Un/ethical Company and Brand Perceptions: Conceptualising and Operationalising Consumer Meanings

Based on three empirical studies, this research sets out to conceptualise and subsequently operationalise the construct of consumer perceived ethicality (CPE) of a company or brand. Study 1 investigates consumer meanings of the term ethical and reveals that, contrary to philosophical scholars?? exclusively consequentialist or nonconsequentialist positions, consumers?? ethical judgments are a function of both these evaluation principles, illustrating that not any one scholarly definition of ethics alone is capable of capturing the content domain. The resulting conceptualisation identifies six key themes explicating the construct. Building upon these findings, studies 2 and 3 were conducted to operationalise CPE. Such operationalisation is an essential prerequisite for future explorations and theory development given the absence of a suitable tool to capture and quantify the strength and direction of CPE. The key focus was on developing a valid and reliable multi-item measurement tool that is practical, parsimonious and easy to administer. The scale??s general applicability allows deployment in academic and business contexts as well as different research areas and doing thus facilitates the much-needed theory building in this new research area.     

The Impact of Product Market Competition on Employers’ Training Investments. Evidence from German Establishment Panel Data

According to different training theories the sign of the relationship between competition and training is ambiguous. Using a large panel data set of German manufacturing establishments, this paper investigates the impact of product market competition on training incidence and on the share of trained workers. In our empirical analysis, we use three indicators of product market competition which are the Herfindahl index, the number of firms at the 3-digit industry level and the price-cost margin. After controlling for unobserved heterogeneity, there is no statistically significant effect of product market competition on training.