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The purpose of this study is to investigate the use of social media by ecotourism management agencies and how this potentially changes the relationship between the ecotourist and the natural environment. It examines the meaning of ecotourism and the way that social media shapes visitor perceptions and meaning through an examination of the content of 775 Sina microblog postings from five leading ecotourism site management agencies in China. In order to gain a deeper understanding of the social media postings, a series of semi-structured interviews was also conducted with followers and management agencies. The findings provide an enhanced understanding of ecotourism marketing and its impacts on the ecotourist while also creating a framework for the use of social media to market ecotourism. The framework outlines the importance of the meanings associated with this form of communication through its promotional appeal to tourists and the outcomes for both the ecotourist and site management.  相似文献   
703.
Although customer complaints are valued in the hospitality industry in order to create service recovery opportunities and improve service quality, there are occasions when customers knowingly and incorrectly report service failures or make illegitimate complaints. The purpose of this study is to investigate how service employees handle opportunistic customer complaints in service encounters. By using the critical incident technique, we classify 346 incidents from hotel and restaurant services based on complaint source, evidence, compensation, handling, follow-up, and customer return. Managerial implications for these challenging situations are discussed and suggestions are made for improvement.  相似文献   
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This article presents a model of a risk-averse multinational firm facing risk exposure to a foreign currency cash flow. Forward markets do not exist between the firm's own currency and the foreign currency, but do exist for a third currency. Because a triangular parity condition holds among these three currencies, the available forward markets, albeit incomplete, provide a useful avenue for the firm to indirectly hedge against its foreign exchange rate risk exposure. This article offers analytical insights into the optimal cross-hedging strategies of the firm. In particular, the results show that separate unbiasedness of the forward markets does not necessarily imply a perfect full hedge that eliminates the entire foreign exchange rate risk exposure of the firm. The optimal cross-hedging strategies depend largely on the firm's marginal utility function and on the correlation of the random spot exchange rates. © 1999 John Wiley & Sons, Inc. Jrl Fut Mark 19:859–875, 1999  相似文献   
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This article examines the small transnational enterprises of recent Chinese entrepreneur immigrants to Vancouver, Canada. These enterprises are part of the globalization process and contribute to the economic and cultural integration of certain regions of Asia with large urban areas of Canada. The entrepreneurs are analyzed utilizing a transnationalism framework which is situated in the ethnic enterprise literature. The article explains how these transnational small Chinese businesses are different from the businesses of earlier Chinese in Canada. A detailed analysis of the Canadian Business Immigration Program illustrates how and why small Chinese transnational enterprises have emerged. The primary data comes from extensive in–depth interviews with 61 Chinese entrepreneur immigrants that allows for the delineation of three transnational business types: (1) Asian production–North American distribution, (2) retail chains and (3) import–export. Quantitative data illustrate the major differences between ‘transnational’ and ‘non–transnational’ enterprises along several variables. Other qualitative data provide insights on how family networks are interwoven with firm relations in small transnational businesses, how entrepreneurs perceive interethnic relations and the extent to which they experience barriers to mobility. Evidence is provided of extensive transmigration and, in contrast to the sojourner identity of earlier Chinese, the data here suggests the emergence of a new transnational and cosmopolitan identity amongst entrepreneur immigrants. Cet article étudie les petites entreprises transnationales des récents immigrants chinois de Vancouver (Canada). Celles–ci s’inscrivent dans le processus de mondialisation et contribuent à l’intégration économique et culturelle de certaines régions d’Asie dans d’importantes zones urbaines canadiennes. L’analyse de ces créateurs d’entreprise est faite à partir d’un cadre d’analyse transnationaliste qui se situe dans la littérature sur l’entreprise ethnique. L’article explique en quoi ces petites entreprises chinoises transnationales diffèrent de celles des Chinois arrivés plus tôt au Canada. Une étude détaillée du Programme canadien d’Immigration des Hommes d’affaires explique comment et pourquoi sont apparues ces petites entités transnationales. Les principales données, tirées d’entretiens approfondis avec 61 entrepreneurs chinois, permettent de définir trois types d’entreprises transnationales: production asiatique avec distribution nord–américaine, chaînes de détaillants, et import–export. Des données quantitatives illustrent les grandes différences entre les entreprises ‘transnationales’ et ‘non–transnationales’ en fonction de plusieurs variables. D’autres données quantitatives révèlent de quelle manière les réseaux familiaux s’entremêlent avec les relations professionnelles dans les petites entités transnationales, comment les chefs d’entreprise perçoivent les relations inter–ethniques et dans quelle mesure ils rencontrent des obstacles à leur mobilité. Une importante transmigration est mise en evidence et, par opposition au caractère temporaire du séjour des premiers Chinois, les données suggèrent ici l’émergence d’une nouvelle identité transnationale et cosmopolite chez les immigrants chefs d’entreprise.  相似文献   
709.
This paper examines the policy processes behind Singapore's car quotas. The policy, when filtered through the market mechanism, had a number of unintended consequences. The public's unhappiness with certain features and ‘loopholes’ of the system resulted in many changes to the rules. The effects of recent measures to curb speculation on quota premiums are evaluated. Problems with Singapore's Weekend Car Scheme are also discussed. The lesson for transport policy makers elsewhere is that in attempting to deal with the road congestion problem through car ownership policies, an asset market for vehicles should be taken into account.  相似文献   
710.
This paper examines the role various environmental factors play in shaping short-term management behaviour in the context of the business contract system in China. Seven government officials and ten senior firm managers were interviewed in the city of Chongqing. It was found that dysfunctional behaviour displays itself mainly in the form of inappropriate performance measures and widespread manipulation of data. The study also demonstrates that most management problems originated from the environment over which the firm had little control rather than derived from the internal organisation of the firm. Environmental factors like uncertainties, inflation, government systems and capability of government officials were regarded as major determinants of the short-term behaviour.  相似文献   
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