables and open‐ended data. Family meals were found to be less common among Finnish respondents than in the remaining data. In all countries but Denmark, the number of parents in the family had an effect on the frequency of family meals. Meals echoing or fully meeting the structural definition of a ‘proper meal’ were most common when describing meals for the family. The difference between the two social situations was most apparent for those who mentioned ‘Fast food dishes’ for themselves. Gender differences in open‐ended questions were smallest in Denmark and most apparent in Norway. Future studies should focus not only on how many of adolescents eat in what is termed an unhealthy way but also on how they themselves perceive and conceptualize eating, and what kinds of justifications they give to their everyday choices in different social contexts.     

Linking HRM and knowledge transfer via individual‐level mechanisms

In response to recent calls for more research on micro‐foundations, we seek to link human resource management (HRM) and knowledge transfer through individual‐level mechanisms, arguing that individual‐level conditions of action influence the extent to which employees engage in knowledge exchange. We examine four such conditions empirically using data from 811 employees in three Danish multinational corporations (MNCs). Our findings suggest that individual‐level perceptions of organizational commitment to knowledge sharing, and extrinsic motivation, directly influence the extent to which employees engage in firm‐internal knowledge exchange. We also find that intrinsic motivation and engagement in social interaction significantly mediate the relationship between perceived organizational commitment and knowledge exchange. Given that HRM can influence such conditions through an overall signaling effect and various practices, an understanding of these micro‐foundations will shed light on how organizations can effectively enhance knowledge transfer through HRM. © 2012 Wiley Periodicals, Inc.     

Working capital management in the automotive industry: Financial value chain analysis

Financial value chain analysis is used to examine working capital management by cycle times in the value chain of the automotive industry during 2006–2008. The applied method offers a holistic view of the value chain from raw materials to the end customers. The average cash conversion cycle of the value chain of the automotive industry was 67 days. According to the study, the change of cycle times of working capital followed mainly the change of cycle time of inventories. The position of the stages of the value chain measured by the cash conversion cycle did not change substantially from 2006 to 2008.     

Directional output distance functions: endogenous directions based on exogenous normalization constraints

In response to a question raised by Knox Lovell, we develop a method for estimating directional output distance functions with endogenously determined direction vectors based on exogenous normalization constraints. This is reminiscent of the Russell measure proposed by Färe and Lovell (J Econ Theory 19:150–162, 1978). Moreover it is related to the slacks-based directional distance function introduced by Färe and Grosskopf (Eur J Oper Res 200:320–322, 2010a, Eur J Oper Res 206:702, 2010b). Here we show how to use the slacks-based function to estimate the optimal directions.