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Behavioral pricing research is cognitively biased. Therefore, the research agenda for this paper is to examine consumers' emotional responses to price information, or price affect. A conceptual framework of price affect based on appraisal theory is proposed. Moreover, a psychometric measure of price affect capturing positive and negative emotions is derived. A field experiment involving N = 1533 consumers reveals that a price increase leads to changes in price affect. Also, negative price affect is related to passive consumer behavior, whereas positive price affect is associated with proactive consumer behavior. Yet, a price increase reduces the importance of price affect in predicting consumer behavior. In addition, both price cognitions and price affect mediate the effect of a price increase on consumer behavior. Consistent with appraisal theory, a price increase exerts its causal influence on price affect through changes in price cognitions. Similarly, price affect mediates the effect of price cognitions on consumer behavior. Finally, price affect improves the prediction of consumer behavior beyond price cognitions. Results suggest that price affect is a stand alone, previously overlooked predictor of consumer behavior. Implications are discussed. © 2008 Wiley Periodicals, Inc. 相似文献
73.
Klaus Beck 《Publizistik》2000,45(2):226-226
Ohne Zusammenfassung 相似文献
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This paper investigates whether the new Basel Accord will induce a change in bank lending to emerging markets using a comprehensive new data set on German banks’ foreign exposure. We test two interlinked hypotheses on the conditions under which the change in the regulatory capital would leave lending flows unaffected. This would be the case if (i) the new regulatory capital requirement remains below the economic capital and (ii) banks’ economic capital to emerging markets already adequately reflects risk. On both accounts the evidence indicates that the new Basel Accord should have a limited effect on lending to emerging markets. 相似文献
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The debt crisis that has been rumbling for many years repeatedly necessitates fresh rescheduling negotiations. These debt rescheduling conferences bring together two fundamentally different partles: on the one side are the emissaries from the big international banks and on the other the government representatives from the debtor country in question. 相似文献
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This paper addresses the question of what it takes to obtain a well-defined extensive form game. Without relying on simplifying finiteness or discreteness assumptions, we characterize the class of game trees for which all pure strategy combinations induce unique outcomes. The generality of the set-up covers “exotic” cases, like stochastic games or decision problems in continuous time (differential games). We find that the latter class, though a well-defined problem, fails this test. 相似文献