Destination brand experience and visitor behavior: the mediating role of destination brand identification

ABSTRACT

Destination branding has emerged as a critical tool for achieving competitive advantage through various conceptualizations, focusing on various aspects of branding. This research examines the role of destination brand experience (DBE), a new conceptualization, in assessing the holistic and unified view of tourism destinations. The conceptual model proposed in this research has been validated using structural equation modeling, based on the primary responses collected from 312 and 262 foreign visitors for study 1 and study 2 respectively, conducted at two different tourism destinations in India. Findings of both the studies suggest that various dimensions of DBE have a varied influence on destination brand identification (DBI), which subsequently affects both tourists’ trust and loyalty toward tourism destinations. In addition, DBI emerges as an important mediator for the relationship between DBE and destination trust (DT) as well as DBE and destination loyalty (DL). The study provides several implications for destination marketers about building trust and loyalty among tourists using DBE and DBI.     

Price convergence across regions in India

The paper attempts to examine whether there is price convergence across various regions in India. Using panel unit root tests that are robust to cross-sectional dependence, it is found that relative price levels among various regions in India are mean-reverting. Further, we decompose each series into a set of common factors and idiosyncratic components. The decomposition enables us to test stationarity and estimate half-lives of the common factors and the idiosyncratic components separately. Both these components are found to be stationary. Idiosyncratic price shocks, however, are found to be more persistent as compared to the common factor. Results also indicate that transportation cost proxied by distance can explain a part of the variation in prices between two locations in India. The authors would like to thank Dibyendu Bhaumik for arranging the data for this study. Views expresed in the paper are personal and do not reflect the views of the organizations.     

Comparison of test vs. control treatments using distance optimality criterion

We consider the problem of comparison of one test treatment (τ₀) with a set of v control treatments (τ₁, τ₂, …, τ_v) using distance optimality [DS-optimality] criterion introduced by Sinha (1970) in some treatment-connected design settings. It turns out that the nature of DS-optimal designs is quite similar to that for the usual A−, D− and E− optimality criteria. However, the optimality problem is quite complicated in most situations. First we deal with the CRD model and derive DS-optimal allocations for a given set of treatments. The results are almost identical to the A-optimal allocations for such problems. Then we consider a block design set-up and examine the nature of DS-optimal designs. In the process, we introduce the method of weighted coverage probability and maximize the resulting expression to obtain an optimal design. Received: December 1999     

The Effects of Individual Difference Factors on the Acceptability of Ethical and Unethical Workplace Behaviors

The purpose of this paper was to determine whether the individual attributes of locus of control, gender, major in college and years of job experience affect the acceptability of certain workplace behaviors. A total of 198 college students of a mid-sized southeastern university formed the sample for this study. Locus of control, gender and years of job experience were found to have some affect on whether an individual considered a certain behavior acceptable or unacceptable.     

Staged Development of Dynamic Capabilities: A Study of International Joint Ventures in India

This article investigates the microfoundations of different stages of development of dynamic capabilities (DCs) in international joint ventures (IJVs). We conducted case‐based research for three heterogeneous IJVs in the Indian life insurance space. Data collection involved detailed interviews and access to other archival data. Results offer interesting insights on (1) the process of the development of dynamic capabilities and (2) the relative importance of different stages in the development of dynamic capabilities. Sensing and seizing are the two stages in which dynamic capabilities are built, and reconfiguration/transformation is inherently subsumed within the stage of seizing. We also found that broad‐spectrum parental contribution across different functions impedes the development of dynamic capability. © 2016 Wiley Periodicals, Inc.     

A Note on How and Why Growth and Unemployment Go Hand in Hand in Developing Economies

This paper develops a simple model to explain the phenomenon of persistent unemployment, even in an economy experiencing high output growth. In the model, unemployment grows at a rate identical with the growth rate of input factors and sectors. The result is primarily triggered by a pre-fixed minimum wage for unskilled workers. To corroborate our claim, we have empirically tested our model hypothesis using data for 12 developing countries and found empirical results consistent with the theory. To mitigate or reduce unemployment, history becomes crucial in deciding on the desired rate of growth in different sectors.