Consumers’ Appreciation of Regional Certification Labels: A Pan‐European Study

Successful regional products, such as Florida oranges, Idaho potatoes and Parma ham, often have to compete against products passing themselves off as the authentic product using the exact same name. This unfair competition misleads consumers, discourages small‐ and medium‐sized enterprises (SMEs) from marketing products based on their region of origin, and may end up hurting rural economies. To protect consumers, and support SMEs and rural economies, many countries around the world have introduced regulations enabling SMEs to legally protect the names of their regional products. The success of these regulations largely depends on consumers’ appreciation of regional certification labels that inform consumers that the name of the regional product is protected and that it denotes the authentic product. To gain an understanding about consumers’ appreciation of regional certification labels, this paper investigates consumers’ image of these labels and proposes a model that relates this image to consumers’ willingness to buy and pay for protected regional products. The model is tested based on Regulation No. 2081/92 that was introduced by the EEC allowing European SMEs to protect their regional products and market their products with a protected‐designation‐of‐origin (PDO) label. Structural equation modelling results suggest that consumers’ image of regional certification labels consists of a quality warranty dimension and an economic support dimension, which positively relate to consumers’ willingness to buy and pay for the protected regional product. Protecting regional products and marketing them with regional certification labels may be beneficial for SMEs producing and marketing regional products. Policy and managerial implications are discussed.     

Trajectories of Internationalization: Knowledge and National Business Styles in the Making of Two Dutch Publishing Multinationals, 1950-1990

The internationalization of business is the subject of an extensivetheoretical literature as well as a growing number of historicalstudies. Historians have paid relatively little attention tothe development of multinationals in the service sector, andstudies about international publishing are especially scarce.This article discusses the early internationalization of twoDutch publishing firms, Kluwer (now Wolters Kluwer) and Elsevier(now Reed Elsevier) and confronts these case histories withthe evolutionary theory of internationalization. The Dutch casesunderline the important role of experience, knowledge and learningas well as of the national context in which companies develop.They also show that these factors allow for very different trajectoriesof internationalization within the same branch of business andthe same country.     

De Proliferatie van Economische Modellen

Bespreking vanE. Scheele, Einkommensverteilung und Wirtschaftswachstum, J. C. B. Mohr (Paul Siebeck), Tübingen 1965, 263 blz. enE. Heuss, Die Verbindung von mikroökonomischer und makroökonomischer Verteilungstheorie. Walter Eucken Institut. VortrÄge und AufsÄtze. J. C. B. Mohr (Paul Siebeck), Tübingen 1965, 40 blz.     

On Opposition to Rent Seeking: Implications for Developing Countries

A model is developed to study the implications of the presence of rent-opposing activities for the measurement of deadweight losses and for cost–benefit analysis. The analysis provides an upper bound on the social cost of rent-seeking in the presence of potential rent-opposers. Remarks are offered on the interactions between merits and skills in the determination of success in rent-seeking, and on the pervasiness of corruption in developing economies.     

Evolutionary Game Theory and the Modeling of Economic Behavior

Since the 1950s economists have applied game-theoretical concepts to a wide variety of economic problems. The Nash equilibrium concept has proven to be a powerful instrument in analyzing the outcome of economic processes. Since the late 1980s economists have also shown a growing interest in the application of evolutionary game theory. This paper discusses the main concepts of evolutionary game theory and their applicability to economic issues. Whereas traditional game theory focusses on the static Nash equilibria as the possible outcomes of the game, evolutionary game theory teaches us to explicitly model the behavior of individuals outside equilibrium. This may provide us with a better understanding of the dynamic forces within a society of interacting individuals.     

Cooling-Off Periods in the Consumer Laws of the EC Member States. A Comparative Law and Economics Approach

Lawyers tend to see cooling-off periods in consumer laws as a remedy for the problems caused by unequal bargaining power between sellers of goods and consumers. This article takes a different approach and argues that cooling-off periods can be seen as efficiency-enhancing devices. From an economic point of view, cooling-off periods provide a remedy for irrational behaviour on the part of consumers and may cure market failures, in particular problems caused by situational monopolies and asymmetric information. In spite of these important benefits, the economic approach also warns against possible disadvantages. The latter range from a moral hazard problem on the side of the consumer to the adverse counter-productive effects of cooling-off periods. A legislator who is informed by economic analysis may design cooling-off periods in ways that maximise their ability to cure inefficiencies and at the same time minimise their potential detrimental effects. Unfortunately, the relevant EC Directives and the current consumer laws of the Member States are not in perfect harmony with an efficiency enhancing-approach.     

Are Private Sector Standards Enough? An Example From Public Sector Hospitals in New Zealand

The aim of this paper is to assess whether and to what extent public sector hospital reports in New Zealand disclose information which best support the public interest. We analyse the content of the annual reports of Crown Health Enterprises (CHEs) for 1994, 1995 and 1996. It is concluded that the developments in public sector accounting, with respect to the public interest, have not permeated these reports to any significant extent. The following changes would improve these reportings: Reports providing costs relative to non-financial accomplishments; removing the traditional 'revenue' disclosure; disclosing non-financial as well as financial resources and obligations; providing further disaggregation in the reports; disclosing budgetary information and valuing assets alternatively. Implications of the lens used for the analysis are also considered.