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51.
52.
In a recent article, San Ling Lam (1990) used a probit estimation technique to re-examine the conclusions of Hufbauer, Schott and Elliott (1985) regarding the effectiveness of economic sanctions in achieving foreign policy goals. While Lam's criticisms of the HSE methodology are valid, the results of the model developed here differ in lending support to the HSE conclusions. In addition, the model can be used to predict the probability of sanctions contributing to a peaceful resolution of the recent Middle East crisis. The predicted probabilities of success in the Iraq case were above average and well above 50 percent.  相似文献   
53.
Coming up with creative ideas is easy; selling them to strangers is hard. Entrepreneurs, sales executives, and marketing managers often go to great lengths to demonstrate how their new concepts are practical and profitable--only to be rejected by corporate decision makers who don't seem to understand the value of the ideas. Why does this happen? Having studied Hollywood executives who assess screenplay pitches, the author says the person on the receiving end--the "catcher"--tends to gauge the pitcher's creativity as well as the proposal itself. An impression of the pitcher's ability to come up with workable ideas can quickly and permanently overshadow the catcher's feelings about an idea's worth. To determine whether these observations apply to business settings beyond Hollywood, the author attended product design, marketing, and venture-capital pitch sessions and conducted interviews with executives responsible for judging new ideas. The results in those environments were similar to her observations in Hollywood, she says. Catchers subconsciously categorize successful pitchers as showrunners (smooth and professional), artists (quirky and unpolished), or neophytes (inexperienced and naive). The research also reveals that catchers tend to respond well when they believe they are participating in an idea's development. As Oscar-winning writer, director, and producer Oliver Stone puts it, screen-writers pitching an idea should "pull back and project what he needs onto your idea in order to make the story whole for him." To become a successful pitcher, portray yourself as one of the three creative types and engage your catchers in the creative process. By finding ways to give your catchers a chance to shine, you sell yourself as a likable collaborator.  相似文献   
54.
    
This essay demonstrates how critical geopolitics of film can benefit from attention to behind-the-scenes practices in films' lives by examining “territorial appeals”: invocations of territorial interest or identity to justify a project or win support for a position. By tracing marketing strategies in the emergence of The Miracle of Bern, a 2003 film that celebrates West Germany's World Cup football victory over Hungary in 1954, the essay shows opportunities and limitations of territorial appeals to win production funds, find distributors, and shape discourse at home and abroad. This study of negotiations among a variety of actors and institutions reveals how marketing – in all its forms – is on the “front lines” of national identity construction and perception.  相似文献   
55.
    
We consider a knowledge flow that dominates the international acquisition context but can actually harm foreign acquired firms' performance: non–location‐specific knowledge transfer from acquirers to acquired firms (N‐LSKT). Considering its behavioral consequences, we argue that such knowledge transfer often may destabilize existing power structures in foreign acquired firms prompting conflict and power struggles, and as a result negatively affects their performance. We find support for this adverse knowledge transfer effect. Only at very high levels of N‐LSKT, when acquirers are likely to extend their own capabilities and associated power structures more completely, do the performance effects improve. Further, predeal success of acquirers and post‐deal functional integration amplify, while acquirers' strategic control over the acquired firm alleviates the generally negative effects of N‐LSKT. Copyright © 2015 John Wiley & Sons, Ltd.  相似文献   
56.
    
This paper examines the role of financial frictions in affecting the transmission of U.S. real and financial shocks to Canada using a dynamic stochastic general‐equilibrium model with an active banking sector and financial frictions. We find that the U.S. banking and interbank markets can be a potentially important source of variability of Canadian output and inflation—consistent with the financial crisis. The presence of both the demand and the real supply sides of credit in the model help to capture the stylized facts of both the domestic and the international business cycles.  相似文献   
57.
    
This study aims to explore consumer perceptions of sugar-free specialty coffee in the quick-service restaurant (QSR) segment. Sugar-free specialty coffee products are made using nonnutritive sweeteners (NNS). Participants from a nationwide panel were surveyed about purchase intent of two categories of specialty coffee: syrup-sweetened with sugar or NNS in four popular flavors. Consumer demographics were used in a multistep multiple regression. The study found that, overall, females and younger consumers are most likely to purchase specialty coffee beverages. Additionally, an interaction revealed that younger consumers are most likely to purchase sugar-sweetened coffee beverages, whereas little variation in purchase intent was found between NNS and sugar-sweetened coffee beverages in older consumers.  相似文献   
58.
This study aimed to examine underlying motivations of consumers’ intention to visit a restaurant featuring organic menu items and willingness to pay (WTP) for organic menu items. In particular, this study incorporated environmental concerns, social value, and health consciousness as key motivators. An online survey was conducted with a self-administered questionnaire, and a total of 473 responses were analyzed using structural equation modeling. The results showed that environmental concern was the strongest predictor of WTP, followed by social value and health consciousness, whereas health consciousness was the most influential factor on intention to visit, followed by social value and environmental concern.  相似文献   
59.
One of the persistent problems plaguing the measurement of productivity and output is accounting for changes in product quality. A similar problem arises in attempting to explain shifts in a production function using information on changes in the characteristics of the production process itself. We consider these problems under a behavioral model in which the firm chooses a profit-maximizing bundle of input/output/process characteristics as well as the profit maximizing levels of input and output. This view of quality change is similar to the endogenous design index advocated by Triplett [1983] for industrial prices and the endogenous quality indexes analyzed by Pollak [1983] for consumer prices. We show how a price-characteristics locus can be used to adjust the Tornqvist output- and input-oriented multifactor productivity indexes of Caves, Christensen and Diewert [1982] for changes in input, output and process characteristics. To show the applicability of the methodology to services, we apply the results in the framework of the commercial banking measurement of Fixler [1988] to measure the impact of bank branching on multifactor productivity.The refereeing process of this paper was handled through R. Färe.  相似文献   
60.
    
There has been a rise in the use of electronic selection (e-selection) systems in organizations. Given the widespread use of these systems, this article reviews the factors that affect their effectiveness and acceptance by job applicants (applicant acceptance), and offers directions for future research on the topic. In particular, we examine the effectiveness and acceptance of these systems at each stage of the selection process including (a) job analysis, (b) job application, (c) pre-employment testing, (d) interviewing, (e) selection decision-making, and (f) evaluation and validation. We also consider their potential for adverse impact and invasion of privacy. Finally, we present some implications for e-selection system design and implementation.  相似文献   
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