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101.
Kelly Andersen 《Journal of Marketing Communications》2013,19(6):447-464
To appeal to consumers as social beings, advertisers include social settings and human images in commercial messages. Extant empirical research shows that thin models are perceived as more attractive and that the use of attractive models results in higher ad effectiveness. However, this study offers empirical evidence of ‘dark sides’ of extremely thin models, such that they harm advertising performance. The negative effects of extremely thin models stem from their influence on consumers' psychological well-being, as well as their ethical judgements of the advertisement. Respondents in this study also regard an extremely thin model as less attractive than a more average model. These results suggest that organizations should reconsider the portrayal of extremely thin models in their promotional messages and, more generally, consider consumer ethics when developing marketing communication messages. 相似文献
102.
The authors describe a renewable resource allocation game designed to stimulate students' interest in and understanding of market failure associated with open-access types of resource use. They also use the game to discuss the advantages and disadvantages of various property rights and regulation schemes. Because this exercise demonstrates the power of unregulated and regulated economic incentives, many types of students may benefit from this game, including undergraduates enrolled in the standard introductory and in more advanced microeconomics classes, as well as courses in environmental economics and natural resource economics. This game was specifically designed so that noneconomics majors in natural resource management and environmental courses could also benefit. 相似文献
103.
Eileen P. Kelly 《Employee Responsibilities and Rights Journal》2008,20(1):45-56
Religious expression in the workplace has been gaining more prominence and attention with the increasing diversity of the
population. Employers are legally required to reasonably accommodate the religious practices and beliefs of their employees.
This article will examine the most common types of religious expression in the workplace and will discuss the extent of the
legal obligation of an employer to accommodate those expressions. 相似文献
104.
Seubsman SA Kelly M Yuthapornpinit P Sleigh A 《International Journal of Consumer Studies》2009,33(6):669-675
Increased intake of saturated fat and refined sugars underlies much of the problem of emerging obesity all over the world. This includes middle-income countries like Thailand, which are subject to successful marketing of Western fast foods especially targeted at adolescents. In this study we explore the socio-cultural influences on fast-food intake for non-metropolitan (rural and urban) adolescents in North East Thailand (Isan). Our questionnaire sample included 634 persons aged 15-19 years who are in and out of formal schooling and who are randomly representing upper, central and lower Isan. All were asked about their knowledge of fast-food health risks and their attitudes towards, and consumption of, fast food and traditional food. As well, we used several focus groups to obtain qualitative data to complement the information derived from the questionnaire. Some three quarters of sampled youth were aware that fast food causes obesity and half knew of the link to heart disease. About half consumed fast food regularly, induced by the appeal of 'modern' lifestyles, social events and marketing, as well as by the convenience, speed and taste. Nearly two-thirds thought that local foods should be more popular and these beliefs were more likely to be found among children from educated and urban families. Local foods already constitute a cultural resistance to fast-food uptake. We propose several methods to boost this resistance and protect the youth of Thailand against fast food and its many adverse health consequences. 相似文献
105.
ABSTRACTWaste disposal from the use of nuclear technology for power generation poses international challenges in terms of its enduring, costly and highly toxic nature. This article focuses on the challenges faced by the UK given the lack of solutions that appear to stem from an absence of public debate and consensus. The problems of nuclear waste disposal are contextualized by considering the challenges of public acceptance, lack of funding provisions, cost uncertainties and new reactor construction. 相似文献
106.
We investigate the impact of corporate governance on accounting and market performance relationships of family firms during the Global Financial Crisis (GFC). We expect the monitoring aspects of corporate governance to complement the long-term orientation of family firms, improving the value relevance of accounting and market performance during times of exogenous financial shocks such as the GFC. We find that the family-firm value is more sensitive to book value than earnings changes. We also find better corporate governance, irrespective of whether it is a family firm or non-family firm, is associated with better accounting and market performance during the GFC. 相似文献
107.
The Complete Streets Act of 2009 preceded a proliferation of municipal level complete streets policies across United States. These policies aim to challenge auto-centric street design standards in favor of “complete streets” that are safe for users of all abilities. This proliferation of “complete streets” policy is noteworthy progress in addressing the needs of non-motorized street users and sustainable transportation. However, research that critically and systematically analyzes the specific content of the policies and how they attempt to guide street design decision-making is limited. We address this gap through a review of municipal level Complete Street policy. We sampled a total of 113 municipal level complete streets policies drawn from The National Complete Streets Coalition’s database. We reviewed the policies to inventory their qualitative content, probe their definitions, and understand their implications for design and implementation. We conclude that most municipal Complete Street policies do not guide the negotiation of tradeoff between users within the street right-of-way. The policies are broad and defer to idealistic goals of safely accommodating all user types equally without recognizing the implicit hierarchy of accommodation. This study is limited to analyzing the content of the policies alone; we argue this is a necessary first step in critically thinking through Complete Street policy development and examining if current municipal policies are able to successfully challenge the primary accommodation of automobility. Without a critical analysis, there is a risk of replicating policy that is ineffective at achieving the core goals outlined by the Complete Streets concept. 相似文献
108.
Based on a comparative case study of four community forestry enterprises in Guatemala and Mexico, we examine the relationship between user group characteristics and state allocation of tenure bundles. Using Schlager and Ostrom's four levels of tenure bundles and collective action theory, we illustrate how tenure bundles and collective action costs interact to either promote or create disincentives for conservation and communal economic benefits. We suggest that in communities with high costs for collective action, a tenure bundle that includes management, withdrawal and exclusion rights yet omits alienation rights may be optimal for community forestry. We also demonstrate how unclear allocation of rights can result in local interpretations of land rights that do support collective action. 相似文献
109.
Adebayo Abass Beatrice Bachwenkizi Kelly Wanda Ambrose Agona Nicolaus Cromme 《Applied economics letters》2017,24(2):102-106
The study investigates the impact of adopting mechanized processing of cassava on farmers’ production efficiency in Uganda. A stochastic production function, using translog functional form, was used to compare efficiency measures of farmers in mechanized cassava-processing villages compared with the farmers in nonmechanized cassava-processing villages in 2014. Given the specification of the translog production function, the mean technical efficiencies of the farmers were 0.69 and 0.52 in mechanized and nonmechanized villages, respectively. The significant determinants of technical inefficiency among the respondents are farming experience, education, membership of farmer association, access to markets, sale of cassava to processors and farmers who planted cassava as sole crop are all negative, which confirm to a priori expectations and significant at different levels. The policy implication of the study is that mechanization of cassava processing, particularly if done at the right scale, could create demand that can transform primary production for increased yields, higher incomes and production efficiency of smallholder farmers who constitute a significant proportion of Uganda’s agricultural sector. 相似文献
110.