Celebrity Attachment and Behavioral Intentions: The Mediating Role of Place Attachment

Film‐induced tourism has recently gained increased attention in academic research. Although previous literature has identified the existence of consumer–celebrity attachment, scant empirical studies have examined whether celebrity attachment influences behavioral intentions in a film tourism context. The purpose of this study is to examine the relationship between celebrity attachment and behavioral intentions as well as to clarify the role of place attachment. Survey data from 312 tourists in Taiwan indicate that celebrity attachment is positively related to behavioral intentions. Moreover, place attachment partially mediates the relationship between celebrity attachment and behavioral intentions. Implications of these findings for managing marketing strategies as well as future research directions are subsequently discussed. Copyright © 2013 John Wiley & Sons, Ltd.     

A Market and Spatial Perspective of Health Tourism Destinations: The Hungarian Experience

Since health tourism is one of the most popular and most dynamically developing products of modern tourism, this paper aims at studying the characteristic features of health tourism destinations from a regional and spatial perspective. Accordingly, the authors would like to introduce a new approach of spatial and product analysis of tourism where the market and spatial relations and relevance of health tourism were analysed through the example of Hungary. Although the classic medical tourism centres were established on natural medical water basis, by today, due to product diversification, continuous innovation and the involvement of medical services into health tourism, the geographical embeddedness seems to disappear, thus basically restructuring the market. The methodological novelty of the research is that exceeding the classic supply–demand algorithm, we compiled a complex viewpoint system adequate to the specialities of the given product characteristics. In our study, the authors intend to survey the special characteristics of health tourism focusing on medical destinations through Hungarian examples since the country's leading position in the global market is well recognized, including medical services. Copyright © 2014 John Wiley & Sons, Ltd.     

Can Capital Income Taxes Survive? And Should They?

The article surveys some main results in the theory of capitalincome taxation in the open economy; reviews recent trends ininternational taxation and discusses alternative blueprintsfor fundamental capital income tax reform from the perspectiveof an open economy faced with growing mobility of capital incometax bases. (JEL code: H21, H25)     

European tourism management

European governments must recognize the economic significance of the tourism industry to Europe. Dr Klaus Edelmann, Professor at the Swiss School of Tourism Management, describes how modern marketing methods and EEC consensus policies must be adopted to combat increasing competition from outside Europe and expand the domestic market.     

Qualität im Journalismus – ein integratives Konzept

To determine the various performance criteria concerning journalism it is reasonable to develop a broad concept, which integrates the different theoretical approaches. In a functional and system-oriented perspective, fundamental performance criteria can be based on the social function and the specific code of journalism, which emerged in an historical process of mutual observation of journalists and audiences. In a normative-democratic perspective, performance criteria can be derived from societal and human values codified in diverse regulations. However, in this regard it has to be taken into account that specific claims of the political subsystem also play an important role. Finally from an audience and action oriented viewpoint, it is important to keep in mind that journalistic communication must be useful and applicable in the world the audience lives in.